Why brands are planning big while creators still aren’t
When a major cultural moment is on the calendar, the brands that plan early win. Right now there is a clear gap: many brands are already building campaigns around the next big event, while a lot of creators are still waiting to see what happens. That gap is an opportunity, and the brands that move […]
How to Manage Multiple Social Media Accounts
Running several accounts can quickly become overwhelming, but a few good systems make it manageable. Here is how to stay on top of multiple profiles without burning out. Use one dashboard A scheduling tool lets you plan, publish and monitor every account from a single place instead of jumping between apps. Batch your content Create […]
A marketer’s guide to Cannes Lions 2026
The three conversations worth tracking this year Every year, a handful of themes emerge at Cannes Lions that end up shaping strategy across the industry for the next 12 months. This year, three topics in particular are worth marketers’ close attention. 1. Creator autonomy: are brands actually letting go? The most pressing question in creator […]
How 5 CPG brands turned influencer investment into measurable results
Building awareness and brand affinity at scale Awareness is where most CPG influencer programs start. Here are two brands that built it at scale, and did it with clear strategic intent. How Eggland’s Best built an evergreen content engine that compounds over time Brand awareness is the biggest challenge for most CPG brands. For Eggland’s […]
5 Signs You’ve Outgrown Basic Social Media Analytics
The free, built-in analytics are a great place to start, but at some point they stop keeping up with your business. Here are five signs it is time to level up your reporting. 1. You cannot connect social to revenue If you can see likes but not the leads or sales they drive, you are […]
Top takeaways from the strategists behind Teremana and Alo Yoga
Apply a brand values filter to every creator you consider Both Matt and Robyn emphasised that creator selection, at its best, goes beyond demographic data and engagement rates. Robyn uses what she calls the “four pillars of influencers” as her filter: is this creator driving brand heat, building community, driving revenue, and getting your message […]
The $38 Billion Opportunity Brands Are Missing
What successful Mother’s Day creator campaigns look like These creator campaigns show what happens when brands treat the holiday as a strategic priority rather than a scheduling afterthought. Walmart+ “Moms Answer Moms” Walmart+ launched its “Moms Answer Moms” campaign on TikTok and Instagram in April 2024, turning Mother’s Day messaging into a live, interactive experience. […]
Why brands need to treat creators like the true entrepreneurs they are
What the performance data says about creative latitude There’s a strong business case for giving creators more room to work, and the data behind it is consistent enough to be worth taking seriously. According to a recent TikTok report, creator-led content drives a 70% higher click-through rate and 159% higher engagement than non-creator ads at […]
The Best Social Media Schedulers, and How to Pick One
A good scheduler lets you plan a week or month of content in one sitting, so you are not glued to your phone every day. Here are some of the best options and how to choose the right one for your business. Later Visual-first planning built for Instagram, with a drag-and-drop calendar to preview your […]
Social Media Analytics Explained: Metrics, Tools and Strategy
Social media analytics turn likes and views into decisions. Once you know which numbers matter, you can stop guessing and start doing more of what works. Here is a plain-English guide. The metrics that matter Reach and impressions show how many people saw you; engagement (likes, comments, shares, saves) shows how much they cared; and […]