2020 — the place do we start?
Whereas it’s been a difficult yr, social media performed an integral function in serving to companies make connections, construct on-line communities, attain new prospects, and drive gross sales.
As you start planning your social media technique for 2021, we’re highlighting each cool new Later function we launched in 2020.
From first remark scheduling for Instagram to click on monitoring for Pinterest, our instruments will enable you to prepare for 2021 and past.
Seize a espresso and settle in — it’s a BIG one!
New Later Options in 2020
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Later’s Most-Beloved Releases of 2020
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New Instruments For Managing Social On-The-Go
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Extra Methods to Nerd Out On The Numbers
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The Different Modifications We Made Alongside the Means
Later’s Most-Beloved Releases of 2020
Let’s kick issues off with the headliners! We launched 3 large new options in 2020 designed that will help you create a profitable social media technique and develop what you are promoting on-line.
Including related hashtags to your Instagram posts is an effective way to spice up engagement and get your content material in entrance of the suitable viewers.
However a hashtag-heavy caption can look distracting (and even worse, spammy ????).
With Later’s Instagram First Remark function, you possibly can mechanically schedule the primary remark to your Instagram posts. And one of the best half? It’s accessible on all paid plans!
Add as much as 30 hashtags to your first remark, and it’ll put up concurrently your content material — simply be sure that your Instagram put up is about to Auto Publish.
TIP: Save time by planning your first remark when you’re scheduling your put up — and guarantee most engagement in your content material, whereas letting your caption do the speaking.
“Including a primary remark barely provides a step to my course of but it surely’s so invaluable. It helps enhance the appear and feel of my posts and will increase attain on the identical time.” — Chloe Pederson @ranchandcoast
#2: TikTok – Our Early Entry Scheduler is Right here!
TikTok’s recognition grew in 2020 — and it isn’t only for teenagers. TikTok presents a severe alternative for companies wanting to succeed in new audiences and enhance model consciousness.
And that’s precisely why we launched TikTok Scheduling in Early Entry mode this yr.
Out there on our new Later Progress and Superior accounts, TikTok Scheduling helps you visually plan out and schedule your TikTok posts, and create a constant posting schedule.
You’ll not solely save time and streamline your course of — you’ll additionally get a chicken’s eye view of how your content material seems throughout all of your social channels.
Schedule your TikTok movies upfront and we’ll ship a push notification to your telephone when it’s time to share, so that you’ll by no means miss a put up!
And relating to Later’s plans for TikTok, that is just the start. Maintain your eyes peeled for 2021 ????.
“It’s handy to trace my scheduling throughout all platforms, and ensure I’m constant in all places. I additionally like with the ability to use the identical piece of media for a number of platforms.” — Alison @oneandonlypaper
New Instruments For Managing Social On-The-Go
Social media doesn’t cease whenever you’re away out of your laptop. That’s why we’ve constructed 4 new instruments to make it simpler to plan, schedule, and handle your social media on-the-go.
And it doesn’t cease there. We’re investing much more within the Later cellular app in 2021 — watch this house!
#3: Bulk Schedule in Seconds From Your Cellphone
Plan out a number of Instagram posts out of your telephone in a matter of clicks with Cellular Fast Schedule.
Out there on our iOS and Android cellular apps, Cellular Fast Schedule lets you choose recurring weekly time slots so you possibly can bulk schedule your posts with ease.
When you visually plan your feed with the Visible Instagram Planner, posting instances will mechanically replace to the Fast Schedule slots you’ve chosen.
After you’ve completed rearranging posts and are completely happy along with your feed’s look, hop into every put up so as to add your caption, hashtags, and extra.
Sticking to common posting slots is an effective way to develop a constant schedule and construct an engaged Instagram following.
And excellent news — your Fast Schedule time slots work on each the Later internet and cellular apps, so you possibly can schedule on the pc or on-the-go!
#4: Get Set-Up From Your Cellular – Auto Publish for Instagram
A small, however helpful replace: now you can allow Auto Publish for Instagram out of your telephone!
Handle your whole Later set-up course of from the cellular app, while not having to open your laptop computer.
Out there for Instagram Enterprise Profiles, Auto Publish is a game-changer for anybody posting to Instagram. Save time by scheduling your content material upfront so your posts publish on the instances you select — no push notifications required!
And when you allow Auto Publish, you’ll get entry to different nifty Later instruments like account tagging and Instagram First Remark scheduling.
#5: View Your Weekly Posting Schedule on Cellular
Calendar view is now accessible on the Later iOS cellular app (and coming quickly to Android)! Get a transparent overview of your upcoming posts and drag and drop in a snap to replace your posting instances.
Select a weekly or day by day view of your schedule and effortlessly toggle between social profiles to see your content material throughout a number of platforms.
In Calendar View, customers on paid plans can view one yr forward and again, whereas free customers can see two weeks forward and again.
#6: Replace Linkin.bio Hyperlinks in Printed Posts On-The-Go
The Instagram bio hyperlink is efficacious actual property for driving your viewers to content material exterior of Instagram — and utilizing Linkin.bio is an effective way to profit from it.
However what when you neglect so as to add a Linkin.bio to a put up or spot a typo in a hyperlink? ????♀️ Don’t fear! Now you can replace your Linkin.bio hyperlinks in Instagram posts printed through Later — all from the iOS and Android cellular app.
Shortly replace your Linkin.bio hyperlinks with out having to race to your laptop — and be sure you’re driving your viewers to the suitable place.
Extra Methods To Nerd Out On The Numbers
The numbers are key if you wish to see what’s working (and what’s not) on social media. This yr, we added new instruments that will help you collect much more insights in your efficiency.
Take the guesswork out of your technique with dependable, correct reporting — all inside Later.
#7: Observe Pinterest Clicks and Visitors
Whether or not you’re seeking to drive new prospects or extra folks to your content material, Pinterest is a stellar software for growing gross sales and visitors.
Is Pinterest a part of your social media technique for 2021? Then this function is for you. Pinterest Click on Monitoring permits you to shorten your Pinterest URLs and observe each click on.
From detailed put up efficiency information to monitoring clicks instantly out of your Pins, see what content material is the simplest on Pinterest.
#8: Get Deeper Insights Into Instagram Tales
There’s no query about it — being lively and constant on Instagram Tales is important if you wish to construct an engaged viewers on Instagram.
This yr, we’ve added extra superior metrics to Later so you possibly can observe your efficiency, see what’s working, and create a profitable technique for Instagram Tales.
Our new metrics embody faucets again, faucets ahead, and story exit information, so you possibly can transcend view counts and uncover how your followers are interacting along with your Instagram Tales.
The Different Modifications We Made Alongside the Means
Final however not least, we made a number of additional adjustments right here and there to make Later even higher this yr. ✨
#9: Creator Profiles Can Entry Extra Later Options
Influencer advertising and marketing spend continues to develop quickly — so it got here as no shock when Instagram rolled out new Creator Profiles.
Due to this, we’ve given Creators entry to a number of options that had been beforehand solely accessible to Enterprise Profiles. Instagram Creator Profiles can now use our Finest Time to Put up, Conversations, Later Analytics, and Accumulate options.
Acquired a Creator Profile or enthusiastic about making the change? These extra options are designed that will help you enhance engagement in your posts, collect user-generated content material quick, reply to feedback, and observe your Instagram efficiency.
#10: Crop and Trim Video Posts For A number of Platforms
Begin optimizing your movies for a number of platforms by cropping and trimming your content material to the proper size for every channel ????.
In 2019, we launched trim and crop instruments for Instagram — and now we’ve thrown TikTok, Fb, Twitter, and Instagram Tales into the combo (plus movies in Instagram multi-photo posts!).
No must manually crop your movies — merely choose the channel dimension possibility in Later and we’ll deal with it.
And relating to video size, we’ve bought you coated. You too can trim to the right size for every platform in simply a few faucets.
#11: Discover and Save Posts You’re Talked about In (Even within the Feedback!)
Generally the smallest change could make the most important influence. Now you can accumulate content material from posts you’re talked about in — even within the feedback part!
We’ve expanded our Mentions function to incorporate remark mentions, too.
View all of the posts you’re talked about in and add them straight to your Media Library — and don’t fear, we’ll embody the unique account deal with and caption too, so it’s simple to provide correct credit score to the creator.
The Mentions function is offered now on our new Progress and Superior plans.
And that’s a wrap!
Thanks for doing 2020 with us. It hasn’t been simple, however we’re so grateful you joined us for the journey.
We will’t wait to carry you new Later options in 2021 and proceed serving to you construct a killer social media technique. Cheers to the brand new yr!