How to Audit Your Social Media in 30 Minutes
The 30-minute audit (step-by-step)
Okay, this is tips on how to truly do that with out shedding your thoughts.
Step 1: Pull your analytics knowledge (5 minutes)
As an alternative of logging into each platform individually, pull every little thing into one view.
Should you’re utilizing Later, you open Customized Analytics and increase, all of your accounts, all of your knowledge, one dashboard. Instagram, TikTok, Fb, LinkedIn, Pinterest. The whole lot.
What to search for:
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Prime 10 posts by engagement – These are your winners. You are making extra of this content material.
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Your worst performers – Sure, you must see these. If a content material kind constantly flops, cease making it.
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Platform comparability – Which channel is definitely working? Possibly you are placing all this effort into TikTok when Instagram is doing 3x higher.
If pulling this knowledge takes greater than 5 minutes, you are utilizing the flawed software. (Attempt Later’s Analytics free)
Step 2: Spot the patterns (10 minutes)
Okay, now you might have the information. Time to determine what it is telling you.
Type your high posts by engagement charge. Not simply likes, take a look at saves, shares, feedback. These let you know what folks truly discovered helpful sufficient to return again to or present their mates.
Ask your self:
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What format killed it? (Carousels? Reels? Static posts?)
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What subjects acquired probably the most love?
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Did posting time truly matter, or is that simply one thing folks say?
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Which account wants CPR?
This is the factor folks miss: Do not simply have fun your winners. Have a look at your flops too.
Should you posted 10 inspirational quote graphics and so they all tanked, STOP MAKING INSPIRATIONAL QUOTE GRAPHICS. I do not care in the event you noticed another person do it. It isn’t working for you.
Professional tip: Take note of saves and shares, not simply likes. Somebody double-tapping is sweet. Somebody saving your put up to reference later? That is the content material you need to make extra of.
Step 3: Test what’s trending (5 minutes)
That is the place most individuals drop the ball.
They take a look at what labored final 12 months and simply…try this once more. However traits transfer quick. What crushed it in Q3 2025 could be lifeless by Q1 2026.
Later’s Future Insights exhibits you what is about to explode in your area of interest earlier than everybody else jumps on it.
You are not simply seeing what’s scorching proper now. You are seeing what’s ABOUT to be scorching. That is the distinction between being early to a development (you get the attain) and being late (you are simply including to the noise).
What to search for:
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Hashtags which might be gaining traction in your business
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Subjects individuals are beginning to discuss extra
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Content material gaps your rivals have not stuffed but
That is your unfair benefit, see what’s coming subsequent
Step 4: Map your Q1 content material (10 minutes)
Alright. You understand what labored. You understand what’s trending. Now plan.
This is the simplest method to do that:
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Take your high 5 performing put up ideas from 2025
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Repurpose them throughout your accounts (similar concept, totally different angles)
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Schedule them throughout your finest posting instances
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Layer in 2-3 trending subjects from Future Insights
Your 2025 winners aren’t retired. They’re your 2026 beginning lineup.
Later’s multi-account calendar exhibits you every little thing in a single place. You may repurpose content material throughout accounts with out manually copying and pasting. Take your top-performing put up from Instagram, tweak it for TikTok’s viewers, schedule it. Performed in 2 minutes.
