5 Takeaways From Social Media Week 2024
Right here’s a round-up of the largest themes, takeaways, and ideas we realized within the Huge Apple:
#1: Discuss Like A Human
A typical speaking level? Easy: “Discuss like a human.”
Whereas it isn’t revelatory, it’s an essential reminder, particularly with the rise of AI-driven instruments.
And in terms of influencer advertising, customers wish to hear from actual individuals; it must really feel genuine.
One platform that’s leaning into storytelling (and content material creators) is LinkedIn.
In a session with DeAndre Brown, Melanie English, and Tameka Bazile, they explored the way it’s greater than a job web site: “Calling LinkedIn a job web site is like calling Amazon a bookstore. Individuals wish to study and be impressed.”
Learn extra about LinkedInfluencers right here: LinkedIn Influencers: Who They Are & How one can Grow to be One
#2: Customers Need (Protected) Communities & Connection
In 2024, manufacturers and creators ought to take into account placing extra emphasis on community-building — past conventional social media platforms.
In lots of periods and workshops, audio system mentioned constructing communities the place members can extra simply discuss to one another: utilizing channels like Slack, Substack, and Discord.
And in a dialog with Alphonzo Terrel, the co-founder and CEO of Spill, he shared that the subsequent wave of social platforms will prioritize person security by doubling down on stopping hate speech and misinformation.
#3: Social Media Supervisor Roles Are Evolving
Social media managers = future CMOs? Doubtlessly.
In a full of life dialogue with Peyton Dix, Rachel Karten, and Jayde Powell, they explored how the function has advanced.
Between the three, they’ve every labored as consultants, strategists, content material creators, and social media managers for varied manufacturers.
One massive takeaway? They suppose social media managers are lastly turning into extra revered for his or her work:
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There at the moment are extra alternatives to develop of their careers.
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In-house content material creator roles are being created for particular platforms. Say goodbye to sporting the entire hats; and hi there to extra outlined roles. (Sidebar: salaries nonetheless have a strategy to go).
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They’ll additionally create their very own positions, or department off on their very own — whether or not it’s freelancing or constructing a enterprise.
Dream massive.
#4: Experiment, Hear, & Be taught
Duolingo’s World Head of Social Media, Katherine Chan, spoke in regards to the significance of utilizing social listening to tell your technique — acknowledging their SuperBowl spot was impressed by UGC tweets.
However you also needs to take heed to suggestions, particularly when navigating a disaster.
The model found themselves in hot water after commenting on a video of Amber Heard’s testimonial, and have been referred to as out for making mild of a delicate subject.
Whereas the remark was deleted and an apology made, Duolingo additionally labored with a marketing consultant to find out requirements of observe for his or her social accounts.
Our crew created a free information about disaster administration: How one can Handle a Social Media Disaster
#5: Creators Are The Way forward for Media
Joe Gagliese, co-founder and co-CEO of Viral Nation believes “everybody will develop into an influencer and creator.”
Nicely, all you do want is a cellphone — simply take a look at viral sensation Reesa Teesa, whose 50-part story took TikTok by storm earlier this yr.
But it surely’s greater than that. As Joe defined in his session: Social media’s remodeling each side of the shopper journey.
We’re wanting up product suggestions on social, and turning to YouTube as an alternative of CNN.
So there you’ve gotten it: a few of the largest takeaways we realized at Social Media Week.
See you subsequent yr!
P.S. Megan Thee Stallion’s favourite platform is Pinterest.
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