What Is a UGC Creator?
Traditionally, UGC (user-generated content material) has been outlined as content material created organically by a model’s followers or customers — that’s then shared by the model by itself accounts:
Manufacturers love UGC and for good purpose — a 2021 research revealed that 80% of respondents mentioned UGC extremely impacts their buying selections.
That is the place the brand new “UGC creators” are available in.
A UGC creator is a content material creator who particularly creates content material that seems like UGC — however it’s been paid for.
“Not like influencers who must develop their group earlier than they begin working with manufacturers, UGC creators don’t want tons of followers nor are they obligated to point out their face.
They simply need to create content material that may be shared on the model’s account,” says Later’s Social Content material Lead, Lindsay Ashcraft.
“But it surely’s not technically natural — which is what UGC is. UGC has labored so effectively as a result of it’s content material created by actual followers of a model. A UGC creator is basically simply one other time period for freelance content material creation,” provides Christine Colling, Later’s Social Media Supervisor.
Right here at Later, our content material advertising workforce defines UGC creators as:
Freelance content material creators who concentrate on creating UGC-inspired content material for manufacturers — whether or not it’s images or movies.
The truth is, we’ve paid creators — like Kayed Mohamed-Mason — to create content material particularly for our social media accounts that resemble UGC: