TikTok is the place to be on social media.
With a world lively consumer base of 1.5 billion folks in 2024, the platform continues to develop each its consumer base and engagement.
Do you know that customers are spending an common of 58 minutes and 24 seconds on TikTok every day? That is 3 minutes and 36 seconds greater than final 12 months.
However how do you develop your individual, or your model’s, following on TikTok when there’s a lot competitors on the market?
A number of the largest influencers have over 150 million followers (hey @charlidamelio!), however even in the event you aren’t aiming for a follower report, there are some methods you possibly can comply with that work finest for this dynamic platform.
Right here’s how one can make it occur.
Create Excessive-High quality, Participating Content material
On TikTok, content material high quality issues. Right here’s how one can make yours stand out:
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Hook viewers early: TikTok customers resolve within the first few seconds whether or not they wish to preserve watching. Strive beginning with a fascinating visible or query.
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Be genuine: Authenticity resonates on TikTok. Share your real self and distinctive perspective so that you don’t get misplaced in a sea of sameness.
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Strive TikTok’s modifying instruments: TikTok’s in-app modifying instruments, results, and filters will improve your movies and preserve them recent and fascinating.
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Use music and sounds: You’re going to want to find out about fashionable sounds and music. Utilizing them makes your movies extra entertaining and likewise will increase the probability of them being found. We’ve an entire put up about learn how to discover, use & make TikTok Sounds in 2024.
High quality is not simply in regards to the visible and audio attraction; it is also about storytelling. Inform a compelling story, even in brief movies. Whether or not it’s a humorous anecdote, a behind-the-scenes look, or a step-by-step tutorial, good tales preserve viewers hooked and encourage them to comply with for extra.
Reesa Teesa went viral in 2024 for a 55-part collection “Who TF did I marry?” Individuals on the app beloved her partaking storytelling model which made her longer-form story a success, with out doing any TikTok dance or development.
Know Your Viewers
Are you stunned to be taught that greater than half of TikTok customers in 2024 are males (54.3%)? The opposite 45.7% are ladies. In fact, your profile might need a unique gender break up.
As for t the age vary of the worldwide TikTok viewers, the best proportion of customers are aged 18-24 (36.2%), adopted by customers aged 25-34 (33.9%). Solely 6.2% of the consumer base is over the age of 55, however that is the one age vary the place you’ll see extra ladies than males.
The easiest way to find out about your viewers is thru TikTok Analytics so you possibly can delve deeper into your viewers demographics akin to age and gender and market to them successfully.
Tip: The most effective methods to get insights into your viewers is by utilizing Later Social’s Tiktok Scheduler; with up-to-date insights into your viewers, you’ll be capable of alter your scheduled content material as you be taught extra about your viewers.
Join a free account to see the way it works.
Give The Individuals What They Need
If you wish to create content material that folks wish to eat and interact with, you’ll wish to know what will get probably the most views.
In line with Linearity, listed here are the classes that carry out finest on Tiktok:
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Leisure – 535 billion views
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Dance – 181 billion views
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Pranks – 79 billion views
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Health and sports activities – 57 billion views
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House renovations and DIY – 39 billion views
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Magnificence and skincare – 33 billion views
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Style – 27 billion views
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Recipes and cooking – 18 billion views
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Life hacks and recommendation – 13 billion views
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Pets – 10 billion views
Clearly, in the event you’re working an account for a {hardware} enterprise or your area of interest is science-focused content material, you may not create your complete technique round leisure and dance tendencies only for the potential views.
Nonetheless, many manufacturers and companies nonetheless incorporate these enjoyable components into their methods to assist their core content material pillars.
Luxurious vogue model Marc Jacobs has lately discovered success with their Gen Z-centric, unhinged TikTok technique.
TikTok is all about tendencies so it’s a good suggestion to examine the Uncover web page (or our TikTok development put up) frequently to see what’s trending. Then you possibly can take part in these tendencies along with your distinctive twist if it’s proper on your profile.
This retains your content material related but additionally will increase your probabilities of getting featured on the For You web page (FYP). We’ve acquired some extra suggestions like this in our put up about learn how to get extra views on TikTok.
Publish Constantly
Consistency is vital to constructing a following on TikTok.
Common posting alerts to TikTok’s algorithm that you’re an lively consumer. Nonetheless, make sure that the standard of your content material does not endure as a result of frequency. Stability is essential; it’s higher to put up much less steadily with high-quality content material than to put up poor-quality movies only for the sake of posting.
Develop a posting schedule and keep on with it. You should use Later’s TikTok Scheduler to make this simpler, particularly in the event you’re aiming for not less than one put up per day to maintain your viewers engaged and enhance your probabilities of showing on the FYP.
Make an Intentional Hashtag Technique
Hashtags are an important device for discoverability on TikTok. You’ll wish to use a mixture of trending hashtags and niche-specific ones, primarily based on what you’re posting.
Keep in mind that you don’t simply have to make use of hashtags passively. Why not create your individual branded hashtags to encourage user-generated content material? This can assist construct a group round your model and improve your attain as extra customers interact along with your hashtags.
However don’t go overboard, as a result of round 3-5 related hashtags per put up is often sufficient. Use Later Social’s hashtag suggestion device to analysis which hashtags are performing effectively on social media so you possibly can add them to your posts.
Repost Person-Generated Content material
Individuals like to see their content material reposted on social media profiles they love, so capitalizing on user-generated content material (UGC) can assist you get extra TikTok followers.
If you happen to don’t have time to create content material day by day, reposting UGC can assist make your TikTok profile really feel “full” and increase your posting frequency!
ELF’s TikTok, @elfyeah, contains a wholesome combine of name content material and UGC in its model voice.
If customers know there’s an opportunity they could possibly be featured on an account apart from their very own, they’re often excited to create content material and tag the model to have a shot at hundreds of TikTok customers seeing their put up. If you happen to’re a model with a bodily product, reposting UGC might be a good way to get extra followers.
Cross-Platform Win: It’s simple to seek out and repost content material from Instagram to share on TikTok utilizing Later Social’s content material creation instruments; the content material creator’s deal with is robotically added to your caption, so there are by no means any points with giving credit score.
Have interaction With Different TikTok Creators
It’s simple to overlook that TikTok is a social media platform. Anybody who has misplaced a few hours scrolling by means of their feed will know that it’s extremely addictive, however not constructed for conversations like Fb or Instagram is.
The easiest way to interact is thru likes and feedback on different movies. One technique for rising your TikTok account is to easily begin partaking with content material that compliments your model.
Comply with influencers that will be nice companions on your model and interact of their movies or discover different manufacturers in your business that you just’d prefer to assist.
It’s possible you’ll discover that you just’ll get extra followers from merely partaking extra as a result of your feedback are being seen by different customers on different movies, which might in the end make them watch your movies and interact along with your profile!
Join With Your Viewers
At all times make the time to reply to feedback and acknowledge your present followers. This not solely fosters loyalty but additionally boosts your visibility.
The extra related your viewers feels, the extra possible they’re to maintain coming again. The extra engagement your content material receives, the extra possible it’s to be promoted by the algorithm.
Creating engagement doesn’t cease at responding to feedback. Different engagement drivers on TikTok embody:
If you happen to put up the identical content material on TikTok and Instagram, keep in mind to answer to feedback on each platforms posting.
It is perhaps double the job, however partaking along with your viewers in each locations exhibits that you just’re switched on and care in regards to the individuals who take the time to remark.
You may at all times begin a free trial of a device like Later that will help you handle your posts and interactions throughout platforms.
Collaborate With Different Creators & Manufacturers
Collaborations can expose your content material to a brand new viewers. Accomplice with creators who’ve an identical or complementary area of interest. Duets, shoutouts, and joint challenges are enjoyable methods to work collectively and increase your joint attain.
And it helps in the event you aren’t entering into chilly, so make sure that to interact with their content material authentically earlier than reaching out to suggest a collaboration.
These collabs may even result in enterprise success – right here’s how nail model Quickies collabs with creators like Katie Maloney.
Collaborations ought to really feel natural and mutually helpful. When each creators and types profit, collaborations usually tend to succeed and really feel real to each audiences.
Optimize Your TikTok Profile
Your profile itself can be essential to make an incredible first impression. Be certain that it’s inviting and informative by optimizing your:
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Profile Image: Use a transparent, high-quality picture that represents your model or character.
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Bio: Write a catchy bio that tells viewers what they will anticipate out of your content material. Embrace key phrases related to your area of interest.
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Hyperlink: Use the hyperlink in your bio to drive site visitors to different social media platforms or your web site. Want some assist with this? Learn our put up on learn how to add a hyperlink to your TikTok bio to drive site visitors & gross sales.
Along with these fundamentals, replace your profile to replicate present tendencies or any particular campaigns you’re working. A well-optimized profile can convert informal viewers into followers by offering a transparent sense of who you’re and what you supply, a surefire strategy to develop on TikTok.
Develop Sooner with TikTok Adverts
If in case you have the funds, take into account investing in TikTok Adverts.
The platform affords numerous promoting choices, together with in-feed adverts, branded hashtags, and sponsored challenges. Adverts considerably increase your visibility and entice extra followers in the event you goal them successfully.
Investing in adverts can provide your content material the push it wants to realize traction. Experiment with totally different advert codecs and concentrating on choices to see what works finest on your viewers.
Don’t overlook that an essential a part of utilizing adverts is to watch their efficiency and alter your technique as wanted to maximise ROI.
Past rising your following, you may also use adverts to drive gross sales, generate leads, entice new prospects and increase conversions!