How to Build a Social Workflow That Runs Without You
Schedule smarter (and sooner) Timing nonetheless issues — even in the course of the holidays. With Good Scheduling and Fast Schedule, you’ll be able to lock in your content material calendar forward of time and let Later do the remainder. Right here’s how: In your calendar, you will discover highlighted timeslots for Instagram and TikTok […]
The Science Behind Best Time to Post (and How We’re Making It Smarter)
Ever puzzled why one submit will get tons of engagement whereas one other barely will get a like?Spoiler: it’s not simply the content material — it’s the timing. Your viewers’s consideration follows a rhythm. Whenever you submit in sync with it, engagement takes off.That’s the place Later’s Finest Time to Publish is available in: a […]
Why Social Media Managers Deserve Smarter Tools This Black Friday
2. Cease the approval nightmare You already know what kills Black Friday campaigns? It is not unhealthy inventive. It is not weak affords. It is ready. Ready for suggestions. Ready for approvals. Ready for somebody to reply to that Slack message you despatched six hours in the past about whether or not the low cost […]
What October’s Sales Taught Us About Holiday Creator Marketing
Three issues to do heading into this month With Black Friday 4 weeks away, here’s what advertising leaders ought to prioritize now moderately than ready till mid-November. 1. Lock creator partnerships this week The maths on creator availability is simple. Our survey confirmed that 41% of creators favor 1-2 months lead time for partnerships, and […]
Introducing Later EdgeAI: Influence Powered by Intelligence
Constructed on a decade of influencer intelligence, not borrowed from generic fashions AI is barely nearly as good as the information it is educated on, and this elementary fact separates our AI-native engine from each different answer out there. The information benefit Our AI system is constructed on 10+ years of proprietary first-party knowledge: 16 […]
How Later’s AI-Powered Tech Stack Enables Smarter, More Human Influencer Campaigns
Inside Later’s AI-powered influencer advertising and marketing tech stack Every layer of our system of AI-powered capabilities serves a definite goal, however all of them feed into the identical objective: giving our providers group the intelligence they should construct fully-managed campaigns that shield model fairness whereas driving measurable enterprise outcomes for enterprise manufacturers. Our AI-powered […]
5X More Brands Hiring Virtual Influencers
The construct/purchase/accomplice determination framework Here is the right way to consider whether or not to accomplice with present digital influencers, construct your individual digital spokesperson, or mix each approaches. When to accomplice with present digital influencers Partnerships work greatest for manufacturers within the exploration section that wish to show the worth of digital influencers earlier […]
What 100+ Creators Said About Using AI in Brand Collaborations
What this implies to your creator partnerships 77% of manufacturers utilizing AI of their influencer advertising campaigns report higher outcomes, with 37% saying outcomes are “a lot better.” This enchancment comes from working with creators who’ve already woven AI into how they work. The creators most snug utilizing these instruments are the identical ones turning […]
Why 77% of Brands Report Better Results
How manufacturers can seize AI’s efficiency benefits Understanding that AI delivers outcomes is one factor. Really integrating it into your influencer advertising workflows in a means that captures worth is one other. Right here’s how one can begin remodeling your processes at present: 1. Begin along with your greatest ache factors The manufacturers seeing essentially […]
Ultimate Guide for Companies to Grow in 2025
LinkedIn advertising greatest practices To maximise your LinkedIn presence, comply with a highway map of tried-and-true strategies. Listed here are seven greatest practices to focus your LinkedIn advertising technique. 1. Use related hashtags Hashtags are phrases or unspaced phrases that start with a # image. They’re used on social media to make it simpler for […]