The right way to Make Cash on TikTok as a Enterprise

TikTok is changing into an enormous participant for producing leads and driving gross sales – from its potential to achieve 1000’s of individuals to its new e-commerce options. 

Listed here are 3 ways your small business can earn money on TikTok: 

#1: Develop a Content material Technique

There’s no denying the ability of going viral on TikTok – one video alone might result in a whole lot of recent clients. 

However “going viral” isn’t a method, so it’s necessary to create SMART targets earlier than you begin making content material for TikTok. Every aim needs to be: 

• Particular

• Measurable

• Attainable

• Practical 

• Well timed 

Say, for instance, you wish to drive 60 new clients inside 90 days. 

With this in thoughts, you could possibly develop content material that highlights your model’s story, the advantages of utilizing your services or products, behind-the-scenes clips, suggestions or methods you’ve discovered, or tutorials, with a powerful CTA.

You’ll additionally wish to be constant – your posting cadence needs to be real looking to your bandwidth, whether or not it’s two posts a day or 5 posts every week. 

Take Jenna Labiak, founding father of The Silk Labs, who noticed one video result in over 200 clients and attributes her success to “posting persistently and having conversations with my group each day.” 

And whereas not each video she posts results in tens of millions of views, Jenna is ready to present worth to these watching, develop her group, and sure, even make gross sales. 

Keep in mind: Rome wasn’t in-built a day. Reasonably than quick-win “hacks,” attempt to concentrate on nurturing leads with genuine storytelling and movies that’ll entice individuals to maintain coming again for extra. 

One thing else to contemplate? Leaping on TikTok hashtags and trending audio!

The “enterprise examine” development, makes use of an audio created by Reece Bowers, and presently has over 17K movies of companies displaying BTS content material of their model:

In the case of hashtags, they’re a enormous discoverability instrument – making them a “good-to-include” when creating video content material. 

And there are loads to experiment with and use in your TikTok captions, like:

You possibly can even check hashtags which can be extra area of interest and particular to your trade. So long as they’re correct and related to your content material – experiment away! 

Able to level-up your TikTok technique? Plan, schedule, and auto-publish your TikTok movies prematurely with Later. Enroll at this time without spending a dime.

#2: Check TikTok E-Commerce Options 

For the reason that introduction of TikTok Purchasing, TikTok has continued to introduce new methods for manufacturers to promote their merchandise on the app.

In 2020, TikTok introduced a “first-of-its-kind” partnership with e-commerce platform, Shopify. As a part of the partnership, manufacturers can now join their Shopify account and promote merchandise through in-feed video advertisements. 

TikTok has since constructed on this partnership, releasing the flexibility for choose retailers within the US, UK, and Canada to tag merchandise in natural movies, and trialling a devoted procuring tab on Shopify-integrated profiles.

In different phrases, social commerce is about to occur on TikTok in a giant method. 

To get in on the motion, join your Shopify account (you probably have one), tag your merchandise, and begin creating in-feed TikTok Adverts. 

The excellent news? TikTok Adverts don’t have to be tremendous polished.

In contrast to on Instagram, customers aren’t on the lookout for aesthetically-pleasing, completely curated content material – as an alternative your advertisements ought to appear to be an natural TikTok video displaying up in your For You Web page. 

#3: Use Later’s Hyperlink in Bio Characteristic 

When you have a TikTok Enterprise account, you’ll be able to add a hyperlink to your TikTok bio. 

This hyperlink is a big alternative so that you can drive site visitors straight from the app to your web site of selection.

Nonetheless, with solely one hyperlink to make use of, it limits your alternatives to ship potential clients to a number of locations. 

With Later’s Linkin.bio for TikTok, you’ll be able to flip your feed right into a clickable, mobile-optimized touchdown web page – letting you connect a particular hyperlink to every of your scheduled movies. 

This implies you’ll be able to drive clicks to a particular product web page, your newest weblog put up, and even enhance publication signal ups – the chances are infinite. 

Plus, it saves you having to manually swap up the hyperlink in your bio with each new video!

Able to drive extra site visitors out of your TikTok profile? Be part of Later at this time and watch the clicks roll in.