What Do These TikTok Stats Imply for Companies and Manufacturers? 

Two phrases: product discovery. 

TikTok’s research discovered that 49% of customers say the app is a supply for discovering one thing new, with 35% utilizing it to study one thing new. 

In different phrases, TikTok is a superb place for getting your product in entrance of recent potential prospects. 

And with TikTok customers extra more likely to instantly purchase one thing they uncover on the app, all it takes is one video popping up on their For You Web page to generate gross sales. 

However first you’ll must construct a group, submit constantly, and share instructional or inspirational content material about your product. 

Jenna Labiak, founding father of The Silk Labs (who’s gone viral on the app) says: “I all the time give our viewers a number of worth. For instance, as an alternative of simply ‘promoting’ our hair merchandise, I’ll go forward and use them in a hair tutorial.”

There’s no query that TikTok has shaken up each how companies join with prospects and the way we store. 

And between these TikTok stats and new e-commerce instruments rolling out on the app, we predict the sky’s the restrict. Watch this house. 

Wish to study extra about making gross sales, producing leads, and going viral on TikTok? Watch our panel session with three small enterprise house owners: