9 Inspirational Brands with Purpose on Instagram
We’ll allow you to in on just a little secret: we love manufacturers with goal.
And we’re not alone. Given related worth and high quality, 91% of customers are more likely to change to a model that helps a superb trigger.
Whether or not it’s creating sustainable skincare or empowering the LGBTQ+ neighborhood — manufacturers with goal are in a position to promote their merchandise and help causes they care about.
On this weblog submit, we’ll highlight 9 mission-focused manufacturers, how they use Instagram to assist drive significant change, and what you may be taught from them:
Why Manufacturers Ought to Assist Social Causes on Social Media
It’s not sufficient to easily promote a services or products anymore — 74% of customers anticipate manufacturers to take a stand on vital points.
But it surely bodes properly to transcend charitable donations and incorporate goal into your model’s general imaginative and prescient and mission.
And social media is a good way to share that mission along with your neighborhood. Supporting a trigger on social media helps humanize your model and improve model loyalty.
By aligning along with your viewers’s values, they’ll grow to be advocates of your small business and advocate your merchandise to household and associates.
Manufacturers with goal additionally see a lift internally — a research in 2018 discovered that thriving workers are 3x extra more likely to work for a corporation with a robust sense of goal.
Workers and customers alike will likely be impressed by your mission and really feel higher supporting a enterprise that’s making a constructive affect reasonably than one solely centered on earning money.
These 9 manufacturers do greater than merely promote their merchandise, and use Instagram to drive significant change:
Manufacturers with Function #1: Brew Dr. Kombucha
Brew Dr. Kombucha shouldn’t be your common kombucha firm. As the primary nationwide kombucha firm to grow to be a Licensed B Company, sustainability is on the core of what they do.
Their Instagram feed is filled with colourful backgrounds and enjoyable photographs of their drinks, together with graphics that talk to their goal.
Brew Dr. additionally incessantly makes use of Later’s Linkin.Bio characteristic to share their numerous flavors and sustainability efforts.
And as an alternative of solely driving site visitors to at least one hyperlink, they’re in a position to ship guests to varied items of content material.
Brew Dr.‘s Linkin.Bio web page. Every photograph drives followers to a unique hyperlink.
The tip outcome? Brew Dr.’s viewers will come to affiliate their Instagram with a spot to get enjoyable mocktail recipes and be taught extra about intersectional environmentalism. It’s a win-win.
As their Digital Model Supervisor shares, “It’s a novel, enjoyable problem to search out the stability between speaking about critical points like sustainability and social justice versus at all times speaking about our flavors.”
Wish to be taught extra about Brew Dr.’s technique and the way they plan social content material? Learn our newest case research about this mission-focused model.
Manufacturers with Function #2: Hanahana Magnificence
Hanahana Magnificence is on a mission to empower Black ladies globally. As a skincare and wellness model, its mission coincides with handcrafting pure skincare merchandise.
One have a look at their Instagram feed, and also you’ll see a mixture of life-style photographs, quotes, and product photographs. From its cohesive aesthetic to captions about self-love and self-care, Hanahana Magnificence’s neighborhood is its best power.
Alongside posts about wellness, Hanahana Magnificence additionally shares tales and updates on The Hanahana Circle of Care — an initiative created to instantly help the ladies they work with in Ghana.
Utilizing Instagram to incessantly remind their viewers in regards to the initiative is a good way to drive gross sales and improve model loyalty — particularly when 100% of proceeds often go on to the Circle of Care.
When new followers come across their feed, they’ll know precisely what Hanahana Magnificence stands for, who they help, and that buying their skincare merchandise additionally helps ladies throughout the globe.
Manufacturers with Function #3: Phenomenal
In search of a life-style model with a robust stance on social points? Phenomenal is ideal for you.
The model creates shareable content material on Instagram — like graphics, quotes, screenshots of tweets — that replicate their place on subjects together with psychological well being, healthcare, racism, and homophobia.
By utilizing easy templates of quotes and phrases, Phenomenal is ready to improve engagement — individuals are extra more likely to remark, like, save, and share one of these content material. It permits Phenomenal to succeed in extra eyes and lift consciousness in regards to the causes they help.
When showcasing their merchandise, Phenomenal makes use of longer captions to coach their viewers and reiterate their stance.
Their merchandise replicate their feed, and it ought to come as no shock that Phenomenal t-shirts embrace statements advocating for communities and causes they help.
TIP: To get extra eyes in your social trigger posts, create eye-catching graphics or doodles on your grid. These super-shareable posts may help improve your model’s attain and engagement.
Manufacturers with Function #4: Brightland
In keeping with Brightland’s founder, Aishwarya Iyer, “Brightland was born out of a need for higher, extra trustworthy meals manufacturing — and a deep perception within the land and what it supplies.”
Brightland illustrates this on Instagram by way of captions and imagery which inspires their neighborhood to savor easy moments and nourish their physique with domestically sourced substances.
In addition they incessantly use carousel posts to lift consciousness about intersectional environmentalism and sustainability.
Carousel posts are a artistic technique to educate your viewers, and spotlight causes you care about.
One other method Brightland makes use of carousel posts?
To share recipes of nourishing meals, that includes locally-sourced substances.
By incorporating their merchandise into the recipes, they’re in a position to subtly promote their olive oils and vinegars, whereas reinforcing their concept of “residing within the golden state,” aka savouring the straightforward moments.
With frequent recipe-sharing, they’ll grow to be a go-to supply for wholesome and easy dishes, whereas rising a neighborhood who cares about (and helps) sustainable causes.
TIP: Plan and schedule your carousel posts with Later! As soon as it’s in your content material calendar, we’ll ship you a reminder when it’s time to submit.
Manufacturers with Function #5: Boy Smells
Boy Smells sells candles and intimate put on, and in line with their founders, “wished to have merchandise that have been embracing masculine and female concurrently in a easy and easy method that wasn’t overtly focused to at least one gender.”
Their mission is taken a step additional by their financial help for organizations like The Trevor Challenge. All through the month of July, Boy Smells donated 15% of proceeds from their PRIDE Assortment to the non-profit.
In case your viewers can relate to or empathize along with your mission, they’ll grow to be advocates for the social causes you’re keen about and present their help with their wallets.
On the subject of launching or re-releasing a product, you might additionally take a cue from Boy Smells and drive site visitors to your weblog.
With their PRIDE assortment, Boy Smells featured interviews and photoshoots of influential individuals within the LGBTQIA+ neighborhood. They used Instagram as a teaser — rising curiosity within the long-form content material and candles.
Wish to be taught extra about advertising and creating content material in a post-binary world? Hearken to Matthew Herman, co-founder of Boy Smells in our LaterCon replay.
Manufacturers with Function #6: Nolaskinsentials
“My need for clear pores and skin and my love for our surroundings grew to become a core focus when creating Nolaskinsentials,” says Jane Ormon, the corporate’s founder.
As a vegan skincare firm for millennials, with biodegradable and recyclable packaging, Nolaskinsentials incessantly shares enjoyable boomerangs and behind-the-scenes images on Instagram to again up their claims.
They take the behind-the-scenes content material a step additional and use Instagram Tales. A number of workers — from the founder to the workplace supervisor — movie movies answering FAQs and exhibiting the stock, order, and cargo course of.
@nolaskinsentials
Getting a glimpse into their day-to-day operations humanizes their model and connects them with their viewers.
We’re additionally in a position to see that the model is run primarily by millennials (their core viewers) — changing into a supply of inspiration for many who need to begin and develop an environmentally-friendly enterprise.
Manufacturers with Function #7: Youswim
Youswim has taken Instagram feeds by storm with photographs of girls sporting their ethically-made swimsuits. Designed to signify ladies realistically and settle for their ever-changing our bodies, Youswim prides itself on not having sizes.
As a substitute, their swimsuits take a one dimension suits all strategy: “In case you’re often a US 2-14, these will suit you.” It’s the Sisterhood of the Touring Pants for swimwear.
Advocating for self-love and physique positivity, Youswim depends closely on user-generated content material (UGC) to promote their merchandise and mission. Their Instagram feed is filled with real-life clients sporting swimsuits on the seashore or lounging at house.
UGC is a good advertising technique for small companies who might not have a big finances to collaborate with influencers.
As a substitute, Youswim is ready to leverage natural posts, construct a loyal neighborhood, and create a secure area for ladies to speak about and present their our bodies, freed from judgement.
Manufacturers with Function #8: Collective Arts Brewing
Since 2013, Later person Collective Arts Brewing has printed the work of over 2000 artists on their product labels. In doing so, they’re in a position to promote their alcohol whereas utilizing their platform to amplify the work of artists all over the world.
And the subsequent stage of that mission? To extend range and help marginalized communities.
2020 has seen an increase in manufacturers taking accountability and sharing their plans to be extra inclusive, and Collective Arts Brewing’s Amplify Voices initiative may help drive change:
Collective Arts Brewing additionally helps the artistic neighborhood with its “Open Studio” IGTV sequence. In every episode, an artist or musician takes viewers into their workspace or studio and shares the way it’s a supply of inspiration.
It makes their Instagram feed enjoyable to comply with. You possibly can watch brief episodes, meet artists in different corners of the world, and grow to be a brand new fan — particularly in the event that they’ve designed a label for Collective Arts Brewing.
The limited-edition artistic endeavors on their beer cans and labels creates exclusivity, will increase model loyalty, and helps drive site visitors to their web site.
Manufacturers with Function #9: Cheekbone Magnificence
Cheekbone Magnificence is on a mission to construct a extra sustainable world, whereas empowering Indigenous communities.
They usually’re doing it whereas promoting lipstick, lip gloss, and eyebrow merchandise.
Cheekbone Magnificence makes use of authenticity and long-form captions to speak about key learnings many small companies encounter, like product ideation or working with influencers:
Their transparency makes them relatable, and strengthens their neighborhood — we really feel like we’re rising with them and need to present help by shopping for their merchandise.
Cheekbone Magnificence’s ardour for creating an area within the magnificence trade the place Indigenous youth really feel represented can be mirrored of their content material.
When launching their SUSTAIN assortment, their captions featured brief classes about Indigenous tradition. For instance, the shade known as Aki is the Anishinaabe or Ojibwe language phrase for land or earth.
Utilizing captions as a type of storytelling permits Cheekbone Magnificence to coach their viewers, share their mission, and join with their neighborhood.
Manufacturers with goal are in a position to promote their merchandise whereas supporting causes they’re keen about. They use Instagram as a device to lift consciousness, make connections, and drive significant change.
Who’re a few of your favourite mission-focused manufacturers? Tell us — we love chatting with you on Later’s Instagram account.
Save time by publishing posts with Later’s scheduling instruments! Simply plan your posts upfront, tailor your captions, and customise your images to swimsuit every social community.
