#1: Perceive the Project 

When Later first joined TikTok, we shortly realized that the highly-curated world of Instagram wouldn’t translate. 

With fewer filters and extra fast-moving tendencies, we knew we would have liked to publish content material that felt genuine, however TikTok was a model new (and youthful) viewers for us, so determining what to publish took some trial and error. 

Okay, a lot of trial and error. 

To start with, we filmed content material that could possibly be fascinating to a broad viewers of influencers, small enterprise house owners, and social media managers. 

However after taking a look at who was participating with our posts, we shortly realized that social media managers had been our most important viewers — so we niched down. Majorly.

This was a pure match since we may simply relate to their struggles, already had perception into their pursuits, and will present worth by explaining Later’s social media scheduling instruments. 

Understanding precisely who your viewers is — and what content material will resonate — is without doubt one of the largest secrets and techniques for achievement on TikTok.

Get this proper, and also you’ve positively understood the project. 

Do you know: You’ll be able to plan and schedule your whole TikTok content material prematurely with Later. Join at this time, without cost: