How to Drive Traffic and Sales from TikTok
Trying to drive site visitors from TikTok?
With over 800M month-to-month energetic customers and counting, TikTok may very well be the brand new “route to buy” alternative you’ve been in search of.
Uncover every part it is advisable to learn about model advertising and marketing on TikTok, in addition to our high 5 tricks to drive site visitors and gross sales for your small business:
Why Manufacturers Ought to Drive Site visitors from TikTok
TikTok could also be best-known for teen dance routines and lip-sync movies.
However instances are altering on the platform, and the consumer demographic has undergone a main shift within the final 6 months.
Millennials now make up a higher share of TikTok’s consumer base than ever earlier than. With over 24% of the platform aged between 25-34, TikTok is all of a sudden a way more engaging platform for manufacturers and companies trying to attain prospects with a stronger buying energy.
And whereas TikTok was as soon as dominated by Gen-Zers, the 18-24-year-old consumer bracket fell by over 5%.
Supply: Adweek
It’s additionally plain that TikTok is experiencing an outstanding interval of progress proper now.
With over 87M worldwide downloads in June 2020, TikTok has been essentially the most downloaded non-gaming app for two consecutive months — with a year-on-year enhance of virtually 53%.
TikTok’s quickly rising consumer base has additionally fuelled a diversification of content material on the platform, creating alternatives for manufacturers to get artistic with related content material on the app.
As soon as dominated by viral dance developments, TikTok movies now span nearly each vertical possible. Magnificence tutorials, residence hacks, styling ideas, and health movies at the moment are commonplace, alongside a brand new wave of instructional content material masking present occasions and social points.
Plus, it’s nonetheless comparatively straightforward to go viral as a model on TikTok. TikTok’s distinctive algorithm implies that even accounts with zero followers can get tens of millions of views on a brand new video.
So with all this in thoughts, TikTok presents a giant alternative for manufacturers trying to enhance their consciousness, create revolutionary and interesting content material, and faucet right into a quickly rising viewers.
Able to take your TikTok technique up a notch? Watch our free 30-minute video workshop on easy methods to use TikTok to develop your model:
5 Methods to Drive Site visitors and Gross sales from TikTok
It’s time to begin strategically enthusiastic about utilizing TikTok to market your model, particularly in case your objective is to drive extra site visitors to your web site and make gross sales.
The excellent news is that there are many methods to capitalize on TikTok’s thriving and highly-engaged neighborhood of customers.
In reality, many fast-thinking manufacturers on TikTok are already reaping the rewards, usually with little or no funding.
Able to get began? Listed below are 5 ideas for driving site visitors and gross sales from TikTok:
The way to Drive Site visitors from TikTok #1: Add a Hyperlink in Bio
The hyperlink in your TikTok bio is among the few locations the place you possibly can add a clickable hyperlink on the app, making it an excellent useful useful resource for manufacturers trying to drive site visitors and gross sales.
Nevertheless, solely sure TikTok accounts can capitalize on the TikTok hyperlink in bio by default proper now.
In case you’re one of many fortunate ones, you’ll see a “Web site” discipline after clicking “Edit Profile” in your TikTok profile web page.
Happily, there’s a method to fast-track the system. All it is advisable to do is be a part of the TikTok Testers program. Right here’s easy methods to do it:
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Go to your TikTok Profile.
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Faucet the three dots within the high proper nook.
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Scroll down and choose “Be part of TikTok Testers.”
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Faucet “TestFlight” and obtain it within the App Retailer.
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Faucet “Begin Testing” and obtain the brand new model of TikTok.
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Open up your TikTok profile once more.
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Faucet “Edit Profile.”
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Add your hyperlink within the “Web site” discipline.
NOTE: Some accounts nonetheless could not see the Web site discipline after becoming a member of the TikTok Testers program. This may very well be because of not having sufficient followers or the nation you might be in.
When you’ve acquired your arms on a coveted TikTok hyperlink in bio, you can begin utilizing it to drive site visitors in your model or enterprise!
Uncover the high 8 instruments to optimize your hyperlink in bio and drive extra gross sales on this weblog publish.
**The way to Drive Site visitors from TikTok #2: Join Your Social Profiles
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The quickest and best method to begin driving site visitors out of your TikTok account is by connecting your social media accounts on the app.
You’ll be able to at present add direct hyperlinks to your Instagram and YouTube accounts.
To do that, choose “Edit Profile” out of your TikTok profile web page, after which join your accounts:
As soon as linked, customers will have the ability to faucet the Instagram icon in your profile web page to see a pop up menu that hyperlinks to your social channels:
Including your social media hyperlinks to TikTok is a fast cross-promotion win, particularly for those who’re recurrently utilizing Instagram or YouTube to advertise your services or products.
**The way to Drive Site visitors from TikTok #3: Alter Your Content material Technique
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One of the crucial efficient methods to make use of TikTok for enterprise is by getting artistic along with your video content material technique.
In case you can pair your services or products with an entertaining idea, you could possibly be set for critical success on TikTok.
For instance, Fenty Magnificence makes use of TikTok to share tutorials and ideas that characteristic their merchandise — offering useful inspiration that additionally encourages gross sales.
Whereas HighSnobiety leans into the recognition of AMSR on TikTok to showcase their newest vogue traces.
The model’s hottest video thus far is titled Streetwear ASMR, which captures sneakers stepping on numerous meals, most with a satisfying crunch.
Integrating your merchandise into your content material technique is the best method to drive product consciousness on the video-first platform.
TIP: TikTok captions are much less useful than on different platforms like Instagram and Fb, as they will encroach on the visibility of your video.
You would possibly need to save this house for a brief call-to-action that educates your viewers on easy methods to store.
Able to kickstart your TikTok content material technique? Discover out every part it is advisable to know, together with a step-by-step information on easy methods to create your first TikTok, in our Final Information to TikTok Advertising and marketing!
The way to Drive Site visitors from TikTok #4: Spend money on TikTok Adverts
TikTok Adverts are at present the one means so as to add a clickable button to your movies, making them further useful for companies trying to drive site visitors and gross sales from the app.
You’ll be able to encourage customers to buy now, obtain your app, or go to your web site proper out of your TikTok video.
Plus, TikTok Adverts give your movies a assured attain, which could be considerably hit or miss in relation to your natural video content material.
Levi is only one model that has already seen success driving site visitors with TikTok Adverts.
In response to a latest case examine, their product views greater than doubled for each product proven with TikTok’s new “Store Now” button.
TIP: Use UTM tags to achieve a deeper understanding of what content material converts into gross sales in your TikTok advertisements!
Learn the way to get began along with your first TikTok Advert on this weblog publish: Every thing You Have to Know About TikTok Adverts
The way to Drive Site visitors from TikTok #5: Accomplice with Influencers and Content material Creators
Partnering with influencers and content material creators on TikTok is an effective way to extend model consciousness and drive product gross sales on the platform.
However as with all partnership, it’s necessary to grasp your targets and discover the proper ambassadors that can assist you obtain them.
Contemplate how their viewers aligns along with your audience, and the way real their endorsement of your model can be.
That means, once they create content material about your model on TikTok, chances are high will probably be an genuine (and subsequently more practical) advice.
In case you’re undecided the place to begin with influencer advertising and marketing on the app, excellent news: TikTok’s Creator Market is an official platform for model and creator collaborations.
Supply: TikTok Market
The platform permits manufacturers to search out content material creator companions primarily based on efficiency information — in addition to facilitating introductions and serving to to handle campaigns.
The way to Drive Site visitors from TikTok #6: Go Reside on TikTok!
In case you have over 1K followers on TikTok, you could possibly be tapping into the potential of TikTok LIVE for your small business.
Going stay on TikTok is an effective way to attach along with your viewers in a direct and genuine means, which is large for constructing model affinity and belief on any platform.
Internet hosting a TikTok LIVE may assist enhance your discoverability on TikTok, as “High LIVEs” seem proper on the high of a consumer’s Inbox feed.
To go stay, choose the plus icon and swipe throughout to the LIVE tab. From right here, you possibly can choose a canopy picture and enter a title in your broadcast.
Whereas there’s at present no means so as to add a clickable hyperlink to a TikTok LIVE, it’s nonetheless a useful instrument for driving model consciousness and gross sales, particularly when paired with an efficient content material technique.
Speaking by way of your newest merchandise and easy methods to use them, in addition to sharing your model values, can humanize your model and encourage gross sales.
In abstract, TikTok is stuffed with superior options to assist enhance consciousness, drive site visitors, and encourage gross sales for your small business.
With the proper technique, you’ll be seeing clicks and conversions very quickly!
Plan and schedule your TikTok movies prematurely — proper out of your desktop or telephone! Improve to one among Later’s paid plans to get began.
