Influencer Benchmarks: Creator Tendencies
We analyzed Nano, Micro, Mid, and Macro creator personas — listed here are some noteworthy stats:
#1: Following ≠ Engagement
FYI: Nano and Micro influencers (these with as much as 100K followers) garner the most affordable engagement in comparison with their Mid and Macro friends.
Why? Sponsored content material from Nano and Micro creators feels much less like an “advert” and extra like a suggestion from a buddy.
#2: Much less Partnerships for Macro Influencers?
We’ve got much less information for Macro influencers, pointing to the pattern that when an influencer hits Macro-status, they’re extra more likely to launch their very own companies, be extra strategic (and picky) with partnerships, and include a heftier price ticket.
Take this as one other signal to work with Nano and Micro creators!
#3: Truthful Pay Is Key
In April 2024, we surveyed 369 US-based creators and located that 74% stated truthful pay was a high precedence when working with manufacturers.
Whereas there’s at the moment no common fee for sponsored posts, the CPA (value per activations) included in our report ought to be used as a baseline when negotiating!