We’re excited to announce that Latergramme is shifting into a brand new period, past the ‘gramme. At present we’ve got formally modified our identify from Latergramme to Later. Though we endeared the identify, as did lots of you, the time has come to depart it behind (extra on this beneath). Any longer, our web site will probably be accessible at later.com, and the cellular apps for iOS and Android will probably be named Later. You possibly can obtain the newest replace now, which could have our up to date Later model (and don’t fear, the Latergramme cellular apps will proceed work, in addition to latergram.me).
Why the change?
As lots of you would anticipate, Instagram would favor others to not embody the phrase “gram” of their model identify — however that’s not the one purpose we needed to vary. With Later, we will transcend simply Instagram and develop our imaginative and prescient for visible content material advertising and marketing. That is one thing we’re actually enthusiastic about, and we will’t wait to announce some thrilling product modifications within the coming weeks. As a few of it’s possible you’ll know, Later began at a hackathon with no intention of changing into an organization. It was solely by way of the help and encouragement of the visible inventive group that we have been impressed to maneuver ahead, so we thanks for serving to us begin this journey. With Later, we’re making it less complicated to share your story by way of movies and pictures wherever you need, and we wish you to proceed our story with us.
To Later from Latergramme
Since Later’s inception over 2 years in the past, we’ve got had a tremendous quantity of #LaterLove from our group. We spent a number of time speaking to group members and gathering suggestions about our new identify, so it’s no shock that the Later identify was a suggestion from a kind of members. Naming an organization isn’t straightforward, and there’s a lot we needed to incorporate in our identify (and a lot we didn’t need to depart behind). The simplicity of Latergramme is one thing we’ve strived to include into each our group and product, and one thing we needed to exemplify in our new, less complicated identify. I actually hope that as we transfer ahead into the long run, you’ll be simply as excited as all of us at Later.
The story we envision with Later
Going ‘past the gram’ is one thing we’ve been planning for fairly a while, and we’re excited to start this new chapter as Later. With the success of Instagram, Pinterest, Tumblr, Vine, and Snapchat, entrepreneurs are experiencing an enormous shift out there from conventional, text-based social media to visible social media. We acknowledge that planning complicated, visible feeds and campaigns has a novel set of challenges, and we’re creating an easier option to plan and handle your entire visible content material advertising and marketing. We’re trying ahead to the thrilling new experiences we’ll be releasing within the coming weeks, and we hope to see you Later.
– Matt, Roger, Ian & CindyCo-founders of Later
The modifications try to be conscious of
Latergram.me will probably be redirected to later.com so you possibly can proceed utilizing the identical web-based platform you might be used to, however with a barely refreshed look.
The up to date cellular apps for iOS and Android have a brand new look and app icon, so whenever you obtain cellular app notifications and open the app in your telephone please take note of the brand new design.
Social Media Handles
We’ve up to date the social media handles from @latergramme to @latermedia!