Constructed on a decade of influencer intelligence, not borrowed from generic fashions
AI is barely nearly as good as the information it is educated on, and this elementary fact separates our AI-native engine from each different answer out there.
The information benefit
Our AI system is constructed on 10+ years of proprietary first-party knowledge: 16 million creator profiles with verified efficiency knowledge, thousands and thousands of scheduled social posts producing 136 billion annual impressions, and over $2 billion in tracked, verified influencer-driven purchases. As a substitute of working off of restricted knowledge units or generic AI fashions, manufacturers can belief that Later EdgeAI is creating prediction accuracy from in depth historic knowledge units.
Moreover, our award-winning companies crew has over a decade of expertise in influencer advertising. This, mixed with our intelligence instruments, allows us to establish what content material really drives conversions in your model, moderately than simply engagement. Our instruments perceive which creator partnerships ship sustainable ROI over time, acknowledge how completely different viewers segments reply to particular creator varieties and content material codecs, and predict what incentive buildings will inspire each efficiency and authenticity.
“Later has helped my firm leap into the influencer house with lightning velocity and effectivity. They’ve helped show the worth of influencers to inside stakeholders and have allowed the social media crew to show ROI in tangible, related methods.”
-Social Media Supervisor, meals and beverage trade
AI-native by design
Relatively than tack AI options onto an present system, as many platforms are doing, Later constructed our native AI-native engine as an intelligence layer purpose-designed for influencer advertising. This structure permits the engine to repeatedly study and enhance, incorporating insights from each marketing campaign to ship more and more exact suggestions over time.
Model-specific intelligence tailor-made to your technique and viewers
Relatively than simply counting on trade benchmarks, Later EdgeAI learns your model’s distinctive context: your viewers preferences and behaviors, your efficiency historical past and what has labored, your positioning relative to opponents, and your particular enterprise targets and aims.
This brand-specific intelligence layer ensures each advice feels tailor-made to your technique moderately than pulled from a generic playbook.
“With Later EdgeAI, your model will get its personal devoted engine that learns out of your targets, previous campaigns, and efficiency outcomes. The suggestions are tailor-made to your technique, your viewers, and your aims. It’s AI that evolves together with your model, delivering sooner outputs, extra brand-aligned creator matching and stronger outcomes.”
– Sean O’Brien, Chief Know-how Officer at Later
