2. Cease the approval nightmare
You already know what kills Black Friday campaigns? It is not unhealthy inventive. It is not weak affords.
It is ready.
Ready for suggestions. Ready for approvals. Ready for somebody to reply to that Slack message you despatched six hours in the past about whether or not the low cost code is appropriate.
Whenever you’re working time-sensitive promotions, each hour of delay is misplaced income. A flash sale that goes dwell three hours late? That is not fashionably late… that is cash left on the desk.
Later’s Approval Workflow ends the approval chaos. The whole lot occurs in a single place: suggestions, revisions, sign-offs. No extra looking by e-mail chains to seek out out who mentioned what. No extra “I assumed Sarah authorised this” confusion.
You may see precisely the place each piece of content material lives within the pipeline, whether or not it’s hanging out as a draft, ready for evaluation, or totally authorised and able to make its debut. Your crew can drop feedback, ask for tweaks, and lock in closing approval with out forcing anybody to enroll in Later simply to say sure.
Translation: your marketing campaign retains shifting on the velocity of Black Friday, not the velocity of committee evaluation.
Do that now: Earlier than your marketing campaign launches, set exhausting deadlines. “All Black Friday content material have to be authorised by November twentieth at 5 PM.” Assign a selected approver to every asset. No ambiguity = no bottlenecks.
