TikTok Takes on YouTube With New 10 Minute Video Length
Why Is TikTok Growing Video Size?
In an announcement to TechCrunch, TikTok shared they hope the newly elevated restrict will “unleash much more inventive prospects for our creators world wide.”
TikTok has been step by step upping video limits over the previous few years. First 15 seconds. Then one minute. Then three minutes. Now ten.
Subsequent cease: Infinity… and past?
It’s an fascinating transfer for TikTok, particularly given the rise in recognition of brief type movies.
Nevertheless, brief type movies are notoriously arduous to monetize.
Whereas TikTok does have a Creator Fund and tipping options, it’s does not come near the payout potential of YouTube promoting.
Which is an issue. The truth is, that is precisely what led to the downfall of Vine in 2017.
It doesn’t get mentioned sufficient how a lot Twitter fumbled the bag by shutting down Vine lol
— camvid-19 (@cameronwilson) October 19, 2021
TL;DR: On the subject of the creator financial system, no monetization = no content material.
Nevertheless, the query stays: does anybody really need to watch a ten minute video on TikTok?
There is a main distinction between how customers uncover and eat content material on TikTok and YouTube, and the introduction of a brand new, 10 minute format will not change that reality in a single day.
