How to Create an Influencer Media Kit (+ Free Downloadable Template!)
If you happen to’re severe about constructing a profession on social media, it’s essential to have an superior influencer media equipment to share with the manufacturers and companies you need to work with!
Why? As a result of it’s one of the best ways to indicate off how severe you might be about your work, your future partnerships, and what you possibly can provide manufacturers on-line.
On this weblog put up, you’ll learn to create your personal influencer media equipment, what you must embrace, and to make it straightforward you possibly can obtain our free influencer media equipment template to get began with!
What’s an Influencer Media Equipment?
Consider your influencer media equipment as your small business card, CV, and portfolio of labor multi function doc.
Whether or not you’re a blogger, vlogger, photographer, or videographer, you need to have a doc that represents all of the work you’ve achieved, your achievements, and the place you’d wish to develop in your influencer profession.
That’s why it’s so necessary that your influencer media equipment represents you and your model.
Whether or not a model approaches you a few particular venture they’d wish to collaborate on, otherwise you’re pitching to companies you wish to work with, having an influencer media equipment will make you stand out on the planet of influencer advertising.
It’s frequent for manufacturers to request a media equipment from an influencer they need to work with, so not having one can really result in you lacking out on partnerships and income.
You don’t want tons of of hundreds of followers to turn out to be an influencer, as collaborations with Micro or Nano influencers are gaining popularity with manufacturers.
So even you probably have a small, however area of interest, engaged viewers, you’ll nonetheless profit from having a media equipment!
P.S. With Later’s social media administration instruments, you possibly can plan, schedule, and analyze your entire social posts — in a single dashboard. Begin your free trial.
Tips on how to Create an Influencer Media Equipment
In the case of creating your influencer media equipment, it’s essential to take into consideration each the knowledge you share and the design aesthetic.
Your media equipment ought to replicate not solely your social development and standing but additionally your private model and elegance.
We’re going to stroll you thru every part of what your influencer media equipment ought to embrace on this weblog put up, utilizing examples from actual media kits and the media equipment template we’ve created.
That can assist you create a beautiful influencer media equipment, you possibly can obtain our free influencer media equipment template for Adobe Photoshop under:
You’ll discover that the whole lot within the template is totally customizable — so you possibly can embrace your personal photos, your fonts, and even a branded colour palette. With some fast design adjustments, you can also make the template absolutely signify you and your model!
What to incorporate in your Influencer Media Equipment
#1: Your Bio
Similar to your Instagram bio, your influencer media equipment bio is extraordinarily necessary!
It’s the very first thing a model or enterprise goes to learn once they open your media equipment, so that you need to be sure that it absolutely represents you and your model.
You need to convey your private tone and elegance in your bio copy, and showcase your persona, pursuits, and keenness tasks.
It’s a tremendous steadiness between a optimistic introduction and a enterprise pitch, so it’s price spending the effort and time to draft and edit your bio till you’re 100% proud of it!
Check out how on-line educator, journey blogger, and influencer Christina Galbato manages to simply introduce herself, her model, and enterprise targets in a few sentences!
@christinagalbato
Don’t overlook to incorporate a headshot or a photograph of you so whoever is studying your influencer media equipment can put a face to your identify!
We’ve additionally included a devoted house on your contact particulars in our influencer media equipment template — you’d be stunned how many individuals overlook to incorporate their e-mail and social handles on their media equipment!
#2: Your Social Stats
Whereas the worth of an influencer partnership isn’t based mostly on simply stats, it can be crucial that you just actually share your present social media followers and figures.
Manufacturers and companies are more likely to understand an sincere portrayal of your social stats. Plus, with instruments like Fohr Card and SocialBlade, it takes a model simply seconds to seek out out in the event you’re fudging your stats.
And it’s not all about having an enormous follower depend both — if a model is super-niche, they might be in search of influencers that replicate their model mission or match their key enterprise places. Don’t be afraid to indicate off your viewers that you just’ve labored so laborious to achieve and construct an sincere relationship with.
Whereas there’s no laborious and quick rule on what stats to incorporate in your influencer media equipment, it’s a good suggestion to incorporate your followers and engagement charge on Instagram, and for any of your different social platforms like Pinterest, Twitter, Fb, and YouTube, you possibly can embrace your followers, group members, or subscribers.
@abeautifulmess
You’ll additionally need to spotlight the analytics on your finest performing social platform, resembling Instagram, Youtube, or each!
Whereas follower depend is necessary, manufacturers are extra eager about your Instagram engagement charge.
Why? As a result of when a model invests in influencer advertising, they need to be sure that your viewers is lively, engaged, and prone to reply positively with what you’ll be posting about on their behalf.
So in the event you haven’t already, work out your common put up engagement charge and share it in your influencer media template.
Engagement charge is the proportion of followers or viewers that interact along with your posts. Usually, if you wish to calculate your common engagement charge for Instagram, you’d divide the variety of likes and feedback by your follower depend, which provides you with a share.
If you happen to’re on a paid plan with Later, you possibly can minimize out quite a lot of your calculation time! Your Instagram engagement charge is robotically calculated for you! No math wanted, and you’ll simply see which of your posts are performing the most effective in your feed and how much content material resonates along with your viewers the most effective
#3: Viewers Demographics
It’s tremendous necessary to incorporate details about your viewers demographics; that is how manufacturers will decide in case your followers are the kind of clients they need to be reaching.
When a model is trying to companion with an influencer, they’ll need to perceive as a lot as they’ll about your area of interest or target market. They’ll have a look at issues like geographic distribution (the place your followers are situated), age breakdown (how previous they’re), gender, language, approximate earnings, and extra.
Needless to say the aim isn’t to match a model’s target market 100% — however moderately to seek out that intersection the place your two audiences overlap.
See how life-style bloggers A Stunning Mess showcase their web site readership and demographics of their media equipment:
@abeautifulmess
Don’t overlook to incorporate your demographics each on your weblog and your Instagram profile as they might be barely completely different, or your Instagram following could be extra area of interest than your weblog readers!
Journey bloggers, Charlie and Lauren at Wanderers and Warriors have determined to dedicate separate house for his or her weblog readership and their Instagram follower phase:
We’ve separated the 2 within the Later media equipment template to make it simpler for manufacturers to understand your completely different audiences.
#4: Your Weblog or Web site
As weblog posts are likely to have an extended lifespan than an Instagram put up (because of being searchable on Google with good website positioning!) a model may need to create content material or collaborate on a venture that’s showcased in your web site as properly.
For that cause, we’ve devoted two pages within the Later influencer media equipment template to your web site and to your lead social profile!
Don’t fear in the event you don’t have a weblog, you possibly can delete this web page out of your template. However in the event you do, it’s time to try your stats and document them in your media equipment.
Beginning along with your readership, you will discover your web page views and distinctive customer numbers out of your Google Analytics, or you should use a useful WordPress plugin like JetPack to document your guests every day.
You need to use this WordPress information to Google Analytics in the event you’d wish to be taught extra about monitoring your stats on your weblog!
Additionally, take into consideration together with your finest performing weblog posts or content material that basically resonated properly along with your viewers. It will assist manufacturers simply perceive what you and your readership is eager about, and the place your abilities and creativity lies.
#5: Earlier Partnerships and Testimonials
If you happen to’re an extended established influencer, it most likely isn’t your first time collaborating with manufacturers on social media or for particular tasks.
So you probably have earlier partnership expertise be sure that to share it in your influencer media equipment!
Sharing previous collaborations provides your potential sponsors a way of what’s necessary to you, your model of collaboration, and naturally, your professionalism.
If you happen to can, embrace the outcomes of your marketing campaign, resembling engagement charge, hyperlink clicks, and even gadgets offered.
What higher technique to showcase your strengthens than to share a testimonial from somebody who has labored with you — it’s an actual perception into your work ethic and the way critically you’re taking your influencer profession.
Don’t have any testimonials readily available? Why not e-mail a couple of manufacturers you’ve partnered with up to now and ask if they’d be prepared to present a reference and be cited in your media equipment?
You too can embrace testimonials out of your followers, identical to private stylist and style influencer Lauren Messiah does!
@laurenmessiah
You don’t want tons of testimonials to make an influence. In reality, in our Later influencer media equipment template, we’ve positioned only one stand out testimonial alongside your earlier model partnerships. It’s a transparent, easy, and efficient technique to present who you’ve labored with and the way you’ve labored with them.
Trying to be taught extra about what manufacturers search for in an influencer once they think about a partnership? Check out our free Influencer Advertising and marketing Information to seek out out what manufacturers and companies can be looking out for of their subsequent collaboration venture.
Tips on how to Design an Influencer Media Equipment: Step-by-Step Information
Now that we’ve coated what data you must embrace in your influencer media equipment, it’s time to speak about designing your media equipment!
In the case of design, it’s necessary that your influencer media equipment seems to be and appears like an extension of your weblog or Instagram aesthetic.
Take into consideration sustaining the identical model, tone, fonts, colour palette and be sure to solely share the perfect images and imagery.
You have got quite a lot of data to share, so attempt to make your media equipment as clear and straightforward to learn as attainable — even when which means including one other web page to your design!
In the end, it’s simpler to digest 4-5 properly laid-out pages, than 1 super-cramped web page that’s overloaded with data!
That can assist you get began with designing your first influencer media equipment, listed here are some recommendations on methods to do it:
Step #1: Create an Influencer Media Equipment in Canva
We’re huge followers of Canva right here at Later! From graphics, weblog put up photos, Instagram Tales, and far more, Canva is a extremely intuitive device for graphic design newbies.
In the case of making a media equipment, you can begin a brand new venture from scratch with Canva and use their numerous instruments and options like photos, shapes, graphic components, fonts, and colour palettes to design pages that signify you and your model.
Or you possibly can select from a number of the many media equipment templates that Canva’s designers have created to assist get you began.
The one draw back to creating a media equipment from scratch, and even taking part in round and testing out a number of the templates in Canva, is that it may be time-consuming! It may be all too straightforward to spend hours fine-tuning your design when you might be pitching to potential manufacturers!
If you happen to’re in search of a easy and super-quick template to get your media equipment created in document time, check out our free template!
Step #2: Use Later’s Free Influencer Media Equipment Template
Created by our beautiful in-house designer Chin Tan, we saved our influencer media equipment design easy, fashionable, and super-easy to customise!
All it’s essential to do is obtain the recordsdata (you should use the sign-up field under!) and have Adobe Photoshop put in in your desktop. Don’t fear in the event you don’t have a Photoshop subscription, you will get a 7-day free trial right here.
If you obtain your template recordsdata in your inbox, you’ll even have step-by-step directions on methods to replace and customise your template to match your aesthetic and elegance.
Listed here are some issues to bear in mind whereas customizing your template:
Use Branded Fonts
If you happen to use particular fonts on your social media or your weblog, and so they’re put in in your laptop computer, you should use them within the Photoshop template. In search of some font inspo? Take a look at the free to make use of Google Fonts!
To put in the template font to your desktop, merely open the font offered and click on “Set up Font.”
Pictures & Photographs
Your photos make a extremely huge influence, so it’s necessary to solely use your finest images on your media equipment — no pixelated cellular photographs right here, please! Take a look at how properly style influencer and stylist Asiyami Gold makes use of her images to indicate off her personal private model and elegance!
@asiyami_gold
We’ve offered picture packing containers to go well with panorama, portrait, and even sq. images, so you may have each alternative to indicate off your finest photographs!
To vary the pictures in your template, merely drag and drop one in every of your personal picture recordsdata out of your desktop to exchange it.
Content material
Hold content material brief, candy and to the purpose. Keep in mind your media equipment will inform a narrative about you and your model, so there’s no want to write down a novel! Let your photos, stats, and most succinct paragraphs do the speaking for you.
Coloration Palette
Don’t overlook you possibly can change up the colours within the template to match your personal model model.
Simply double-click the layer to alter the colour. Observe: The colour is about at 20% opacity.
When you’re pleased along with your up to date design, all it’s important to do is export it as a PDF so it’s straightforward to share through e-mail, or you possibly can embed it into your web site!
To avoid wasting your template as a PDF, it’s essential to export it to your desktop. Click on Export > Artboard to PDF.
Step #3: Create an Influencer Media Equipment with Adobe Photoshop or Illustrator
If your method round Photoshop along with your eyes closed or have graphic design expertise, then Adobe’s design instruments are at all times an amazing choice.
After all, creating a brand new design in Adobe Photoshop or Illustrator does require a excessive stage of information to navigate and pull off, however in the event you really feel assured, the outcomes are very skilled and you’ve got free rein on the way you’d like your media equipment to look.
Tips on how to Method Manufacturers with Your Influencer Media Equipment
Congratulations! You’ve created your influencer media equipment and now it’s time to start out reaching out to potential manufacturers and companies you’d wish to companion with.
If you happen to’ve ever sat down at your pc to write down a pitch e-mail, you possibly can perceive how daunting and difficult it’s to get began.
Despite the fact that a pitch ought to solely be 2-3 paragraphs in size, there are a couple of necessary key components you shouldn’t miss!
Right here are some things to bear in mind when pitching to manufacturers:
#1. Be skilled
No matter what your tone of voice is in your weblog, you’re engaged on a enterprise venture collectively. So whilst you don’t should be formal, you do should be skilled.
#2. Analysis your manufacturers
Spend a while reviewing what sort of content material they produce on-line, their social media platforms, and is it one thing which you can replicate, or carry a brand new ability set to the group.
Maybe you possibly can provide video content material in the event you see they don’t put up video that usually, or possibly you’ve bought superb product flat lays!
Additionally, take into consideration their earlier model partnerships — who’ve they collaborated with up to now, and was it a profitable marketing campaign? Understanding as a lot concerning the model and their method to collaboration tasks as attainable will enable you to provide you with some artistic concepts.
Check out how Daniel Wellington has a devoted web page to influencers who need to work with their model. If a model outlines necessities or data to submit as a part of their partnership alternatives, be sure to present that data, in addition to your media equipment in your intro e-mail!
#3. Content material concepts
Now that you just’ve achieved your analysis, you must have loads of concepts on how one can creatively collaborate. Take into consideration ways in which serve each your audiences and enterprise targets.
Your artistic concepts ought to serve a objective, and the extra clearly outlined, and artistic your pitches, the extra possible a model will soar on the likelihood to work with you!
#4. Know your price
Lastly, it’s necessary to know what your feeds are for collaboration tasks. When you don’t have to say this in your opening pitch e-mail, having a transparent understanding of what your billing construction and venture charges are will enable you to not solely pitch the right-sized venture but additionally get truthful pay for the work you may be offering.
That can assist you efficiently ship an e-mail pitch to manufacturers, we requested our PR and Influencer Advertising and marketing Supervisor, Chrissy Abram, to share her suggestions that will help you land your dream collaboration! Take a look at her high suggestions on this weblog put up.
Don’t overlook that some manufacturers might method you and ask to see your media equipment, so at all times intention to have an up-to-date file able to share.
And that’s it! You now have the whole lot it’s essential to create a killer Instagram influencer media equipment and begin approaching manufacturers and companies for partnerships.
Influencer advertising exhibits no signal of slowing down, so now that you just’re armed along with your media equipment, you’ll quickly be engaged on alternatives and collaboration tasks for the manufacturers that you just love.
Don’t overlook! Our Later media equipment template is totally free and might be despatched to your inbox in minutes!
