28 Brands on TikTok to Inspire Your Feed

#4: Scrub Daddy

• Deal with: @scrubdaddy

• Following: 1.6M

Most of the hottest movies on TikTok might be outlined as “unhinged.” That’s the phrase TikTok likes to make use of to explain content material that is chaotic, bizarre, and hilarious all on the similar time. 

Unhinged content material has a shock issue that makes it stand out and helps increase engagement — no less than, when finished nicely.

And Scrub Daddy, the blissful face-shaped dish scrubber, is among the manufacturers doing it finest. 

They’ve a collection the place a large model of the brilliant yellow scrubber goes on adventures, snappy content material calling folks out for cleansing their dishes with different merchandise, and late-night-infomercial-style movies.

It is ridiculous, random, and — if their 1.6M followers are any indication — it is clearly paid off.

Takeaway TikTok Tip: It isn’t for everybody, but when your model is snug being daring and ridiculous, strive leaning into “unhinged” content material as a part of your TikTok technique.