With the recognition of the viral video app skyrocketing, now’s the time to get extra followers on TikTok!
From leveling up your posting schedule to collaborating in challenges, and optimizing your hashtags, the inventive methods to achieve followers and construct a TikTok group are countless.
We’re sharing 12 prime methods to get extra followers on TikTok — with none shady techniques!
The way to Get Extra Followers on TikTok:
There are over 800 million month-to-month lively TikTok customers worldwide — so it’s protected to say there are sufficient folks on the market to develop your following on the platform.
However getting extra followers on TikTok isn’t only a case of establishing a profile.
TikTok is centered across the For You web page — TikTok’s equal of the Discover Web page on Instagram.
As an alternative of customers scrolling by way of a information feed, TikTok curates a For You web page — an countless stream of customized content material for every consumer.
The For You web page is full of suggestions based mostly on how customers work together with different movies on TikTok.
Consider the For You web page as a mixture of already viral content material and what TikTok thinks you’ll like based mostly in your earlier app exercise. So with no two For You pages the identical, there’s the chance for each model to get in entrance of the precise viewers.
That implies that TikTok has a reasonably degree taking part in subject in terms of reaching viral standing on the app. Not like Instagram or YouTube, even accounts with zero followers can get hundreds of thousands of views on a brand new video. Content material actually is king on TikTok.
For instance, Later’s Head of Content material Advertising Taylor Loren has over 3M views on her TikTok candle tutorial video. On the time of posting, she had lower than 50 followers on the app, and has since grown to 20K followers in simply 4 months.
With this in thoughts, you actually need to decide to a TikTok technique and be courageous sufficient to experiment with this new type of video to reap the rewards.
Earlier than we get to techniques, there are some things manufacturers and companies ought to learn about TikTok to assist outline the very best technique for rising your TikTok group.
#1: TikTok Has Majority Gen Z Customers (However That’s Altering!)
For a lot of, the very first thing that involves thoughts once we say “TikTok” is lip-syncing youngsters and dance challenges. However don’t be fooled!
Manufacturers like The Washington Publish, Aerie, and Gucci have all joined the ranks of TikTok and have gained hundreds of thousands of followers — and never from solely lip-syncing and dancing!
Whereas a lot of their viewers might be Gen Zers (with 41% of TikTok customers being 16-24), that’s to not say their viewers isn’t loyal.
As of subsequent yr, 74 million folks within the U.S. will classed as Gen Z, so constructing model consciousness and affinity the place they’re most lively is necessary, particularly since they’re the following era of shoppers and advocates.
Consider it as placing within the groundwork early — should you can resonate with youthful demographics now on a platform that they get pleasure from utilizing, you’ll be able to stay up for them being loyal followers for years to return.
However, the TikTok viewers is altering and is constant to develop in reputation. So even when your audience isn’t below the age of 24, it’s value preserving in thoughts that TikTok is exhibiting no signal of slowing down.
So now’s the time to construct up your profile so that you’re prepared for when everybody (and we imply everybody!) is on TikTok!
#2: Extra Followers Doesn’t Equal Extra Gross sales
For manufacturers on social media, rising your following normally comes with the promise of higher gross sales alternatives or clicks by way of to your web site.
However on TikTok, your aim (for now) must be to have a terrific model affinity and to supply an area the place your followers get pleasure from partaking together with your content material.
In the meanwhile, alternatives to drive site visitors to your web site is restricted on TikTok — there aren’t any clickable hyperlinks in video captions.
Equally, solely choose customers can presently add a hyperlink to their TikTok bio, however likelihood is this might be rolled out extra extensively within the coming months.
So rising your TikTok following isn’t a quick observe strategy to make extra gross sales. However it’s a strategy to construct up a group that loves and helps your model.
Take Fenty Magnificence for instance, Fenty was one of many first manufacturers on the app to create their very own “Creator Home”: The Fenty Magnificence Home.
Right here, influencers and content material creators got here collectively to share TikTok movies about their life in the home, their magnificence hacks, and naturally, showcase the Fenty magnificence line.
So relatively than utilizing TikTok to make gross sales, Fenty founder Rihanna used it to assist the creators who had been already loyal followers of the model and constructed a TikTok group round them.
Whether or not you’re simply beginning out on this planet of TikTok otherwise you’re seeking to fire-up your TikTok sport and construct a brand new technique, we’ve you coated with our 12 prime tricks to develop your following.
Able to take your TikTok technique up a notch? Watch our free 30-minute video on easy methods to use TikTok to develop your model!
Tip #1 to Get Followers on TikTok: Determine Your Goal Viewers
As we talked about, the extra TikTok customers who view your movies, the extra seemingly you’ll find yourself on the For You web page, in the end gaining you extra followers.
There may be a variety of content material (and customers) on TikTok — which means there actually is room for everybody! Whether or not you’re a gamer and love Animal Crossing otherwise you’re a fan of satisfying cleaning soap reducing movies — there are movies for you.
However, it’s necessary to know you’ll be able to’t cater (or attain) everybody, which is why it’s a good suggestion to hone in on one clear and outlined audience. Whereas TikTok is completely different from different platforms, it’s nonetheless essential to know who you’re making movies for.
Gen Zers do make up a big inhabitants of the TikTok viewers, however don’t let that put you off!
Take into consideration what sort of content material your viewers likes and dislikes. In case you’re simply beginning out, it doesn’t damage to ask your followers on Instagram Tales. Possibly share a query or ballot sticker, asking them what sort of TikTok content material they have interaction in and what they’d prefer to see from you. It’s possible you’ll be stunned by what they are saying!
Additionally, have a look at your competitors (if any!) and see what they’re doing within the area.
Take Jera Foster-Fell, with the deal with Jera.bean on TikTok, for instance.
She’s a social media marketer who makes use of TikTok to coach her followers. She primarily gives content material suggestions, pose tips, and TikTok hacks (with some enjoyable traits and dances thrown within the combine).
She discovered a distinct segment viewers of latest TikTok customers, advertising professionals, and individuals who wish to up their content material sport! And to date it’s working for her — she has over 300K followers (and counting!).
TIP: You possibly can uncover extra about your followers by switching your TikTok account to a Professional account, the place you’ll have entry to high-level analytics about your content material and viewers!
If you wish to bounce into the small print, try our Final Information to TikTok Advertising the place we share strategic suggestions and tips to rising your model on TikTok!
Tip #2 to Get Followers on TikTok: Hit TikTok Traits at The Proper Time
TikTok created its personal style of video content material — by permitting customers to mix sound clips and music with their very own unique video content material, viral traits pop up in a single day!
That’s why you’ll usually see a number of variations of the identical video — simply with completely different takes on the music or idea.
For instance, Kate McKinnon and Elizabeth Warren did the ‘Flip the Swap’ problem on Saturday Night time Reside — a development that’s been alive for some time however hadn’t picked up full-viral standing.
This video is SNL’s most profitable TikTok video up to now – one other proof level for why it’s so necessary in your model to have your finger on the heartbeat of present TikTok traits.
Wish to discover the unique sound that kicked off the development? Simply click on on the music because it performs on the clip. It exhibits content material utilizing that sound-byte, together with which profile used it first.
If you wish to hop on a development and also you’ve acquired one thing inventive and enjoyable to supply to face out for the group, you’ll positively see extra TikTok followers in your profile.
Tip #3 to Get Followers on TikTok: Create Your Personal Development or Problem
If the present traits don’t appear to suit your model’s messaging (we get it, lots of them really feel like an inside joke), one other strategy to develop your following is to create your individual development or dance.
Well-known performers like Jennifer Lopez are utilizing TikTok to create “challenges” the place followers recreate a dance and add it to the platform.
However manufacturers are getting in on the motion too! Chipotle is an efficient instance of getting extra followers by creating their very own challenges which might be simply accessible to everybody.
The #ChipotleLidFlip problem presently has over 300M views and their #GuacDance problem has over 1 billion views — which proves {that a} enjoyable problem could possibly be among the best techniques to develop your following.
TIP: Comply with in Chipotle’s steps and make a problem that’s straightforward sufficient to execute so it’s absolutely inclusive and never completely out of attain.
Tip #4 to Get Followers on TikTok: Use the Proper Hashtags
Hashtags act the identical manner on TikTok as they do on different platforms, like Instagram — for discoverability.
There’s no clear-cut information to which hashtags are the simplest on this platform, however you should utilize a mixture of content-specific hashtags, and common hashtags associated to the platform, so your content material is discoverable that can assist you get extra TikTok followers.
For instance, in case your TikTok is a enjoyable video of your café employees at work, you possibly can use common hashtags like #barista #espresso together with particular hashtags like #ForYou or #fyp to attempt to get a coveted spot on the For You web page.
Do not forget that these bigger, extra common hashtags could be saturated, making your content material even more durable to search out. So it’s value contemplating including extra distinctive and area of interest hashtags like #CoffeeCornerVancouver.
Similar to Instagram, a little bit of hashtag analysis can go an extended strategy to getting extra eyes in your posts.
Tip #5 to Get Followers on TikTok: Publish Authentic Content material Usually — and Don’t be Afraid to Get Inventive!
Getting inventive with TikTok’s modifying options and creating your individual content material regularly, will certainly enhance your probabilities of getting extra TikTok followers.
Like most social platforms, the TikTok algorithm rewards posts which have lots of engagement and interplay, so the extra you submit, the higher your possibilities might be of getting seen by the platform’s big viewers.
The modifying options inside TikTok make it straightforward to create entertaining content material, however what you submit, and the way usually, might be decided with experimentation.
Don’t be disheartened if some movies get hundreds of likes in a single day, whereas others flop and barely get any engagement. That’s fairly regular for TikTok.
When you discover a format that works in your model, attempt to replicate or discover a new iteration that can work repeatedly!
For instance, style influencer Alexandria Pereira often makes use of her “7 days, 7 methods” format to point out off outfits on her TikTok and IGTV channels — a good way to repurpose content material and serve your viewers on each channels!
Nobody is ready to really crack the TikTok code to success but, however being unique and constant positively pays off!
Tip #6 to Get Followers on TikTok: Publish at Peak Occasions
Getting extra followers on TikTok is less complicated as soon as you realize when your viewers is most lively.
And because of TikTok Analytics with a Professional Account, you could find out the particular days and hours your viewers is most lively.
Word: TikTok shows all analytics in UTC time. Meaning you’ll should do a timezone conversion to search out out when your viewers is most lively within the location that they’re in.
Aside from realizing when your viewers is most lively, you additionally have to be just a little courageous with experimentation and monitoring the outcomes.
Every TikTok account might be completely different, and whereas you should utilize your different social media platforms for comparable benchmarks, in the end the very best time to submit will come from a number of weeks of studying from the movies that had been a hit (and those who flopped!)
Get all the information you must discover out your customized greatest time to submit on TikTok with this weblog submit!
Tip #7 to Get Followers on TikTok: Connect with Your Different Social Media Channels to Cross-promote
TikTok makes it tremendous straightforward to obtain movies from any profile (together with your individual) and repost it to different social media channels.
In case your model already has a stable following on one other platform, likelihood is, you’ll be capable of get extra TikTok followers who migrate over — however provided that you inform them.
Steak-umm is an ideal instance of this. The model reposts its TikTok movies to their Twitter profile, which has over 157,000 followers. Now, their TikTok account has practically 82,000 followers:
Tip #8 to Get Followers on TikTok: Collaborate with Content material Creators
It’s no shock that particular person personalities and profiles are the preferred on TikTok, and that’s why they’ve essentially the most followers.
And plenty of influencers from different platforms (notably YouTube and Instagram) have been profitable in migrating their big followings to TikTok since their followers are already lively and tuned into their content material.
Similar to on Instagram, manufacturers can actually achieve an entire host of advantages by partnering with an influencer or content material creator.
Take for instance Aerie. As a comparatively new model to the TikTok scene, they wished to provide their following a lift. So the retail model partnered with TikTok’s greatest star, Charli D’Amelio, to create sponsored content material that drove new eyes to their model web page.
Up to now, they’ve created 3 movies and have already got a following of over 17K.
Partnering with content material creators can take effort to arrange — you wish to discover the precise influencer to symbolize your model, and also you’ll almost certainly must put apart a funds for the marketing campaign.
That stated, influencer advertising on TikTok continues to be comparatively new, so it’s a terrific alternative to get forward within the area.
Tip #9 to Get Followers on TikTok: Repost TikTok as UGC
Individuals like to see their content material reposted on social media profiles they love, so capitalizing on user-generated content material (UGC) may also help you get extra TikTok followers.
It’s straightforward to obtain and repost content material straight from TikTok; the TikTok emblem and content material creator’s deal with is mechanically added to every video obtain, so there are by no means any points about giving credit score.
In case you don’t have time to create your individual content material, reposting UGC may also help make your TikTok profile really feel “full”, and actually enhance your posting frequency!
If customers know there’s an opportunity they could possibly be featured on an account apart from their very own, they’re normally excited to create content material and tag the model to have a shot at hundreds of TikTok customers seeing their submit.
NARS Cosmetics has begun reposting UGC TikTok content material that options its merchandise — and it critically works for his or her feed.
In case you’re a model with a bodily product, reposting UGC could be a good way to get extra followers!
Tip #10 to Get Followers on TikTok: Create a Intelligent CTA
It’s one factor for customers to get pleasure from your content material, however that might not be sufficient to get extra TikTok followers.
Profiles who use a call-to-action on the finish of their movies enhance their probabilities of boosting their following as a result of typically just a little nudge in the precise path works!
The catch? You must make your CTA as thrilling, intelligent, and attractive because the content material you’re creating. This could come within the type of easy textual content additions in your video (“Comply with us for extra movies like these!”), or you’ll be able to even host a giveaway, just like the one EOS did. They even inspired followers to tag a good friend, which helps construct publicity exponentially.
Tip #11 to Get Followers on TikTok: Interact with TikTok Content material You Like
It’s straightforward to overlook that TikTok is a social media platform — anybody who has misplaced a few hours scrolling by way of their feed will know that it’s extremely addictive, however not precisely constructed for conversations like Fb or Instagram.
So the one actual strategy to have interaction is thru likes and feedback on different movies. One technique to develop your following is to easily get on TikTok and begin partaking with content material that compliments your model.
Comply with influencers that may be nice companions in your model and have interaction of their movies or discover different manufacturers in your trade that you just’d prefer to assist.
It’s possible you’ll discover that you just’ll get extra followers from merely partaking extra as a result of your feedback are being seen by different customers on different movies — which might in the end make them watch your movies and have interaction together with your profile!
Tip #12 to Get Followers on TikTok: Discover Tiktok’s Paid Choices
TikTok Adverts are nonetheless of their infancy, which suggests there’s a possibility to be seen by the precise audiences because the competitors continues to be comparatively low!
With TikTok Adverts, you’ll be able to goal particular demographics and areas to ensure your content material reaches essentially the most related audiences, which might imply loads of conversions into new followers.
These are your TikTok Adverts choices:
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In-Feed adverts: TikTok content material that exhibits up in a consumer’s feed, between natural posts
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TopView: Presents the profile when the app opens, reaching a wider viewers because it’s one of many first issues they see
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Model Takeover: Much like TopView, these are full-screen adverts which might be displayed when the consumer first opens Tik Tok
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Model Hashtag Challenges: A customized hashtag problem is positioned on the Discovery web page, offering the chance for optimum attain and engagement
TikTok Advert choices are nonetheless rising and we’re anticipating to see much more choices sooner or later on how manufacturers can use paid-for alternatives to develop their model and following. However for now, we are able to simply watch this area!
And that’s it — 12 tricks to getting extra TikTok followers!
Finally, one of the best ways to develop your following will come all the way down to your individual creativity, so don’t maintain again and begin experimenting with the movies you’ve all the time wished to attempt.
Comply with Afterward TikTok for extra social media suggestions, tips, and hacks!