7 Tips for Reposting Instagram Stories & User-Generated Content
Reposting Instagram Tales and sharing user-generated content material is a good way to fill your feed with lovely content material, however do you know that UGC is 50% extra reliable than another kind of media, too?
Consumer-generated content material is the word-of-mouth equal on social media, which means that each publish or story about your model that’s created by your clients is UGC gold.
So why is UGC so priceless? 75% of customers depend on social media to assist them making shopping for selections, so sharing actual evaluations and actual content material from your individual clients may also help you make gross sales and improve loyalty.
However merely re-posting each Instagram story you’re tagged in isn’t an efficient technique, particularly when there are extra inventive methods to repost UGC on Instagram Tales and stand out!
Get impressed to take your UGC up a notch with these 7 ideas for reposting Instagram Tales:
How one can Repost Consumer-Generated Content material to Instagram Tales:
Earlier than you possibly can share UGC on Instagram Tales, it’s vital that you know the way to do it! Whether or not you’re reposting user-generated content material from one other profile’s Instagram Tales or feed, there are two alternative ways to do it.
#1: Repost A Consumer’s Instagram Put up to Your Instagram Tales
Whenever you see a publish in your feed from one other profile that you simply’d prefer to share in your account (like somebody utilizing your model hashtag or tagging you in a publish), it’s tremendous easy to share that publish together with your viewers on Instagram Tales.
Simply faucet the paper airplane button under the publish, it’s the identical button that you’d use should you wished to ship a direct message to that profile.
You’ll then see an choice to “Add publish to your Story” — faucet this to see the feed publish grow to be a sticker with a customizable background in your Instagram Tales editor.
You possibly can faucet to pull to a brand new place or pinch the display screen to resize. Plus, you possibly can then add stickers, GIFs, textual content, hashtags, and mentions to your Instagram Tales publish.
Whenever you’re blissful together with your Instagram Tales publish design, simply faucet “Your story” or your profile icon within the backside left nook to share together with your followers.
#2: Repost A Consumer’s Instagram Story to Your Instagram Tales
This one’s vital to notice: if you wish to repost a person’s Instagram story to your story, it’s essential to be tagged or talked about in that person’s publish.
There are just a few methods to get round this, which we’ll cowl later within the publish, however you’ll solely be capable of repost Instagram Tales natively in case you are tagged in them.
When you have been talked about in an Instagram Tales publish, it is best to obtain a notification in your Direct Messages inbox.
From right here, you’ll see the choice to “Add this to your Story”. Identical to step 1 above, the publish will then grow to be a sticker in your Instagram Tales editor and you’ll add any design components or textual content earlier than sharing to your tales feed.
Now that you know the way reposting to Instagram Tales works, let’s dive into the technique behind it:
Tip #1: Bundle UGC Into Instagram Tales Themes
Like we mentioned, you don’t wish to simply randomly be reposting Instagram Tales as they arrive in, as this may mess together with your deliberate tales content material and isn’t at all times probably the most participating story to observe.
As a substitute, take into consideration how one can cluster your UGC collectively into completely different themes.
For instance, Fella Swim teams UGC collectively in an “As Seen On” collection, utilizing their very own branded Instagram Tales template.
Such a content material actually honors the model’s aesthetic, seamlessly matches in with their feed, and it’s much more attention-grabbing to observe. Plus, they’ll add swipe-up hyperlinks to buy the merchandise!
“Theming” your UGC is a good way to not solely make gross sales and deepen the connection together with your clients, but it surely’s additionally a straightforward approach to fill your Instagram content material calendar.
For instance, you may create a selected day of the week the place you share current evaluations or UGC, like Flytographer’s “Marriage ceremony Wednesday” the place they showcase a unique proposal utilizing their international pictures providers.
A simple approach to theme your UGC is to avoid wasting your content material and publish all of it collectively, as an alternative of posting as you’re tagged in it. You possibly can see how Ritual introduces the theme of the story within the title slide saying they’re about to showcase their favourite Ritual fam footage from the week, after which reposts Instagram Tales from there:
Tip: we advocate display screen recording any superior UGC you get tagged in, so that you’ll at all times have it available even when the story is deleted or expired! This makes it simpler to create branded, themed tales round UGC. You possibly can simply display screen report movies (with sound) out of your cellphone, right here’s how one can do it on iPhone.
Tip #2: Preserve Your Model Aesthetic Whereas Reposting Instagram Tales
The important thing to strategically utilizing and reposting UGC to your Instagram Tales is to at all times keep your general model aesthetic.
With regards to designing UGC Instagram Tales, you’ll wish to incorporate your branded colour palette, brand, templates or different aesthetic components that characterize you and your model.
Manufacturers like Frank Bod do that seamlessly by sustaining their model colours and fonts all through.
Summer season Fridays and Blue Bottle even go so far as to incorporate their very own branded GIFs and create stylish Instagram Tales collages for his or her UGC Instagram Tales:
Memo Bottle extremely curates what user-generated content material they share on their feed — whereas these pictures appear like they might be from a lookbook or photoshoot, they’re all pictures shared by their clients and followers!
As a substitute of sharing the unique Instagram publish, they’re importing the unique picture from the publish to tales after which tagging the photographer.
You possibly can create an identical look by both taking a screenshot or asking the creator to share the unique Instagram story with you. You can additionally zoom in on the native story when reposting, however this could create some friction for these desirous to “faucet by way of” your story, so it might not be the best choice (however it’s Ariana Grande’s favourite).
For those who nonetheless wish to repost Instagram Tales natively, there are a pair Instagram Tales hacks you need to use to share the unique story, however in your individual model model.
Later just lately teamed up with HubSpot to create a free information to creating participating video content material to your Instagram feed, and we wished to share Hubspot’s story with our personal viewers, too.
However since we now have completely different branding and elegance guides, we wished to be sure that re-sharing their story match the Instagram aesthetic that our followers are used to.
Utilizing a easy copy and paste hack, we have been capable of create a extremely designed and on-brand body for the Instagram story to stay in:
Utilizing an app like Over, we created a template that might “home” the shared publish — leaving an area or window that the HubSpot Instagram story would sit into.
As soon as the picture is saved to your digital camera roll, all you need to do is copy the picture out of your digital camera roll after which paste it onto your story utilizing the textual content instrument!
You possibly can create an identical on-brand picture or background to make use of when reposting UGC on Instagram Tales. To do that, begin by tapping the “Share to your Instagram Tales” button in Instagram Direct when you might have been talked about in a narrative.
This can then open your Instagram Tales editor, and the publish you wish to share will grow to be a moveable sticker within the publish. You possibly can faucet to pull to a brand new place or pinch the display screen to resize.
Go to your background picture, copy the picture, then paste it in Instagram Tales, and you’ll transfer the story till it matches into your body. Voila!
Tip #3: How one can Promote on Instagram Tales Utilizing UGC
41% of customers solely have to see between 1 and 4 UGC evaluations in an effort to be influenced to buy, so the extra frequently you might be integrating UGC into your Instagram technique, the extra possible it’s that you simply’ll convert a follower right into a buyer.
We love how Glossier makes use of UGC on Instagram Tales to assist educate and promote their merchandise. They begin with branded content material, explaining what the product is, the way it works, and the varied advantages.
Then, they depend on UGC to complement the story and persuade their followers that this product is for them! It’s a extra oblique approach of promoting that’s excellent for Instagram because it doesn’t come throughout as too inauthentic or “salesy.”
Here’s a foolproof components you possibly can comply with for creating an Instagram story that sells:
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Introduce your product
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Break down the advantages
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Present UGC of a buyer/influencer utilizing the product
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Add in a buyer overview in regards to the product
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Add a CTA to swipe as much as store
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Save the story to your highlights in your profile
Including real-life UGC and evaluations to your branded content material is a good way to persuade your followers to take that closing step and make a purchase order!
How one can Repost UGC to Create a Buzz A couple of New Product Launch:
Don’t overlook to include UGC into your social media product launch!
The cult skincare model Summer season Fridays is understood for going all out for his or her new product launches — and one factor they do exceptionally properly is together with UGC into their pre-launch Instagram Tales technique.
By repurposing user-generated content material, Summer season Fridays was capable of create hype about their new product earlier than it even hit cabinets:
Repost Your Clients’ Reactions to Your New Merchandise:
It’s vital to maintain the dialog going about your new product after the thrill of the preliminary launch has died down, which is the place UGC is available in!
Not solely will reposting UGC on Instagram Tales maintain your new product entrance of thoughts together with your followers, but it surely’s additionally a chance to share real-life reactions and opinions in your product too!
Check out how way of life model Effectively+Good did this after they launched their new cookbook:
When Later launched Instagram Tales scheduling, we made certain to seize all the nice response we obtained from our followers and clients from on Instagram.
We reposted Instagram Tales from our followers to our personal Instagram Tales posts, and even added in just a few screenshots of DMs we’d acquired in regards to the launch!
It was a easy and fast approach to create new content material round our massive launch, with out selling a sale. Our neighborhood actually beloved listening to from their friends, and it ended up being a well-liked Instagram Tales publish for us!
Tip #4: Spotlight Buyer Evaluations on Your Instagram Profile with UGC
Do you know that 88% of customers belief on-line evaluations written by different clients as a lot as they belief suggestions from their private contacts?
This is a wonderful purpose why you need to be sharing buyer evaluations in your Instagram Tales!
Skincare model Frank Bod frequently reposts evaluations on Instagram Tales — it’s a good way to point out off which of their merchandise their clients love most and the way they use them.
Plus, don’t overlook you possibly can at all times save your user-generated Instagram Tales evaluations to your Instagram Tales highlights! That approach new and potential clients can at all times take a look at what different clients and customers have mentioned about your merchandise.
We extremely advocate creating an Instagram Tales spotlight simply to your evaluations, which makes it simple for anybody visiting your profile to immediately know the way nice your merchandise are.
Tip #5: Repost Press Protection to Instagram Tales
You’ve made it into the press — congratulations!
For a lot of manufacturers, this can be a large milestone, and doubtless one thing you’ve been working in the direction of for a very long time. So it’s time to sing your individual praises.
Identical to posting your evaluations and UGC collectively, it might probably assist to publish a number of press articles collectively directly.
Sharing screenshots of massive blocks of textual content may make for boring content material, however we love how Go-To skincare has made their tales vibrant, enjoyable, and engaging with constant colours and enjoyable Instagram Tales GIFs.
Reposting press protection is slightly completely different to easily reposting an current Instagram story or publish. You’ll have to screenshot or display screen report your press protection, and design an Instagram story for it — simply keep in mind to credit score the unique supply!
Take a look at how Summer season Fridays does this very well on their Instagram Tales posts — not solely is it according to their general aesthetic, however they provide thanks again to the publishers, manufacturers, and firms who’ve given them optimistic evaluations.
And in the case of constructing sturdy press relationships, a publish like this could go a great distance to your model!
Tip #6: Repost UGC Tales to Construct & Develop Your Instagram Neighborhood
Reposting user-generated content material to your Instagram Tales is a good way to develop your neighborhood and embrace your followers in your content material technique.
By together with a followers’ Instagram story into your individual posts, you’re primarily acknowledging their assist, and saying thanks for being there to assist your model mission.
Simply take a cue from the most-followed girl on Instagram, Ariana Grande, who frequently reposts Instagram Tales to point out fan love. This additionally encourages her followers to publish content material of her and tag her in it for the prospect at being reposted, which helps each her music and her follower depend go viral.
Equally, Instagram influencers frequently shoutout to their followers who tagged them in a publish or story, or took inspiration from one thing they posted or shared on their feed:
It’s additionally price desirous about integrating user-generated content material once you’re working and selling a collaboration venture.
Collaboration advertising — the place two or extra manufacturers staff as much as host an occasion or launch a product — is a rising pattern, and no extra so than on Instagram!
We’re seeing tons of nice content material on Instagram the place one model will repost the opposite to share consciousness of their collaboration venture.
It’s so vital that you simply deal with your Instagram following as a neighborhood — your followers select to comply with and assist your model journey on Instagram.
So spending a while to point out thanks and appreciation can actually go a great distance in constructing a stronger connection together with your viewers.
In search of extra Instagram Tales ideas? Take a look at our Instagram Tales hacks weblog publish for 16 design tips that may blow your thoughts!
Tip #7: Repost UGC to Reveal Extra About Your Model, Enterprise and Occasions
Nothing provides an Instagram Tales viewer extra perception into your model than some behind-the-scenes motion, particularly if it comes from their friends!
Whether or not it’s a retailer opening, product launch occasion, influencer brunch, or full-on pageant, you undoubtedly wish to share your occasions together with your followers.
However typically, the most effective content material comes out of your clients and attendees! The spontaneous and less-curated occasion content material captured by the people who took half is usually probably the most participating for a follower as they’ll actually get a really feel for what occurred!
Take Neon Carnival for instance — the sister occasion to Coachella, the pageant organizer made certain to publish a ton of user-generated content material from the occasion!
On a barely smaller scale, cellular pictures model Second hosted a movie pageant for its followers and clients. Once more, they used a lot of behind-the-scenes video and pictures from their attendees of their Instagram Tales to assist exhibit the occasion!
It’s a far cry from the ultra-polished and curated content material we’re used to seeing on our Instagram Tales from manufacturers, however any such candid content material actually helps a viewer really feel immersed within the occasion.
Equally, WeWork common reposts user-generated content material to their Instagram Tales feed to offer their followers extra insights into their workplace areas and unique member occasions. It’s a good way to stroll your followers by way of the day-to-day goings on of your model or enterprise, by way of the eyes of their fellow followers!
So subsequent time you’re internet hosting an occasion or wish to share extra in regards to the inside workings of your model, be sure to share the motion out of your followers’ digital camera lens too!
Your Instagram Tales technique ought to at all times be rising, evolving and altering as what you are promoting expands and new Instagram developments come up. However one factor you possibly can at all times look to include into your technique is user-generated content material.
By reposting UGC in your Instagram Tales feed, you’ll be capable of attain a wider viewers, give again to your engaged social neighborhood, and showcase your content material and merchandise your followers!
For those who’re on the lookout for extra inspiration for Instagram Tales and wish to strategize for fulfillment, test our free Instagram Tales for Enterprise course!
