Micro-Trends on TikTok and Instagram: What Brands Can Learn
Ceaselessly requested questions What’s a micro-trend on TikTok or Instagram? A micro-trend is a fast-moving cultural second, normally a selected aesthetic, product, phrase, or visible fashion, that positive aspects speedy traction on social media and fades rapidly. Not like macro-trends that take months to develop, micro-trends on TikTok and Instagram can go from area of […]
Why AI creator matching starts with verified outcomes
Creator content material is feeding the AI that recommends your model AI search is reshaping how customers discover manufacturers, and the content material shaping these solutions principally is not coming from manufacturers themselves. ChatGPT has greater than 900 million month-to-month customers, Google AI Overviews set off on practically one in 4 searches, and when a […]
Why brands are planning big while creators still aren’t
Probably the most trusted voice on the World Cup isn’t yours The planning hole is a timing drawback, nevertheless it’s additionally a strategic one. Manufacturers that transfer first will get entry to extra creators. They’ll additionally get higher entry to the type of credibility that makes creator content material work on a worldwide stage. And […]
How to manage multiple social media accounts: a playbook
The 4-part system for managing a number of social media accounts at scale Jordan’s workflow is not magic. It is a system. This is the framework that makes managing 13 accounts potential for one particular person, and what every half truly requires: 1. A clear content material library with a tagging construction With out organized […]
A marketer’s guide to Cannes Lions 2026
The three conversations price monitoring this yr Yearly, a handful of themes emerge at Cannes that find yourself shaping technique throughout the trade for the subsequent 12 months. This yr, we’re predicting three matters that entrepreneurs needs to be paying shut consideration to: 1. Creator autonomy: are manufacturers truly letting go? Essentially the most urgent […]
How 5 CPG brands turned influencer investment into measurable results
Constructing consciousness and model affinity at scale Consciousness is the place most CPG influencer applications begin. Listed below are two manufacturers that constructed it at scale, and did it with clear strategic intent. How Eggland’s Finest constructed an evergreen content material engine that compounds over time Model consciousness is the most important problem for many […]
5 signs you’ve outgrown basic social media analytics
Ceaselessly requested questions What’s social media analytics? Social media analytics is the method of gathering and analyzing information from social platforms to measure efficiency, perceive your viewers, and inform technique. It covers metrics like engagement, attain, follower progress, conversions, and content material efficiency throughout networks like Instagram, TikTok, LinkedIn, Fb, and Pinterest. What are a […]
Top takeaways from the strategists behind Teremana and Alo Yoga
10. Apply a model values filter to each creator you take into account Each Matt and Robyn emphasised that the creator choice course of at its greatest goes past demographic knowledge and engagement charges. Robyn makes use of what she calls the “4 pillars of influencers” as her filter: is that this creator driving model […]
AEO is a creator marketing opportunity most brands are missing
Why Later is constructed to win this for manufacturers Most manufacturers have two features that must be working as one: a creator staff working campaigns and a digital or search engine optimisation staff managing technical optimization. In apply, they hardly ever speak to one another, and neither is totally configured to develop AI model visibility […]
The $38 Billion Opportunity Brands Are Missing
What profitable Mom’s Day creator campaigns appear like These creator campaigns display what it appears to be like like when manufacturers deal with the vacation as a strategic precedence quite than a scheduling afterthought. Walmart+ “Mothers Reply Mothers” Walmart+ launched its “Mothers Reply Mothers ” marketing campaign on TikTok and Instagram in April 2024, turning […]