How typically must you put up to Instagram each week?
It’s a query that elicits quite a bit of opinions from social media managers, creators, and solopreneurs alike.
So, as a number one social media administration platform, we took issues (AKA knowledge!) into our personal arms and analyzed over 19M Instagram feed posts and 32K Instagram Tales to find out the common posting cadence.
Right here’s what we discovered.
Does Posting Frequency on Instagram Actually Matter?
Brief reply: sure.
Whereas “consistency” is the buzzword du jour, being constant on Instagram is a good way to develop on the app.
“The extra constant you might be, the extra your group will get to know you — which in flip builds belief and offers them a motive to have interaction along with your content material,” says Later’s Social Media Supervisor, Christine Colling.
That stated, it must be manageable.
“Set your individual tempo and create an inexpensive content material calendar — it would not need to imply posting each single day,” provides Christine.
We stated it as soon as, and we’ll say it once more – repurpose 👏 your 👏 content material.
— Later (@latermedia) August 9, 2023
Our recommendation? Whereas posting constantly issues, it is extra essential to:
FYI: Later’s Instagram scheduling device is trusted by over 7M creators, manufacturers, and entrepreneurs. Plan, preview, and publish your posts upfront — create an account, at the moment.
How Typically Ought to You Submit Instagram Feed Posts in 2024?
After analyzing over 19M Instagram feed posts (photos, carousels, movies, and Reels) from January 1, 2023 to October 1, 2023, we discovered that customers with:
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Nano accounts (0-10K followers) put up a median of two feed posts per week
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Micro accounts (10K-100K followers) put up a median of three feed posts per week
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Mid accounts (100K-500K followers) put up a median of 5 feed posts per week
As for Later’s social workforce? With over 520K Instagram followers, we put up a median of 12 feed posts every week.
Take into account that we have now a workforce of three, together with help from our artistic workforce to design belongings (together with templates).
Knowledge Evaluation — Key Takeaways:
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As accounts acquire followers, they start to put up extra — possible as a result of:
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Fairly than posting a number of occasions a day, there’s been a shift in direction of “high quality over amount” — possible as a result of conversations round social media burnout
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Take these numbers with a grain of salt — posting frequency can change relying on seasonality (aka posting extra in spring), a marketing campaign or launch, and after analyzing content material efficiency
How Typically Ought to You Submit Instagram Tales in 2024?
After analyzing over 32K Instagram Tales from January 1, 2023 to October 1, 2023, we discovered that customers with:
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Nano accounts (0-10K followers) put up a median of three Instagram Tales per week
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Micro accounts (10K-100K followers) put up a median of 4 Instagram Tales per week
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Mid accounts (100K-500K followers) put up a median of 15 Instagram Tales per week
Knowledge Evaluation — Key Takeaways:
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Accounts put up extra Story than feed content material — a trend acknowledged by Instagram’s CEO, which has led to the app rolling out new options like Shut Mates for feed posts
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There is not a lot distinction between Nano and Micro posting cadence — pointing to a possible “sluggish and regular” strategy as they get into the behavior of posting constantly
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As soon as an account passes 100K followers, there is a drastic enhance in Instagram Story content material. We hypothesize this occurs for a number of causes:
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Doubling-down on community-building
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Extra efforts to drive clicks by way of the hyperlink sticker
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Extra assets and bandwidth
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By the way in which, with Later’s social media administration instruments, you may plan, schedule, and analyze your Instagram Tales. Create an account at the moment.
So, How Typically Ought to You Actually Submit a Week on Instagram in 2024?
If you happen to’re beginning a brand new account, posting a number of feed posts and Tales every week is at all times a good suggestion.
And as you get extra followers, think about growing your posting cadence (and assets!) to maintain your group engaged.
However most significantly, strive to not get too caught up within the numbers — creating high quality content material trumps amount.
As an alternative, use this knowledge as a place to begin to collect insights and experiment with your individual account to search out what works finest.
ICYMI: With Later’s Instagram scheduling instruments, you may schedule all of your Instagram content material upfront — howdy, timesaver!
*Examine based mostly on evaluation of 19M+ Instagram feed posts (photos, movies, carousels, Reels) and 32K Instagram Tales revealed by way of Later between January 1, 2023 – October 1, 2023. Knowledge by Wissam Ghoudi.