6 Steps to a Profitable TikTok Influencer Advertising and marketing Marketing campaign
Able to kick off your first TikTok influencer advertising marketing campaign? We’ve received you coated, in six easy steps:
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Set Clear Marketing campaign Targets
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Discover & Confirm Potential TikTok Influencer Companions
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Attain Out to TikTok Influencers
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Set a Assertion of Work
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Kick Off Content material Creation
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Measure Outcomes
#1: Set Clear Marketing campaign Targets
Earlier than you launch your first TikTok influencer advertising marketing campaign, it’s important to outline your SMART targets and metrics.
Do you need to enhance visitors to your web site? Elevate model consciousness? How a lot are you prepared to spend to perform these targets?
This may information the kind of TikTok influencers you’re employed with, what deliverables to ask for, and assist drive your technique ahead.
#2: Discover & Confirm Potential TikTok Influencer Companions
There are 5 tiers of influencers you may work with based mostly on their TikTok follower depend:
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Nano: 0K – 10K
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Micro: 10K-100K
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Mid: 100K – 500K
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Macro: 500K – 1M
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Mega Macro: 1M+
Nevertheless, the most effective TikTok influencer advertising companions are those that align together with your audience and model.
You must ideally work with area of interest influencers who’ve excessive engagement charges, put up constantly, and have a definite persona or voice.
Listed below are just a few methods you may discover and confirm TikTok influencers on your subsequent marketing campaign:
#1: Take note of your social media feedback and tags
If somebody is definitely a fan of your model, it should really feel like a pure collaboration once they promote your merchandise to their followers.
#2: Monitor your branded hashtag
Just like feedback and tags, if a TikTok influencer ceaselessly makes use of your branded hashtag, they probably have a real ardour for your enterprise and can be eager to associate on a marketing campaign.
#3: Use an influencer & creator database device
Discovering the precise partnership can really feel like a full-time job with out the precise instruments — however who stated you must do the heavy lifting?
A 3rd-party device like Later’s influencer advertising platform will do the give you the results you want — from discovering TikTok influencers to maximizing your campaigns.
Intrigued? Get began with Later Affect™ at this time!
#3: Attain Out to TikTok Influencers
When you’ve compiled a shortlist of potential influencer companions, it’s time to make the primary transfer.
Your preliminary message to a creator may make or break a possible partnership, so it’s value placing in some additional effort.
If unsure, comply with this information:
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Introduce your self: Be clear with who you’re and your position. Discuss why you suppose they’d be an excellent match for the marketing campaign.
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Define your marketing campaign thought: Allow them to know what you take into consideration for the collaboration.
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Ask for his or her media equipment: Get perception into their viewers demographics, vital numbers, and previous collaborations.
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Element your finances or ask for his or her charges: Remember the fact that charges can fluctuate — so be prepared to barter a charge based mostly in your finances and anticipated deliverables.
TIP: You’ll be able to automate influencer discovery and outreach with Later’s instruments. E book Schedule a name to be taught extra.
#4: Set a Assertion of Work
Congrats, you’ve discovered just a few golden influencers that can assist you make your mark on TikTok.
To make sure campaigns run easily, it’s a good suggestion to draft up a press release of labor for all influencers you’re employed with — regardless of how large or small the partnership.
A press release of labor or “scope of labor” is usually a part of a much bigger contract that features issues like disclosure tips, exclusions, approval processes, and content material possession.
It ought to embrace:
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Marketing campaign targets
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Marketing campaign theme and particulars
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Fee charges, phrases, and timeline
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Detailed content material deliverables
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Approval and submission deadlines
#5: Kick Off Content material Creation
As soon as the finer particulars are settled, it’s time on your influencer associate to get creating.
Our high tip? Put your belief within the inventive’s palms to allow them to work their magic!
Your influencer partnerships on TikTok can (and will) look a lot totally different than they do on different social platforms.
Like influencer advertising knowledgeable Mady Dewey says, genuine, impactful partnerships are solely doable when manufacturers give influencers inventive management:
NOTE: As a model, it’s your accountability to guarantee that you’re FTC compliant. Make certain you and your influencer associate are clear on these tips earlier than the content material goes stay.
#6: Measure Outcomes
It’s vital to trace, monitor, and measure the outcomes of your marketing campaign.
This fashion, you may see how the content material carried out and use it to tell future campaigns — whether or not it’s working with the identical TikTok influencers, discovering new ones, or establishing totally different targets.
PRO TIP: Make word of profitable campaigns to capitalize on long-term partnerships!