In 2019, feed posts have been the cool youngsters on the block.
However now, it’s all about Instagram Reels.
In actual fact, the typical engagement charge for feed posts (excluding Reels and IGTV) has decreased by 44% since 2019.
Based mostly on a Later examine of 81M Instagram posts, the typical engagement charge for feed posts in 2019 was 5.16%.
By the tip of 2021, this quantity decreased to 2.88%.
And the downward development is constant for conventional feed posts (pictures, carousels, and movies) too:
Conventional video feed posts noticed the best decline year-over-year on common, whereas carousel posts persistently carried out the very best when it comes to engagement.
PSA: Later is a social media scheduler trusted by 4M+ manufacturers and creators. Now you can plan, schedule, and robotically publish Instagram Reels with Later. Join at this time:
Why Have Instagram Feed Posts Seen a Decline in Efficiency?
In a nutshell: The introduction of Instagram Reels in August 2020.
It’s no secret that Reels are a precedence for the app, and as such, different submit varieties have taken a again seat.
For individuals who have pivoted to Reels, engagement charges have remained constant — or, even higher, seen constructive progress.
At Later, for instance, we’ve seen a 500%+ improve in our engagement charge since embracing Reels as a part of our Instagram technique.
In 2019, Later’s common engagement charge was 1.28%. Now, in 2022, it’s 9.09%.
After all Later’s Instagram technique contains extra than simply Reels, however they’ve clearly been an enormous catalyst for attain and engagement.
What Does This Imply for Your Instagram Technique in 2022?
The numbers do not lie. If you wish to see a spike in engagement on Instagram in 2022, it is time to get onboard with Reels.
Whereas common feed posts nonetheless have their place on Instagram, Reels are the primary tactic for reaching new audiences.
The excellent news is there are tons of the way to get inventive with Reels — and also you don’t should be a video-editing wiz or a dancing professional.
They are often so simple as utilizing Reels Templates to layer a number of static pictures or clips to a beat, or including a motivational quote to some atmospheric b-roll.
All you want is a few inventive inspiration and a wholesome dose of trial and error.
If you wish to sustain with trending audio, bookmark this weblog submit: The Prime Instagram Reels Developments to Attempt This Week — up to date weekly! 📌
The Takeaway
In case your engagement charges have taken a tumble over the previous couple of years, keep in mind, you are in good firm. Many accounts have skilled the identical dip.
The excellent news? There are nonetheless loads of methods to pivot your technique and see outcomes.
In actual fact, some manufacturers and creators are seeing increased attain and engagement charges than ever earlier than.
Instagram is not “over,” it is simply altering — and with each change comes a chance. 🎉
ICYMI: Later is a social media scheduler trusted by 4M+ manufacturers and creators. It makes scheduling your Instagram Reels a breeze. Join at this time:
*Later analyzed over 81M Instagram feed posts (excluding Reels and IGTV) collected from January 1, 2019 to February 28, 2022. Engagement charge = likes + feedback / follower rely.