When you’re struggling to provide you with new and recent social media content material concepts, don’t panic — there are a selection of how you possibly can refresh your posts.
On this weblog put up, we’re sharing 25 social media content material concepts to assist degree up your technique.
Let’s get began!
25 Social Media Content material Concepts to Degree Up Your Technique
If you’re feeling a inventive block or discovering gaps in your social media content material calendar, you’ve come to the suitable place.
Whether or not it’s your private Instagram or a model or enterprise, listed here are 25 concepts you possibly can incorporate in your social technique.
Social Media Content material Thought #1: Consumer-Generated Content material (UGC)
UGC is brief for user-generated content material and never solely is it an effective way to fill your feed with community-made content material, but it surely’s a surefire solution to entice new followers, make gross sales, and convert your present viewers into prospects.
Bear in mind — your viewers itself is a invaluable useful resource in the case of discovering superior content material!
Current findings present that 90% of customers belief UGC to assist affect their buying selections.
However don’t simply put up any UGC that you just’re tagged in. We advocate making a branded hashtag to your firm. Repost one of the best content material from followers who use your hashtag!
Take a look at how manufacturers like Airbnb, Hershel, and Nicely+Good use a branded hashtag to encourage their group to tag them in posts:
Need assistance integrating UGC into your technique? Take a look at our 7 Suggestions for Reposting Instagram Tales & Consumer-Generated Content material weblog put up!
Do you know that Later has a number of UGC instruments out there whenever you create an account with us? Our instrument means that you can discover shareable content material by hashtags, mentions, and even URLs – quick!
You possibly can mechanically give correct picture credit score every time you repost your followers, with choices to repost to Instagram, Fb, Twitter, or Pinterest.
Social Media Content material Thought #2: Share Firm Information
Has your model been within the information currently? If that’s the case, why not share it?
Sharing notable press hits exhibits your viewers that you just’re a dependable model or enterprise. Plus, just a little humble brag by no means harm anybody!
Take The Honey Pot Co. for instance. The female care firm’s founder was not too long ago featured by Inc. Journal, and so they had been positive to share the excellent news with their followers.
https://t.co/T9420Gl4vn
Social Media Content material Thought #3: Weblog Posts
If your organization has a weblog, refer your viewers by sharing direct hyperlinks when you possibly can!
For Instagram, put up an aesthetically pleasing (and on-brand) graphic that pertains to the weblog content material. When you’re sharing to your Instagram Tales and you’ve got over 10K followers, you should utilize Instagram’s swipe up hyperlink.
When you don’t have over 10K — don’t fear! There are various methods you possibly can direct your followers to your weblog. Take a look at this weblog put up for all our greatest suggestions and tips.
When you’re sharing to your Instagram feed, redirect customers to press the hyperlink in your bio, utilizing Later’s Linkin.bio characteristic!
Linkin.bio means that you can improve visitors and gross sales by linking particular person Instagram posts to particular weblog posts, product pages, or movies — with only one click on. One of the best half is: it’s free!
Social Media Content material Thought #4: Instagram Reels
Instagram Reels are comparatively new, however we’re obsessed!
Instagram Reels are a brand new manner for Instagram customers to file 15-second video clips set to music, and may feel and appear just a little much like TikTok:
Reels give manufacturers one more solution to create enjoyable, participating video content material on Instagram.
Get all the news on this new Instagram characteristic with our Final Information to Instagram Reels.
Instagram Reels’ reputation is rising by the second, and loads of manufacturers are already utilizing it to assist construct their viewers (with some movies getting +5M views)!
Need to leap into the main points of Instagram Reels? Study every thing that you must know to create your very first Instagram Reel on this useful step-by-step video:
Social Media Content material Thought #5: Share Inventory Images
When you’re wanting so as to add participating visuals to your feed or discover inventive photos to your Instagram Tales, high-quality inventory images might be an efficient manner so that you can save time, effort, and cash.
With inventory libraries like Stocksy United and Offset, you should utilize inventory pictures or movies for posts the place the textual content must do the speaking.
Suppose: Detailed captions, buyer testimonials, promotional presents, or sharing a favourite quote. Easy as that.
Social Media Content material Thought #6: Neighborhood Spotlights
Just like UGC, sharing group spotlights is an opportunity to spotlight members of your group.
Since your viewers is engaged and fascinated about your content material, — now is a good probability to return the favor and present them some love.
Take WeWork for instance. @wework typically shares mini-interviews and quotes from inspirational members of their group.
Social Media Content material Thought #7: Worker Spotlights
Why cease at group spotlights? Give your workers an opportunity to shine.
Shoppers love seeing the people behind their favourite firms. It offers them an opportunity to narrate to the model on a extra private degree.
Media firm Fullscreen is nice at placing a highlight on their workers; have a look!
One other nice instance is rideshare firm Uber. They do an incredible job of supporting their workers on social media. Throughout this 12 months’s pandemic, Uber has been spotlighting supply drivers who’re serving to their communities.
Social Media Content material Thought #8: Product Photographs
Take into consideration new methods to share product pictures. You don’t need your pictures to seem like easy pictures you’d discover on any generic on-line retailer.
Your pictures ought to slot in seamlessly together with your model aesthetic. Your product photographs ought to mix in together with your different content material, whereas nonetheless standing out as your viewers scrolls your feed.
Place completely different merchandise collectively, {photograph} them towards cool backdrops, create cease movement animations, and have enjoyable!
TIP: You don’t should have an insane funds to shoot nice product pictures — you possibly can actually do all of it at house. Take a look at our weblog put up on creating a house images studio and capturing merchandise at house.
Social Media Content material Thought #9: Behind-The-Scenes Content material
Your social media channels are the proper place to put up movies or pictures that exhibit the internal workings of your organization.
From time to time, give followers a sneak peek into your model’s each day processes.
It’s all the time fascinating to see how merchandise get packaged for transport or how occasions are ready.
Take a cue from Peak Design:
Social Media Content material Thought #10: Rejoice Holidays
From #NationalDanceDay to #InternationalCoffeeDay, there are many holidays which might be excellent for filling out your calendar whenever you’re needing new content material!
Enjoyable holidays are nice for sharing related, well timed content material that pertains to your model, your product/service, and your trade.
The tv present ‘Parks & Recreation’, for instance, typically share related & enjoyable content material on essential “social media” dates, like Nationwide Waffle Day.
There are loads of enjoyable holidays shared on social media all 12 months lengthy and now, we’re making it simpler so that you can plan your Instagram content material forward of time with our free social media holidays calendar for 2020!
Social Media Content material Thought #11: Create Your Personal Sport or Problem
Creating “video games” on social media is a straightforward solution to keep on-trend and to up your engagement with followers.
Take a look at this “Select your Coachella Home” put up from magnificence model alleyoop.
This put up garnered 40 feedback, in comparison with their earlier put up (an everyday picture put up), which solely garnered 2 feedback.
On prime of social media video games, you can even create your personal social media problem.
Challenges present enjoyable for followers, whereas additionally increasing your attain and impressions.
With Instagram Tales’ new problem sticker, challenges sometimes roll out on Instagram Tales, however since tales disappear after 24 hours, why not run an Instagram problem in your feed as effectively.
Study extra about Instagram video games and challenges in this weblog put up.
Social Media Content material Thought #12: Audiograms
This one is for all you YouTubers and podcasters.
With podcasts being extra fashionable than ever, taking bite-sized audio snippets and turning them into lovely audiograms to your social channels is an effective way to degree up your social media content material technique.
There are infinite methods you possibly can create these audiograms. Take a look at our weblog put up with 5 apps that can assist you get began.
We’re large followers of the model that WeTransfer makes use of for his or her #InfluencerPodcast posts on Instagram.
Audiograms can work even should you’re not a podcaster! In case your model has movies on Youtube, you possibly can take audio snippets out of your YouTube movies and do the very same factor!
Social Media Content material Thought #13: Testimonials
Posting testimonials not solely helps to construct the belief of your product/service however additionally they encourage followers to share their very own tales, in hopes of additionally being highlighted!
This can be a nice solution to flip followers into lifelong model ambassadors.
Courting app Bumble creates some good buzz on their social media channels by posting Success Tales from {couples} who met on their app!
Social Media Content material Thought #14: Business Articles
Regardless of the trade you’re in, it’s all the time an ideal concept to put up related articles to maintain your viewers engaged and knowledgeable.
This can be extra related should you handle Fb, Twitter, or LinkedIn channels since you possibly can add hyperlinks to captions on these platforms.
Social Media Content material Thought #15: Influencer Content material
Associate with influencers that mesh effectively together with your model. Influencers are content material creators — working with them helps generate content material for each your channel and their very own.
It’s the proper marriage and Athleta’s partnership with influencer @arielleestoria is an ideal instance.
We advocate partnering with influencers who’ve larger engagement over excessive follower counts. This implies their viewers really cares in regards to the content material they put up, which bodes effectively for you in the long term!
Study extra about working with influencers in our Final Information to Instagram Influencer Advertising.
Social Media Content material Thought #16: Instagram Tales
Instagram Tales permit manufacturers to put up content material that’s extra natural than what’s posted in a model’s Instagram feed. And with over 500 million folks watching Instagram Tales on daily basis, you wish to get them concerned and engaged with your enterprise!
Social media customers count on Instagram Tales to look as pure as potential, but it surely’s nonetheless good to create templates to make use of in your Tales to assist develop a branded search for your organization.
Utilizing Instagram Tales additionally offers you the chance to arrange branded Story Highlights in your profile.
Branded highlights are positioned proper below your bio, so you possibly can completely showcase your most essential content material there, versus it being buried in your feed.
Social Media Content material Thought #17: Inspirational Quotes
Everybody loves a superb inspirational or motivational quote. Regardless of your trade, there are nice quotes that align together with your area of interest.
Get inventive with the way you create these graphics, and be certain they slot in with the remainder of your content material!
Right here’s an ideal instance from Refinery 29. You possibly can see how they create trendy social media graphics to spotlight an inspirational quote:
Discover ways to use quotes to spice up your engagement on Instagram right here, and on Pinterest right here!
Social Media Content material Thought #18: Consumer Suggestions
Have interaction together with your viewers and ask them for his or her opinions!
Open-ended questions (questions that may’t be answered with a easy “sure” or “no”) is not going to solely permit for extra engagement out of your viewers however will let you higher perceive your viewers.
You possibly can make the most of Instagram Tales stickers just like the Ballot and Query stickers, to garner that invaluable buyer suggestions!
Bumble makes use of its Instagram tales to ask questions of their followers. They then acquire the solutions and remodel that knowledge into content material for his or her feeds. Sensible, proper?!
Social Media Content material Thought #19: Go Dwell
Whether or not it’s a Fb or Instagram Dwell, going stay in your social media channels offers your viewers an opportunity to interact and join with you.
Partaking and connecting are each essential for leveling up your social media sport.
In an Instagram Dwell, you are able to do a Q&A together with your followers, announce a brand new product, conduct an interview with a superfan or influencer, and a lot extra.
In current weeks, MTV has been utilizing Instagram Dwell to do #AloneTogether jam classes with prime musical artists like Kyle and Tate McRae. A cool factor about Instagram Dwell is that you could save the Lives as IGTV movies to allow them to stay on ceaselessly.
Social Media Content material Thought #20: Twitter Chats
Hosting Twitter chats let you have in-depth conversations together with your followers relating to any matter related to your trade. These chats are an effective way to extend your viewers engagement numbers on the platform.
Tweets obtained throughout Twitter chats can then be became branded content material items sooner or later.
to get prompt responses to your queries.#WorkFromHome #remotework pic.twitter.com/Hv3Qbfk9wa
Social Media Content material Thought #21: Host A Digital Occasion
Internet hosting a digital occasion might not have been in your 2020 bingo card, however many manufacturers are driving the digital wave. Internet hosting webinars, concert events, and extra – all through social media.
Take Nicely+Good’s ‘TALKS at house’ collection for instance. With this digital collection, they’re partnering with a panel of specialists to debate how the house turned our number-one wellness hotspot in 2020.
Talking of digital occasions, our very personal LaterCon might be hosted just about on Sept 23!
Able to develop your account, acquire a loyal following, and construct your enterprise on-line? Watch the complete LaterCon replay right here.
Social Media Content material Thought #22: Spotify Playlists
Everybody loves a superb playlist! Creating a Spotify channel and making branded playlists permits your model persona to shine.
Is your organization extra Tom Petty and Amy Winehouse like Starbucks, or is it extra Dua Lipa and Disclosure like H&M?
Remind your viewers there are folks behind their favourite model’s social media channel.
Use your Instagram Tales to drive your viewers to your Spotify playlists.
Magnificence firm Glossier has over 30 playlists and 20,000 followers on Spotify!
Social Media Content material Thought #23: Repurposed Content material
Use social analytics, such as you’ll discover in our Instagram Insights characteristic, to establish your top-performing posts. From there, discover methods to repurpose that content material with up to date copy or graphics.
You possibly can repurpose YouTube movies for IGTV (and vice versa). And you may repurpose TikTok content material for Instagram Reels. You too can undergo your web site’s weblog and switch your outdated content material into new Instagram captions.
The probabilities are infinite you probably have evergreen materials!
Social Media Content material Thought #24: Get Artistic With Emojis & GIFS
Utilizing emojis on the finish of a sentence is Degree 1 creativity. Utilizing emojis to develop meme-level copy construction in your captions, as Cracker Barrel Cheeses does, is Degree 100!
seat cushion
in your cheese
house workplace slices
desk chair
🤝
THICKNESS MATTERS— CrackerBarrelCheese (@CBCheeses) July 9, 2020
Talking of GIFs, have you ever ever considered creating your personal customized model GIF stickers for Instagram Tales? This Later weblog will get you began, and also you’ll be making branded stickers very quickly!
Social Media Content material Thought #25: Create a New Content material Sequence
An effective way to make sure you have new content material to put up on a periodic foundation is to develop a brand new content material collection. This could come into life in lots of types: weblog articles, IGTV movies, podcasts, Instagram Lives, and many others.
Take Mailchimp’s #ByTheBooks for instance. Mailchimp has developed a digital literary pageant the place they use varied content material codecs to place a highlight on wonderful authors on a steady foundation!
One other instance is Goal’s new Actual Speak collection on Instagram, the place they’ve a few of their Black-owned model founders do Instagram takeovers to debate sizzling matters!
And there you’ve it – 25 social media content material concepts that can assist you degree up your technique! Put these concepts to work and let that inventive block be a factor of the previous!
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