30 Day Social Media Plan for Social Media Managers & Brands

The right way to Create a Social Media Plan (That You Can Use Once more and Once more)

Able to sort out creating your very personal 30-day social media plan? Social media success awaits, under. 

1. Week 1 (Days 1-7): Set New Targets & Metrics

2. Week 2 (Days 8-14): Audit Your Social Media Profiles 

3. Week 3 (Days 15-21): Create & Construct a Content material Calendar 

4. Week 4 (Days 22-30): Revisit & Readjust Your Technique

Week #1 (Days 1-7): Set New Targets & Metrics

Social media targets are the muse on which your social media plan (and technique) are constructed. 

They inform the kind of content material you create, the cadence, and outline your “why.”

So, it’s becoming that your first seven days might be to decide on your success metrics and create long-term SMART targets:

1. Specific 

2. Measurable 

3. Achievable 

4. Relevant 

5. Timely 

Whether or not you need to enhance engagement or construct model consciousness, defining these targets and metrics with the SMART methodology will enable you to drive your technique ahead.

TIP: Discover ways to set intentional, SMART targets on this Later weblog: The right way to Set Social Media Targets (+ Free Course)

Week #2 (Days 8-14): Audit Your Social Media Profiles

Now that you just’ve laid the groundwork on your social media plan, it’s time to determine what’s working, and what’s not.

How? With a social media audit. 

This course of includes a complete analysis of your social media platforms, content material, and efficiency metrics — whether or not you could have a couple of posts or tons of. 

Our recommendation? Spend the primary couple of days sweeping the floor: Is your tone of voice constant throughout platforms? Is it apparent who you’re and what it’s a must to provide?

TIP: Making a constant bio throughout platforms makes it simple for followers to seek out you and establish together with your content material. 

For the second half of your week, dig into platform analytics to see the way you’re monitoring in direction of your targets.

Make observe of high-performing social media posts, their captions, the visuals used, and any related hashtags (or key phrases). 

Then, begin occupied with how one can replicate your success (extra on that, later). 

NOTE: In the event you’re ranging from scratch, go for auditing comparable manufacturers in your area of interest for inspiration!

Week #3 (Days 15-21): Create & Construct a Content material Calendar 

Finally, content material is the important thing to constructing (and sustaining) a group on-line — so it’s no shock it’s the middle of a strong social media plan. 

Dedicate the primary a part of this week to drafting a social media calendar, selecting your content material pillars, and defining how typically you’ll submit on each platform. 

By getting a macro take a look at the upcoming week (or month), you’ll know what sort of content material must be created, establish any gaps, and go away room open to leap on a possible pattern or meme.

PRO TIP: Obtain our free ready-to-use social media calendar to streamline your social media technique. 

Subsequent, put in your brainstorming hat after which begin creating content material — whether or not it’s instructional carousel posts, short-form movies for Reels, or longform LinkedIn captions.

As soon as your content material is as much as par, congrats — the laborious half is formally over.

You’re now able to populate your calendar and schedule your posts! 

With a social media administration platform like Later, you may drag and drop pictures out of your Media Library onto your content material calendar, insert your captions, schedule at your finest time to submit, and extra.

TIP: Enhance your social media workflow with Later’s options and instruments! Create an account in simply two clicks.

Week #4 (Days 22-30): Revisit & Readjust Your Technique

And identical to that, you’re nearing the end line of your social media plan. 

The ultimate week is all about digging into the efficiency of the posts which have gone dwell and making mild changes to raised your outcomes. 

That is additionally the proper time to set the cadence for reviewing your insights on a weekly and month-to-month foundation. 

With Later’s in-depth analytics software, you may observe key metrics like feedback, likes, and your engagement fee:

You may as well dig into your prime performing posts, viewers demographics, your development fee, hashtag analytics, and extra.

Create a free account — or attempt one in every of our paid plans — and begin diving into your knowledge immediately.