How to Get More Followers on Pinterest
There’s by no means been a greater time to get extra followers on Pinterest.
With 367M+ month-to-month lively customers and a ton of recent e-commerce instruments within the combine, Pinterest is quickly turning into the go-to platform for growing model consciousness and product gross sales.
On this weblog publish, we’re overlaying why rising your Pinterest account is a good technique, in addition to our 8 high tricks to ship your follower depend skyrocketing!
Why Develop a Pinterest Following as a Enterprise?
Pinterest may not be the primary platform that springs to thoughts for model advertising, however with a 28% improve in month-to-month lively customers from 2018 to 2019, it’s positively one to observe.
Plus, the Pinterest demographic has a better buying energy than most different social platforms, with 84% of weekly Pinners utilizing the platform to tell their buying choices.
The platform reaches 77% of all ladies 25-54 within the US, and, as the worldwide revenue of girls reaches trillions of {dollars}, ladies are anticipated to manage nearly 75% of discretionary spending by 2028.
So if you wish to faucet right into a group with sturdy buying energy, rising a following on Pinterest is a good place to start out.
Able to level-up your Pinterest advertising technique? Uncover all the very best ideas in our Final Information to Pinterest Advertising!
8 Methods to Get Extra Followers on Pinterest
Constructing a robust and dependable following on any platform is all the time a good suggestion.
However as a search-orientated platform, it may be arduous to construct an engaged following with no sturdy technique on Pinterest.
That will help you get began, we’re sharing our high 8 tricks to get extra followers and strengthen the sense of group round your model:
How one can Get Extra Followers on Pinterest #1: Have a Clear Goal
Step one to rising your following on Pinterest is to ensure your profile clearly displays the worth your small business is offering on the platform.
It needs to be immediately clear what kind of content material your model is providing, and what somebody can achieve by following your account.
A transparent goal makes it a lot simpler for folks to decide to following your account, as they know precisely what they’re signing up for — it’s like a digital model of your store entrance.
Wilde Mae Studio
To make your store entrance as clear and welcoming as attainable, take note of these key areas:
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Profile identify: Add phrases that specify your focal areas
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Profile content material: Your profile is the place your printed content material lives, so make certain to maintain creating authentic Pins to showcase in your profile
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Profile description: Summarize your goal
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Profile header: Choose a picture or video that visually represents your content material themes
It’s equally essential to assist your model’s goal by means of your Pin designs.
Pinterest is a visual-first platform, so designing Pins with easy-to-read textual content overlays is a good concept.
TIP: Quick on time? Use Later’s textual content editor so as to add textual content to your Pins as you schedule them — there are over 10 completely different fonts and a number of formatting choices to select from.
Create a seamless workflow for your small business by enhancing your pictures with Later — out there on all paid plans, beginning at simply $9/month!
How one can Get Extra Followers on Pinterest #2: Optimize for Discovery
The simplest approach to drive extra folks to your Pinterest profile is by optimizing your content material so it surfaces in related search outcomes.
Pinterest is primarily a visible discovery engine, which suggests most individuals use the search toolbar to seek out inspiration on the platform.
So how do you optimize for search on Pinterest?
The trick is so as to add related key phrases, together with related titles and descriptions to your Pins, which might be particular to your small business and merchandise, but in addition aligned with what your audience is looking for.
This can assist your Pins floor for essentially the most related classes!
How one can Discover Key phrases to Increase Your Pinterest Following
What key phrases must you be including to enhance the visibility of your Pinterest profile? When you’re uncertain, yow will discover inspiration through the use of Pinterest’s built-in key phrase analysis software.
By looking for a generic time period within the Pinterest search bar, you will notice a collection of key phrases supplied by Pinterest to make your search extra particular.
These advisable key phrases are ordered by search recognition, so take this into consideration as you intend the key phrases and hashtags in your Pins.
For instance, if you happen to don’t have an enormous variety of followers, it could be value choosing much less common key phrases. The probabilities are, you’ll have much less competitors for these key phrases, which suggests you’ll rank greater within the search outcomes.
Need to take it a step additional? Pinterest Traits reveals a historic view of the highest US, UK, and Canada search phrases and matters throughout the previous 12 months, out there to anybody eager to be taught when folks begin looking for numerous matters and what content material is common on Pinterest.
You may get early entry to Pinterest Traits and skim extra about the way it may help manufacturers fine-tune their content material technique right here.
Though discovering and including key phrases could seem to be further effort, this is among the finest methods to safe extra site visitors and followers in your Pinterest account.
When you’ve nailed down the very best key phrases for your small business, you can begin optimizing key fields for further discoverability on Pinterest:
#1: Make Your Profile Identify Descriptive
You need to inform your viewers about your model as rapidly as attainable, so including a couple of descriptive key phrases to your profile identify is a simple means to do this.
For instance, at Later we’ve entered our profile identify as: Later: #1 Advertising Platform for Instagram.
Later
This immediately explains Later’s worth, whereas additionally offering an additional discoverability enhance as customers looking for “advertising platform for Instagram” will uncover Later’s Pinterest account.
#2: Make Your Pin Titles Related to Your Content material
Bear in mind once we talked about that Pinterest is a visible discovery engine? Properly, that is the place it comes into play!
To assist get extra eyes in your Pins, you need to be as descriptive as attainable within the Pin title and outline copy. Which means ensuring your title and outline are as correct as attainable for the content material you’re sharing.
Patch Crops
Begin by together with a easy, compelling headline as your title (as much as 100 characters) remembering to maintain it related to the Pin picture or video. For instance “Simple No-bake Dinners” is healthier than “Meals.”
TIP: Keep away from utilizing symbols or areas in your title, for instance, a Pin titled “Cookies” is a lot better than a Pin or a board titled C O O Okay I E S.
This can assist your Pins get into your viewers’s search outcomes, improve your attain, and assist develop your group.
Along with having optimized key phrases in your Pin titles, you also needs to embrace them in your Pin descriptions.
Squarespace
In your descriptions, you should use as much as 500 characters, however we advocate prioritizing what’s essential to get throughout within the first 50-60 characters. These are most probably to indicate up in folks’s feeds.
Similar to your Pin title, you need to make certain the Pin description relates intently to the Pin picture or video.
Lastly, description copy is extra essential than simply what customers see — it informs relevancy, and determines the place the content material seems. Ensure you embrace essential key phrases and model names on this subject when relevant.
TIP: Add a call-to-action to your Pin descriptions to encourage folks to comply with your Pinterest profile.
#4: Optimize Your Pinterest Boards
And at last, it’s an incredible concept to additionally optimize the titles and descriptions of your Pinterest boards.
Later
This can bolster the discoverability of the Pins housed inside every board, and also will make your Pinterest profile extra organized in your guests. It’s a win-win!
Uncover the right way to take your Pins to the following degree on this weblog publish and don’t overlook you possibly can plan, schedule, and publish to Pinterest without cost with Later!
How one can Get Extra Followers on Pinterest #3: Add a Model Brand to Your Pins
Pins are designed to be shared far and large, so including a branded component to your designs will make certain they’re all the time selling your small business and driving folks again to your profile.
Later
Utilizing your model emblem, fonts, and colours will maintain your Pins immediately recognizable wherever they’re saved.
That is particularly invaluable when paired with content material that’s extremely shareable.
Be aware of how Complete Meals Market creates instructional, shareworthy Pins with sturdy branding:
Complete Meals Market
The extra folks discover your branding on Pins, the extra probably they’re to take a look at your profile and hit comply with.
How one can Get Extra Followers on Pinterest #4: Share Your Model Story
Being genuine and sharing your model’s story creates a way of group on nearly each social media platform — and Pinterest is not any completely different.
From delving into how your organization was based to introducing completely different crew members, getting private can result in extra engagement, belief, and followers in your model.
An efficient means to do that is by creating Pinterest boards which might be particularly for sharing your model’s story.
For instance, Turmeric Teas has an “About Us” Pinterest board that shares a lot of particulars concerning the model and its mission:
Turmeric Teas
TIP: Give your model story boards an additional visibility enhance by including them to the featured boards in your Pinterest profile!
How one can Get Extra Followers on Pinterest #5: Perceive Your Current Viewers
When you’re critical about rising your following on Pinterest, it’s a good suggestion to grasp who you’re already reaching and what content material resonates with them.
And the easiest way to do that is by leaping into your Pinterest Analytics.
With a Pinterest Enterprise account you may get invaluable viewers insights, ranging out of your complete viewers (all customers who’ve seen or engaged with any of your Pins) to your engaged viewers (all customers who’ve engaged with any of your Pins) from the final 30 days.
Pinterest’s Viewers Insights are superior for displaying the demographics of your viewers, equivalent to age, gender, and placement, however maybe extra notably, additionally they present the preferred classes and pursuits in your viewers.
You need to use this nice perception into what resonates along with your present viewers to tell your future content material technique.
ANALYTICS TIP: On the lookout for extra insights? Observe and measure your Pinterest development during the last 3 months with Later. Simply take a look at your Pinterest Analytics out of your Later app!
How one can Get Extra Followers on Pinterest #6: Experiment with Video Pins
Video Pins can actually stand out from the gang in search outcomes, making them an incredible technique for getting extra engagement, interactions, and followers on Pinterest.
Based on Pinterest, views of natural video Pins are up 240% 12 months over 12 months — and are significantly common for meals, magnificence, DIY, leisure, and residential decor content material!
For instance, this natural Video Pin by Ryderwear seems within the high 10 search outcomes for “health garments”:
Ryderwear
ICYMI: You’ll be able to rapidly and simply schedule video content material on Pinterest with Later!
Merely select a date and time to submit your video content material to Pinterest for assessment (all movies have to be permitted by Pinterest) and your video will go stay in your chosen board as quickly as it’s permitted.
Schedule and auto-publish Video Pins with Later, out there on all paid plans!
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How one can Get Extra Followers on Pinterest #7: Collaborate on Group Boards
Inviting manufacturers or influencers to collaborate on Group boards is one other approach to improve your publicity and develop your following on Pinterest.
Pinterest is a good place to develop a group, so it is smart have a secure house in your influencer group, or peer-group to come back collectively.
Take a look at how Properly+Good and content material creator Cupcakes and Cashmere collaborate on the identical “Magnificence” board, capitalizing on their shared model values and viewers demographic.
Properly+Good and Cupcakes and Cashmere
It is a nice cross-promotion alternative for reaching new and related followers, and is usually a good place to begin for inventive model partnerships too.
How one can Get Extra Followers on Pinterest #8: Spend money on Pinterest Adverts
With the proper technique, Pinterest Adverts could be large in your model’s follower development.
Pinterest Adverts are one of many best methods to get your content material in entrance of the proper viewers, as they’re surfaced in related search outcomes.
You’ll be able to goal Pinterest adverts by viewers demographics and pursuits, in addition to by deciding on related key phrases, making them a versatile and focused software for rising your small business.
By investing in your Pinterest development technique, you possibly can construct an viewers that loves your content material, engages along with your model, and buys your merchandise.
Begin planning, scheduling, and routinely publishing to Pinterest with Later — without cost!
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