Instagram Merges IGTV and Feed Videos – Here’s What It Means For You
Beginning immediately, IGTV might be no extra.
That’s proper, Instagram is merging IGTV and Feed movies right into a single format: Instagram Video.
Head of Instagram, Adam Mosseri, has been hinting at a extra “simplified video expertise” on the platform for some time.
By merging IGTV with Feed movies, Instagram has a single vacation spot for longer type video content material – offering a clearer distinction between Instagram Reels.
To help this modification, Instagram is introducing a number of new options for Instagram Video:
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A brand new Video tab on Profile
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Trimming
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Capacity to add video captions
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Folks and site tagging
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60 second Feed Previews*
NOTE: Previews might be restricted to fifteen seconds for In-stream Video Adverts.
The brand new Video tab will substitute the previous IGTV tab on consumer’s profiles, with a brand new “play button” icon.
Beginning immediately, we’re combining IGTV and feed movies into one format – Instagram Video.
We’re additionally introducing a brand new Video tab in your profile, the place this mixed video format will stay, to make it simpler for folks to find new video content material. pic.twitter.com/yVZYrgPX3d
— Alexandru Voica (alexvoica.eth) 💀 (@alexvoica) October 5, 2021
IGTV and feed video analytics will now be obtainable below a brand new “Movies” tab in Instagram Insights, quite than in separate shows.
Primarily based on what we all know to this point, it feels like many of the present IGTV options might be repackaged within the new Instagram Video format. It’s nonetheless unconfirmed how IGTV collection content material will take type on the brand new platform, or whether or not the flexibility to obtain and share an Instagram Dwell will nonetheless exist.
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