10 Widespread Influencer Advertising and marketing Myths
As a result of influencer advertising and marketing continues to be a comparatively new stream of promoting, it nonetheless requires buy-in from senior leaders who might not perceive the way it might help attain general objectives.
So, listed below are the most typical myths about working with influencers, debunked
Delusion #1: Influencer Advertising and marketing Is Costly
The highest cause manufacturers hesitate to work with influencers? Price.
However with strategic objectives and a agency price range, it’s doable to get desired outcomes — with out breaking the financial institution.
For instance, working with Micro and Nano influencers (creators with lower than 100K followers) will be cheaper than partnering with Mega and Macro influencers (creators with 1M+ followers).
That stated, there’s no one-size-fits-all pricing for influencers.
Earlier than you’re employed with influencers, use your price range as a baseline for what number of you possibly can work with (and for a way lengthy).
Need assistance setting a price range on your social media campaigns? Take a look at Later’s free Social Media Price range Template.