Why Are Instagram Carousel Posts the Greatest Kind of Feed Posts for Engagement?

Based mostly on Later’s research, carousel posts have persistently outperformed picture and video posts through the years. 

Which isn’t too stunning contemplating how efficient they’re at driving engagement. 

First, time spent is an indicator for Instagram’s algorithm, and also you spend extra time scrolling by means of a carousel put up than a single picture. 

Second, carousel posts typically floor in customers’ feeds greater than as soon as, doubling (or tripling) the chance for likes, feedback, and shares. 

The format additionally lends itself to sharing extra genuine and personable snapshots — whats up, picture dump development — which may be extra partaking than a static picture or aesthetic video.

So, if you wish to enhance your engagement on Instagram, getting inventive with carousel posts is a good suggestion. 

Right here’s how one can get began: 

3 Methods to Create Partaking Carousel Posts

Tip #1: Create a Spherical-up of Consumer-generated Content material (UGC)

Utilizing UGC on Instagram is an efficient approach to enhance model loyalty, promote your merchandise, and bolster engagement. 

By making a round-up of just lately tagged posts, you possibly can highlight your neighborhood and promote your merchandise in a much less salesy approach. It’s a win-win. 

Take Golde who shared a round-up of consumers carrying their unique sweatshirt:

Your neighborhood will admire being acknowledged and featured in your feed. And it’ll encourage them to maintain sharing! 

Tip #2: Curate Photograph Dumps 

That is your alternative to point out a much less filtered or edited model of your self or your model. 

These picture dumps may be good for exhibiting a recap of an occasion, your model’s moodboard, or a behind-the-scenes (BTS) picture diary. 

Talking of BTS…

Tip #3: Give a Glimpse Behind-the-scenes (BTS)

Your neighborhood is curious to see a glimpse of how your enterprise is run! 

How do you launch new merchandise and campaigns? How did you actually renovate your new residing area? What does a day in your life seem like? 

Just like a photograph dump, these BTS carousel posts come throughout as a much less filtered model of you or your model — additional humanizing you and making a connection.

And the most effective information? With Later, you possibly can plan, schedule, and robotically publish your carousel posts — so that you by no means need to log in to manually put up! Get began now: