How to Use Pinterest Video to Promote Your Brand
Pinterest Video Pins are altering the sport on the platform, and early-adopters are seeing massive advantages in consequence.
In 2020, video content material thrives on Pinterest, with Video Pins rapidly turning into one of many high inventive instruments for manufacturers, companies, and creators.
On this weblog publish, we’re overlaying how you need to use Video Pins to skyrocket your development on Pinterest, methods to create wonderful Video Pins, and some technique secrets and techniques for saving time and driving these all-important clicks:
Desk of Contents
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Why Pinterest Video Pins Are Unimaginable for Enterprise
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7 Suggestions for Creating Pinterest Video Pins
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How you can Add a Video to Pinterest
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How you can Schedule Pinterest Video Pins
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How you can Promote Pinterest Video Pins
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How you can Repurpose Movies for Pinterest
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How you can Cross-promote Your Video Pins
Why Pinterest Video Pins Are Unimaginable for Enterprise
Folks love to observe movies, they’re an attractive format that’s good for model story-telling and exhibiting your services or products in motion.
Video Pins thrive with regards to standing out from the group. They mechanically begin enjoying in your desktop after they’re midway on the display screen.
So whereas Pinners are scrolling by all of the static photos of their Residence Feed or a board, they usually cease for a video Pin when it’s motion catches their consideration.
Plus, Video Pins are displayed in a scrollable banner on the high of Pinterest cellular app search outcomes, which is a large alternative for manufacturers seeking to improve their publicity.
Plus, chances are high, you’re already sharing or consuming video content material on platforms like Instagram, Fb, TikTok, and YouTube.
What you could not know, nevertheless, is that Pinterest is an incredible platform for video too, and video Pins convey some key advantages for companies.
The variety of video views on Pinterest final 12 months grew greater than 6x in comparison with 2018. Views of natural video Pin are up 240% 12 months on 12 months—notably pushed by meals and beverage, magnificence, DIY, leisure, and residential decor.
Since Pinterest is a visible discovery platform, it’s an important platform to achieve and encourage new audiences.
The truth is, 85% of customers say Pinterest is the place they go to begin a brand new challenge, and 97% of Pinterest customers’ searches are non-branded — that means most individuals are trying to find concepts, fairly than particular manufacturers.
With all this in thoughts, it’s price optimizing your Pins in order that they stand out from the group — and Video Pins are top-of-the-line methods to do that.
The truth is, manufacturers like Tastemade have grown their Pinterest following by importing 1000’s of distinctive movies to Pinterest, which has generated greater than 2.2 billion views over time!
Supply: @tastemade
And it’s not simply the added visibility that makes Video Pins so nice. In addition they enable manufacturers to share a lot extra on the platform, from genuine storytelling to product demos.
Video Pins shine by means of for academic content material, like tutorials, how-to’s, and recipes.
The added worth makes it extra doubtless {that a} person will put it aside to certainly one of their boards — a constructive indicator to the Pinterest algorithm that may increase your Pin in future search outcomes.
You too can use Video Pins to drive viewers elsewhere, corresponding to your YouTube channel, web site, or product pages.
As soon as a viewer has engaged together with your video content material, they’re much more prone to click on by means of the Pin’s hyperlink — which might be nice for cross-promotion and gross sales.
Merely put, Video Pins are extra “sticky” than picture Pins because of the interactive nature of video content material. There’s by no means been a greater time to begin sharing Video Pins on Pinterest!
And, now you’ll be able to schedule video content material on Pinterest with Later, out there on all paid plans!
Scheduling video content material to Pinterest has by no means been simpler — merely select a date and time to submit your video content material to Pinterest for assessment (all movies have to be permitted by Pinterest) and your video will go stay in your chosen board as quickly as it’s permitted.
Pinterest video scheduling is on the market on all paid plans, beginning at simply $9/month. Improve now!
7 Suggestions for Creating Pinterest Video Pins
Pinterest is all in regards to the visuals, so it’s a good suggestion to create authentic, high-quality video content material that stops scrollers proper of their tracks.
That can assist you get began, listed below are some inventive greatest practices for top-notch Video Pins.
Tip #1: Seize Consideration Early
The golden rule of video–irrespective of the platform–is to seize the viewer’s consideration as quickly as doable.
You solely have a couple of seconds to seize a person’s consideration earlier than they hold scrolling.
Whether or not you kick off with a number of motion and shade, showcase certainly one of your hottest merchandise, or create intrigue utilizing textual content inside the first few seconds, it’s at all times a good suggestion to make that intro rely!
Tip #2: Add Textual content Overlay
One other method to seize (and hold!) a viewer’s consideration is so as to add a textual content overlay to your Video Pin!
Textual content overlays assist Pins stand out, add context, and work to boost your general message.
After you add your Pin, you’ll be able to transfer the selector left or proper to pick a thumbnail to make use of as your video cowl photograph. You’ll have to incorporate your textual content overlay in your video someplace, ideally in the beginning or finish!
Supply: @clare_paint
You don’t must be a video enhancing professional to make gorgeous, skilled content material. There are tons of apps on the market that anybody can use so as to add textual content, edit, and create video Pins.
Canva is an official inventive Pinterest Companion, so it’s an important device for creating partaking content material rapidly. They provide a whole bunch of Pinterest video templates to select from, and so they actually have a built-in video maker and editor with straightforward drag-and-drop instruments.
For further branding factors, add your personal fonts to Canva so as to add on-brand textual content overlays!
Tip #3: Preserve it Brief and Charming
When you can technically publish movies as much as quarter-hour lengthy, Pinterest recommends brief movies between 6-15 seconds lengthy.
Shorter movies usually carry out higher on the platform, and from a strategic standpoint, it’s additionally a good suggestion to depart your viewers wanting extra. When your video provides away the whole lot, there’s no motive for the person to click on by means of to seek out out extra.
NOTE: Video Pins have to be over 4 seconds in size.
Tip #4: Take away the Want for Audio
Do you know that almost all Pinterest customers scroll with out their audio on?
This makes including textual content overlays and captions to your Video Pins all of the extra essential. Be certain that your viewers understands the message, even with out sound.
This helps your video be viewable to a bigger viewers and be extra inclusive general!
Subtitles, textual content overlays, and textual content intro and outro slides are all nice methods to make your video content material straightforward to comply with with out audio, which can be an effective way to make your content material extra inclusive for the listening to impaired neighborhood.
Tip #5: Set Your Video Pins Up website positioning for Success
Similar to photos, Video Pins ought to have clear titles, descriptions, and hashtags to assist enhance their discoverability in search outcomes!
Pinterest has an auto-suggest tagging function to assist enhance the discoverability of your Video Pins. Merely kind in key phrases and choose from the related auto-suggested tags.
Categorizing Video Pins with tags will make them simpler to seek out — which suggests extra views to your content material!
TIP: In order for you extra in-depth Pinterest website positioning ideas, try Later’s Final Information to Pinterest Advertising.
Tip #6: Keep on with the Advisable Video Pin Specs
Pinterest helps Video Pins in a variety of dimensions, together with:
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1:1: sq.
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9:16, 4:5, 2:3: vertical
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16:9: horizontal
With over 80% of Pinners scrolling on cellular, vertical is likely one of the greatest choices for Pins.
Supply: @billiebodybrand
Horizontal Pins usually don’t get a lot traction on Pinterest. So, in case you’re not including vertical Pins, sq. Pins (1:1) are the following greatest guess.
Except for dimensions, listed below are a couple of different Video Pin specs to comply with:
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File kind: .mp4, .mov or .m4v
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File dimension: 2GB max
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Encoding: H.264 or H.265
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Size: 4-15 seconds, however your video can go as much as quarter-hour
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Title: As much as 100 characters. When you don’t have a Video Pin title, your description will present within the Residence Feed
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Description: As much as 500 characters. The primary 50-60 characters are prone to present up within the feed
Tip #7: Make a Mini-series
To maintain your Pinterest viewers engaged over time, strive making a Video Pin mini-series — identical to you may do on YouTube or Instagram.
Supply: @graymalin
This technique is an effective way to indicate off constant branding and get extra viewers (through call-to-action) to observe the following within the sequence.
Mini-series’ are additionally good for telling detailed tales, specializing in merchandise, and delving into extra significant topic issues.
Preserve your sequence neat and tidy by saving each Video Pin to the identical board with a descriptive title to assist increase natural discoverability.
How you can Add a Video to Pinterest
When you’ve created your video, you’re able to add it to Pinterest:
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Login to what you are promoting account, go to the “+” icon on the high, and click on “Create Pin”
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Add your video
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Slide the selector left or proper to the picture in your video that you desire to as your cowl photograph
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Give the Video Pin a title, description, and add it to a board utilizing the drop down menu beneath ‘Choose’
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Add a hyperlink
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Publish your Video Pin!
NOTE: To add a number of movies, click on to create further Video Pins. You’ll be able to add as much as 2GB of video directly.
All Video Pins should be submitted for approval earlier than being printed. Pinterest will assessment inside 24 hours to verify it doesn’t violate the Group Tips.
Later’s Pinterest Video scheduling device means that you can spend much less time posting and extra time rising what you are promoting!
How you can Schedule Pinterest Video Pins
Scheduling content material upfront generally is a large time-saver, and maybe extra importantly, it means that you can visually assessment your content material forward of time.
Scheduling upfront additionally means you might be extra versatile together with your posting schedule — so that you by no means should publish out of your trip once more.
Able to win again time in your busy schedule? Right here’s methods to schedule Video Pins with Later:
How you can Schedule Video Pins with Later
As an official Pinterest Companion, Later offers unique options and options that will help you get probably the most out of Pinterest.
The truth is, Later is likely one of the solely platforms that may schedule movies to Pinterest, which permits our prospects to attach with Pinterest’s rising neighborhood in additional methods.
With Later, you’ll be able to:
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Expertly plan Pins with our visible Content material Calendar
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Simply crop photographs and movies, and trim movies to the specified size
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Save time by rapidly planning, enhancing, and posting movies throughout Pinterest
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Create customized descriptions, use saved captions, or add emojis
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Observe your general Pinterest efficiency, in addition to particular person board and Pin efficiency with Pinterest Analytics
To get began, go to your Later dashboard, choose your video from the media library, and drag-and-drop it onto your content material calendar to schedule!
The content material calendar provides you with a fast overview of your scheduled Pins and enable you to preserve the suitable aesthetic to your boards.
If you’re able to format, you’ll see that Later’s native enhancing means that you can select from 4 completely different sizing choices:
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Freeform: Select a customized crop dimension
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Sq.: 1:1 side ratio
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Portrait: 4.5 side ratio
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Panorama: 16.9 side ratio
You too can trim the start or finish of your video. There’s no restrict to the quantity you’ll be able to trim, however keep in mind movies must be a minimum of 4 seconds lengthy.
Add a caption and a hyperlink drive site visitors to your web site, and hold your followers engaged by including the proper description to your Pin. Now you’re able to hit save and schedule your video Pin with Later!
When you save your publish, Later will submit your Pin for approval for you. When your Pin has been permitted, you’ll see an “Authorised” tag proper there within the calendar publish.
From right here, you’ll be able to observe your Pin outcomes multi functional place with Later’s Pinterest analytics.
Want extra assist with scheduling movies to Pinterest? Try our assist information right here.
How you can Promote Pinterest Video Pins
Trying to drive much more site visitors or gross sales? With a Pinterest Enterprise account, you’ll be able to create Video adverts!
Pinterest adverts are normal Pins that you simply pay to be positioned the place persons are most certainly to see them. These Pins will floor in your required viewers’s dwelling feed, class feeds, and related search outcomes.
In keeping with Pinterest, 83% of weekly Pinners made a purchase order primarily based on Pins they noticed from manufacturers.
In different phrases, Pinterest adverts are the quickest observe doable to getting your content material in entrance of your target market.
The quantity you pay to your Promoted Video Pin is dependent upon the funds and spend limits you set to your campaigns, which you’ll select by means of the Pinterest Advert Supervisor.
Since video is already “sticky” and retains Pinners’ consideration longer, boosting the visibility of your Video Pins by selling them is an superior method to improve site visitors and attain new prospects!
TIP: Earlier than selling your Pins, ensure that they meet these necessities:
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Saved to your personal enterprise profile
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Saved to public boards
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Have vacation spot URLs
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Don’t have hyperlink shorteners within the vacation spot URL or description
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Aren’t third social gathering movies or GIFs
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Observe the Pinterest Promoting Tips
How you can Repurpose Movies for Pinterest
When you’ve already created nice video content material to your different social channels, the excellent news is you’ll be able to repurpose it on Pinterest!
Particularly, we’ve seen actually nice outcomes with utilizing Instagram Tales content material for Pinterest, because the publishing codecs are so appropriate.
Right here’s methods to get began:
Repurposing Instagram and Fb Tales as Video Pins
Whereas there’s no direct method to ship your Tales content material to Pinterest, there’s a reasonably easy work-around course of in case you want to use certainly one of your Instagram or Fb Tales as a video Pin.
Merely head to your Tales and faucet the three-dot ellipsis button within the bottom-right nook (upper-right nook for Fb.)
Subsequent, both faucet “Save video” on Fb or “Save” on Instagram, which can save your video as an MP4 to your digicam roll.
NOTE: In case your video has any interactive stickers or swipe-up CTAs, they gained’t be “clickable” on Pinterest.
In case your video does have stickers or swipe-up CTAs, there are many video enhancing apps that may assist take away them earlier than you add.
Learn how to do that with the InShot app in our How you can Repurpose Instagram Tales Throughout All Your Social Accounts weblog publish.
Repurposing YouTube Movies as Video Pins
Pinning YouTube video content material is one other nice method to repurpose the video content material you have already got.
To obtain a video from Youtube, choose “Share” from the menu tab beneath your video title.
From right here, choose “Pinterest” as your share choice.
It’s that straightforward!
How you can Cross-promote Your Video Pins
Utilizing your different social channels to cross-promote your Video Pins is likely one of the greatest ways for driving extra site visitors to your Pinterest account.
And once you use the suitable technique, you’ll be able to direct Pinners to avoid wasting your Video Pins to their very own boards. That is an unbelievable (no price!) method to improve your attain on Pinterest since their saves will seem in their very own followers’ Residence Feeds, and so forth!
Cross-promotion Tip #1: Embed Video Pins on Your Web site or Weblog
Cross-promoting in your website is one other nice method to drive site visitors to your Pins. To embed a Video Pin from Pinterest to your WordPress website, create or edit a publish or web page in your again finish.
From right here, all it’s a must to do is:
PRO TIP: You too can add Pinterest sharing buttons to your website, like a “Pin It” hover button for photos, and confirm your website with Pinterest (an important transfer for enterprise functions!)
Right here’s how an embedded video Pin will look in your weblog or website:
Cross-promotion Tip #2: Ship Your Video Pins to Fb
As soon as your Video Pin is stay, you’ll be able to ship it straight to your Fb feed.
Go to your Pin and faucet the three-dot ellipsis on the backside. Choose “Ship”, after which choose Fb.
Subsequent, add your Fb publish caption with a CTA to click on to observe the entire video, and your viewers shall be despatched straight to your video Pin.
Cross-promotion Tip #3: Share Video Pins on Instagram Tales with a Hyperlink
One other method to cross-promote your Video Pins is by sharing them in your Instagram Tales.
First, ensure that the video you used to your Video Pin is saved to your telephone’s digicam roll.
From right here, merely add the video to your Instagram Tales.
If in case you have over 10K followers and are ready to make use of Instagram’s swipe up hyperlink, copy your Video Pin hyperlink and add it to your Instagram Tales hyperlink.
Add a call-to-action sticker or a line of textual content encouraging viewers to swipe up to take a look at your Pinterest account.
TIP: When you don’t have the Instagram Tales linking performance but, you’ll be able to nonetheless add your Video Pin to your Instagram Tales and share the hyperlink to your Video Pin by means of the hyperlink in your bio as a substitute!
And there you’ve got it! Now that you realize the whole lot there’s to find out about Video Pins, you’re prepared to begin utilizing them to advertise your model on Pinterest.
Prepared? Let’s get Pinning!
