How to Create Social Media Reports in 2025 (+ Free Template)

Maximize Later’s Social Media Reporting Template

Now for the enjoyable half! It’s time to create your social media report. 

To assist, we’re going to stroll you thru the primary sections of our free reporting template. 

Much like PowerPoint, this Google Slide may be edited at your leisure. You’ll be able to duplicate or take away slides, change background colours, use our PNG stickers, and add your information insights. 

When you’re finished, delete the instance report slides, and voila — you’re able to current your findings. 

TIP: To share your report in PDF type, merely save the Google Slide as a PDF as a substitute. 

So what are you ready for? Begin utilizing our Social Media Report Template now!

Step #1: Establish Your Social Media Targets

Your social media objectives will set the stage for what’s included in your month-to-month report. 

The simplest objectives are these which can be SMART:

• Particular: Embody specifics that will help you monitor the success of your content material.

• Measurable: The aim needs to be measured indirectly. That is the place your key metrics come into play.

• Achievable: Is that this aim in scope? Your objectives must be difficult, however nonetheless inside attain.

• Related: Is that this aim working in the direction of attaining your bigger enterprise aims?

• Time-sensitive: What’s the timeline for this aim?

As soon as your objectives, you’ll be able to set clear benchmarks to measure your efficiency towards.

This fashion, in case you’re over or underperforming, you’ll be able to alter your technique as wanted.

Step #2: Select Which Metrics You’ll Report On 

Bear in mind: your month-to-month report is all about sharing a high-level check-in.

So, together with your social media objectives in thoughts, select which metrics you’ll report on for every platform. 

For instance, in case you’re seeking to construct consciousness, your follower progress, attain, and engagement might be essential metrics to trace. 

Nonetheless, in case you’re attempting to drive individuals to your web site, you’re going to focus much more on hyperlink clicks and conversions. 

It will assist you to body and fill out the report — together with whether or not you’re on tempo to hit your month-to-month, quarterly, and yearly objectives. 

Step #3: Embody a Excessive-level Overview of Your Progress

Proper off the bat, you’ll wish to embody a snapshot of your progress with a month-to-month check-in slide: 

This reveals a high-level overview of the way you’re monitoring towards your objectives and may also help inform your technique for the months to observe. 

Likewise, your top-performing posts slide will give extra perception into what content material drove essentially the most classes, bought essentially the most engagement, and reached the most individuals:

Right here, you’ll be able to briefly clarify why every put up carried out so effectively, and name out any tendencies you discover.

For instance, if the identical put up drove essentially the most classes and engagement, then you’ve hit the cash spot.

Step #4: Month-to-month Efficiency Breakdowns & Metrics 

Subsequent, it’s time so as to add your social media analytics to the report. 

Most social platforms have built-in analytics dashboards, however for extra flexibility and peace of thoughts, it is best to preserve monitor of your metrics in a spreadsheet that you simply personal. 

With Later, you’ll be able to export your Instagram analytics out of your dashboard as a CSV file on to your desktop: 

It will make it simpler so that you can see all your information in a spreadsheet format, which you’ll be able to then copy and paste into your report.

For the report template, we’ve separated the efficiency breakdown into three sections:

• Instagram (Natural): Instagram, Instagram Tales, Instagram Reels

• All Different Platforms (Natural): Fb, Pinterest, Twitter, TikTok, YouTube, LinkedIn

• Paid: Instagram, Fb, Pinterest, Twitter, TikTok, LinkedIn, Google 

Separating the info on this approach will assist you to get a transparent image at first look. It additionally permits you to section sure metrics for simpler comparability. 

For instance, Instagram Reels must be analyzed individually from different content material on Instagram (e.g. static feed posts) as a result of the attain potential is a lot greater.

To calculate your month-to-month p.c change, subtract the earlier month from the present month. Then divide the consequence by the earlier month and multiply by 100.

For instance, in case you had 436 Instagram followers in March and 562 followers in April, your equation ought to appear like:

• 526 – 436 = 126

• 126/436 = 0.288

• 0.288 x 100 = 29%

Which means that from March to April your Instagram profile grew by +29%.

Able to level-up your efficiency monitoring? Signal as much as Later and discover your Analytics dashboard at present.