One View for All Your Influencer Marketing Data

A single supply of fact throughout the complete funnel

Later 360 eliminates the handbook work of reconciling experiences by robotically populating knowledge as campaigns run. The system unifies natural, paid, and commerce knowledge throughout all influencer activations, making a shared supply of fact that each group can belief.

This is the way it works in apply: As influencer content material goes dwell, Later 360 captures natural efficiency metrics together with likes, feedback, shares, saves, views, and impressions. When that content material will get amplified via paid social, the platform tracks paid-specific metrics like CPM, CPE, paid views, paid engagements, and whole paid spend. When creators drive visitors via Mavely by Later affiliate hyperlinks, the system tracks clicks, GMV, and conversions by creator, marketing campaign, and visitors supply. All of this knowledge flows into Later 360 robotically, with no handbook knowledge entry or CSV uploads required.

Advertising and marketing leaders can filter and section throughout any dimension: view efficiency by particular person marketing campaign, evaluate outcomes throughout platforms, analyze effectiveness by creator tier, observe GMV by product class, or see how completely different retailer channels carry out. The platform connects seamlessly with present advertising and marketing analytics, integrating Later Affect and Mavely by Later commerce knowledge with out handbook knowledge stitching. This implies groups spend much less time constructing experiences and extra time performing on insights that drive efficiency.

For groups presenting to the C-suite, collaborating with regional stakeholders, or optimizing campaigns with company companions, Later 360 delivers insights in codecs that make sense for every viewers. Arrange automated reporting cadences, create customized views for various stakeholders, and guarantee everyone seems to be trying on the identical trusted knowledge.