$8M Super Bowl Ad vs 780 Influencer Partnerships

The manufacturers that gained with out shopping for airtime

Whereas advertisers spent hundreds of thousands on nostalgia bait and AI-generated spots, some manufacturers demonstrated that the Tremendous Bowl’s actual alternative lies in understanding how audiences truly have interaction with the occasion.

Chipotle executed a $1 million burrito drop through text-to-claim after halftime as an AI-generated industrial for an additional model ran, positioning itself as “the realest 30 seconds.” DoorDash tapped rapper 50 Cent for an built-in weekend marketing campaign selling their supply providers, leveraging cultural relevance over costly broadcast spots.

Each manufacturers understood one thing essential: the Tremendous Bowl is a second-screen expertise. Audiences aren’t simply passively watching the sport. They’re on social, scrolling, texting, and actively in search of methods to take part.

The neatest manufacturers met audiences the place they have been and gave them one thing to do.

Probably the most profitable manufacturers acknowledge the place consideration truly lives throughout these cultural moments and design campaigns that seize it, quite than merely broadcasting messages and hoping they land.