15 Evergreen Instagram Reels Ideas (+ Free Planner)

Brainstorming concepts to your Instagram Reels content material could be powerful, particularly when you’ve hit a inventive block.

To spark some inspiration, we’re sharing some evergreen Instagram Reels concepts to make use of, whether or not you are a model or creator.

And when you’re able to plan (and movie) your content material, obtain our free Instagram Reels planner:

15 Evergreen Instagram Reels Concepts

ICYMI: Instagram Reels are a significant progress hack proper now.

And in keeping with Instagram, the algorithm favors Reels which can be entertaining, inspiring, or experimental.

However churning out Reel after Reel takes time and artistic brainpower, so listed here are 15 evergreen Instagram Reels concepts you should use right this moment (and replicate once more, and once more):

1. Introduce Your self

2. Present the “Actual Facet” of Your Model

3. Take Followers Behind-the-scenes

4. Present a Earlier than and After

5. Provide Ideas and Methods

6. Give a Sneak Peek

7. Hop on a Pattern

8. Repurpose Social Content material

9. Share How-to Movies

10. Spotlight Merchandise

11. Highlight Your Group

12. Create a Listicle

13. Share a Day within the Life

14. Reply FAQs

15. Tease Upcoming Movies

#1: Introduce Your self and Inform Your Story

Everytime you’re in a inventive rut (or have a surge in new followers), create a Reel introducing your self or your model.

Creator Cristal of @thefredrickhouse created a easy — but efficient — Reel sharing her story and the kind of content material she creates:

You’ll be able to edit previous video clips collectively together with a voice-over and textual content overlay, or you may merely converse on to the digicam — sellers selection!

TIP: Use Instagram’s pinned posts characteristic to pin your introductory Reel to the highest of your grid. That method, new followers can find out about you instantly.

Be part of over 4M creators and types and begin scheduling your Instagram Reels prematurely so it can save you time and get extra views. Create an account right this moment!

#2: Present the “Actual Facet” of Your Model/ Product

With completely curated feeds on their method out, this Instagram Reel thought enables you to share a much less filtered aspect of your model.

And it makes for the right “Instagram vs. Actuality” video:

In case you don’t sometimes share one of these content material, give it a whirl!

In spite of everything, authenticity on Instagram is the secret.

#3: Take Your Followers Behind-the-scenes

Pull again the curtain and present your followers some behind-the-scenes motion.

Whether or not it is a timelapse of you scheduling content material or sharing what actually goes on throughout a product launch, these Reels are straightforward and efficient.

Plus, they add a stage of relatability — working a enterprise or being a content material creator is not all glitz and glam.

So, the following time you’re at a photoshoot, packing an order, or answering emails, take out your cellphone and begin filming — straightforward peasy.

#4: Present a Earlier than and After

Sharing earlier than and after movies are an effective way to enhance your engagement.

Not solely are they intriguing, however they can be satisfying to observe — the recipe for an ideal Reel.

You are able to do earlier than and after Reels for dwelling renovations, recipes, make-up tutorials, illustrations, and extra.

The sky is the restrict right here!

#5: Provide Ideas and Methods

In case you’re all out of concepts, ideas and tips are an amazing place to start out.

Irrespective of your business, you maintain beneficial info that may assist your viewers.

Whether or not it’s sharing styling ideas, or TikTok search engine marketing hacks, the inventive choices are limitless.

They don’t should be elaborate both. Strive sharing one fast tip and ask your viewers to touch upon what ideas they’d prefer to see subsequent.

#6: Give a Sneak Peek

If you end up in a pinch for Instagram Reels concepts, create a sneak peek video.

Many manufacturers and creators use one of these content material to create hype round a brand new product or an thrilling launch:

You can too use it to advertise or tease an upcoming occasion, workshop, or sequence.

#7: Hop on a Pattern

Whereas following traits should not be your solely technique, they do have a objective.

Pattern-driven content material is a simple strategy to give your Reels a critical enhance in engagement (and discoverability).

It may be so simple as utilizing a trending track in your video, or hopping on a pattern that is making its rounds on the platform:

Whereas each pattern may not be a match, hopping on related traits (sometimes) may help you interact with present followers, hook new followers, and develop on Instagram. Win-win.

Need assistance staying on prime of traits? Bookmark this: The High Instagram Reels Traits to Strive This Week

#8: Repurpose Social Content material

Check out your arsenal of content material: earlier Instagram posts, TikTok movies, weblog content material, newsletters — what could be repurposed for Reels?

For instance, you probably have a TikTok video that carried out notably properly together with your target market, why not carry it to Instagram?

When you’ve got a carousel publish that drove a variety of engagement, why not flip its main speaking factors into a fast Reel too?

In different phrases: work smarter, not more durable.

#9: Share How-to Movies

From sharing the best way to use your favourite enhancing app, to baking the right chocolate chip cookie, there are tons of how-to Reels concepts so that you can strive.

And when you discover you have got a number of how-to video concepts, even higher.

You’ll be able to movie all of them in in the future and use them for a sequence — providing you with tons of Reels content material to publish all through the week (or month).

#10: Spotlight Your Merchandise

Instagram Reels are the right strategy to visually showcase your merchandise — from a cocktail package to electronics and every thing in between!

Whether or not you have got an Instagram Store or not, you may nonetheless drive visitors to your web site utilizing a software like Later’s Linkin.bio.

Study every thing you must find out about Later’s Linkin.bio software and begin turning followers into prospects:

#12: Create a Listicle

Reels don’t at all times should be about your model or product.

Once you’re all out of concepts, flip your pursuits or location into inspiration.

For instance, do a roundup of your favourite podcasts, Netflix reveals, or native eating places.

TIP: Use the Instagram Reels template software to simply plug your content material into an already current template. Then add your personal textual content, filters, or voice-over.

#14: Reply FAQs

In case you’re strapped for Instagram Reels concepts, look to your Instagram feedback, DMs, and FAQs for inspiration.

Are your followers asking you the place you’re positioned? What your best-selling merchandise are? Take these questions and reply them in a fast 15 to 30-second Reel.

Plus, as a result of there’s already a bunch of people that wish to know this data, you are certain to get a ton of views and engagement!

#15: Tease Upcoming Movies or Podcast Episodes

When you’ve got a podcast or YouTube channel, you should use Reels to tease upcoming content material.  

Share a teaser clip as a Reel and use the caption to let your followers know when and the place they will see the complete video.

And, you probably have a podcast, you may create a Reel highlighting a part of the episode. Choose a juicy clip and minimize it proper when it will get good — your viewers can be hooked and wish to take heed to the remainder.

So there you have got it! These are just some Instagram Reels concepts to get your inventive juices flowing, however they’re an amazing place to start out.

Experiment with every, analyze the outcomes and see what works greatest to your viewers. Then merely rinse and repeat!

Stage-up your Instagram technique with Later’s scheduling instruments for Instagram Reels. Plan, schedule and routinely publish your Reels to your feed — get began, right this moment.