How Influencers Can Successfully Pitch to Brands

Methods to Pitch to Manufacturers: The Components of a Nice Pitch E mail

Whereas a pitch e-mail ought to solely be 2-3 paragraphs lengthy, there are a couple of necessary parts you shouldn’t miss.

Listed here are 5 issues to incorporate in your pitch to manufacturers: 

1. Craft the Good Topic Line

2. Introduce Your self

3. Spotlight What You Love In regards to the Model/Product

4. Create and Connect a Media Equipment

5. Share Your Charges and a Name-to-action (CTA)

#1: Craft the Good Topic Line

The inbox of the particular person receiving your pitch will possible be flooded with inside firm memos, venture briefs, and different pitches. 

So, if you’d like your e-mail to face out, your topic line is vital. 

Be sure it’s brief, succinct, and direct. In different phrases: preserve it easy. 

For instance, a regular topic line format may appear like:

[Brand Name] X [Creator Name] — [Detail About Pitch or Content Style] 

In apply, it’d appear like:

Later X Lizzo — IG Reel Partnership

It’s also possible to embody a small greeting or emoji within the topic line to seize their consideration. 

#2: Introduce Your self

For those who’re on the lookout for a long-term partnership, it is necessary to construct a real basis, and your pitch e-mail is the primary manner to take action. 

The particular person receiving your e-mail doesn’t must know your entire life story, but it surely’s necessary to color an image of who you might be and why you’re introducing your self. 

Attempt swapping out the everyday blanket assertion, “Our manufacturers align and I believe this partnership could be a terrific match,” for a couple of of your core values and the way they complement the model. 

TIP: Now’s a good time to hyperlink your high social media accounts!  

#3: Spotlight What You Love In regards to the Model/Product

Manufacturers are inclined to gravitate in direction of creators who’ve beforehand used (and beloved) their product.

Plus, working with a model you truly take pleasure in will make it simpler to create content material and communicate to your group about it.

When brainstorming what to focus on in your pitch e-mail, use these prompts to get began:

• Do their values and mission align with yours?

• Has the model performed something particular that resonated with you?

• What’s your favourite manner to make use of the product and why do you like it?

• What’s one factor you didn’t know concerning the product till you used it?

• Have you ever already created user-generated content material concerning the model? 

• Have you ever observed previous collaborations with different creators that prompted you to achieve out? 

TIP: Focus in your shared values and why you’d be the right match. 

#4: Create and Connect a Media Equipment

For those who’re pitching to manufacturers, having a media package is without doubt one of the greatest methods to focus on your work and what you may supply.

Consider it as your corporation card, CV, and portfolio of labor multi function doc.

It’s necessary to incorporate: 

• Your bio and make contact with info

• An outline and/or snapshot of your social stats (trace: Later’s verified analytics report will assist with this) 

• Your group’s demographics — together with the place your followers are situated, their gender, age, language, and so forth.

• A breakdown of your weblog or web site stats (in case you have one)

• Earlier partnerships and testimonials  

• Examples of the way you’ve constructed model consciousness, pushed conversion, or visitors in earlier partnerships 

• Your charges (it’s useful to even have a separate price card that you may ship to manufacturers who inquire particularly about your charges) 

Keep in mind to create your media package as a PDF (simpler for manufacturers to share internally), and ensure it’s fantastically designed and aligned together with your social media aesthetic. 

#5: Share Your Charges and a Name-to-action (CTA)

You need to spherical out your pitch with a high-level overview of your charges, a call-to-action (CTA) to evaluate your media package, and an invite to proceed the dialog. 

Whereas your charges can even be included in your media package, together with them straight within the e-mail will make it simpler for the model to shortly gauge whether or not they have sufficient funds for a partnership with you. 

New to setting your personal charges? 

Sadly, because the influencer advertising trade remains to be pretty new, there’s no common one-size-fits-all pricing rule.

That mentioned, traditionally, many digital entrepreneurs have adhered to the one cent per follower (or $100 per 10K followers) rule as a place to begin. 

Nevertheless lately, Later’s influencer advertising group has observed that improve to about $300-$500 per 10K followers. 

Our suggestion? Use these numbers as a baseline.

TIP: Referring to assets like Clara for Creators and FYPM is usually a huge assist for setting charges. 

So there you might have it! Every part you might want to efficiently pitch to manufacturers, together with find out how to craft the right e-mail.

When crafted with care and intention, you may stand out from the gang and begin to construct a long-term partnership. Good luck and completely happy pitching.

Prepared to search out manufacturers to associate with? With Later’s influencer program, you will get found by manufacturers and entry social media advertising instruments too. Be taught extra.