Later Hits $2.4B GMV, $250M in Creator Payouts After Mavely Acquisition

Constructing the infrastructure the creator economic system wants

What units Later aside is the depth of our platform? We have unified influencer advertising, creator commerce, and AI-driven intelligence into one complete system that takes campaigns from discovery by checkout. Manufacturers get entry to workflow instruments, affiliate infrastructure, predictive analytics, and full-service marketing campaign administration. Creators get the know-how, model partnerships, and honest compensation they should construct actual companies.

The Mavely creator neighborhood has grown to greater than 180,000 creators who collectively generated greater than 100% year-over-year GMV progress. These creators characterize a brand new center class within the creator economic system: on a regular basis influencers who constantly earn revenue by performance-driven partnerships and genuine content material tailor-made to loyal, engaged audiences.

“Working with Mavely by Later has utterly reworked how I earn and assist my household,” mentioned creator Taylor Moore. “As a mother of three, the platform has given me actual financial freedom and the flexibility to construct long-term partnerships with manufacturers I really like. It is introduced stability, consistency, and the arrogance to scale my revenue in methods I by no means imagined doable. Earlier than Mavely, I made simply sufficient to assist with diapers and groceries. Now I’m my household’s main revenue.”