3 of the Greatest Meals & Beverage Influencer Advertising Campaigns
Listed here are three meals and beverage influencer advertising and marketing campaigns value taking notes from in 2024:
#1: Bibigo’s IGC Marketing campaign
Bibigo, the model behind the TikTok-famous Korean-style dumplings, partnered with a number of Macro influencers to drive model affinity.
Utilizing Later’s influencer advertising and marketing options to construct and execute the marketing campaign, it generated 29.9M impressions and 1.6M whole engagements.
The takeaway?
Work with creators who’ve an engaged group and a real ardour for storytelling by meals.
#2: Clif Bar & Co.’s Affiliate Advertising Program
Clif Bar & Co. merchandise are a go-to for outside fanatics of all types.
However a big, various viewers like this will make it tough to search out influencers who create content material that resonates.
The model’s profitable thought?
Tapping into Later’s influencer advertising and marketing instruments to establish and leverage top-performing creators in line with their viewers personas (hey, model new online marketing program).
#3: Coca Cola’s Meals-focused Marketing campaign
In 2023, Coke set out a purpose to place the favored comfortable drink because the primary meal companion.
And so, the worldwide marketing campaign “Recipe for Magic” was born.
Not solely did they enlist celebrities and Macro influencers for conventional media placements, however they labored with over 700 Micro influencers to create their very own content material surrounding togetherness and meals.
What makes it a standout?
Using native influencers with robust group ties, and giving them the liberty to interpret the inventive temporary as they noticed match.
Whether or not you are seeking to drive gross sales or construct hype for an upcoming product launch, an influencer advertising and marketing marketing campaign may also help you obtain (and exceed) your objectives.
And with the best technique (and these examples top-of-mind), you will be outfitted to crush your meals influencer advertising and marketing campaigns once more, and once more.
Schedule a name with Later Affect to start out optimizing your meals and beverage influencer advertising and marketing technique in the present day.