35 Black creators on social media worth following
From wellness and fashion to marketing and tech, these 35 Black creators are well worth following, learning from, supporting, and collaborating with. Treat this list as a starting point, not the whole picture.
1. Michell C. Clark
Michell C. Clark is a writer and strategist focused on helping creatives improve themselves and the world around them. With more than 400K followers on Instagram, he pairs inspiring quotes and affirmations with calm visuals and audio — simple, but effective.
2. Tomi Obebe
A full-time content creator and blogger, Tomi Obebe advocates for representation in the influencer marketing industry and wants to encourage women of colour to access the same opportunities she has. From day-in-the-life content to tips on monetising Instagram, she regularly shares how to grow and succeed as a micro creator.
3. Brandon Smithwrick
“Create content that helps solve problems” is one of Brandon Smithwrick’s go-to pieces of advice for creators, marketers, and brands. Formerly Senior Content Strategist at Squarespace and later Head of Content at Songfinch, he uses his platform to share practical marketing insights.
4. Kay Walker
Storyteller and slow-living enthusiast Kay Walker is all about “capturing the beauty in places, spaces, and the moments in between.” Whether she’s using soft neutrals in her feed or opening up about her mental health, she is a go-to for travel inspiration and self-care.
5. Chrissy Rutherford
Chrissy Rutherford is an influential voice in the creator space — through her fashion expertise, her championing of mental-health conversations, and her anti-racism consulting. She has partnered with notable brands and built a full-time creator career.
6. Jam Gamble
Public-speaking coach and media personality Jam Gamble is known for her energetic, welcoming presence. Her commitment to empowering others to own their voice — through her Slay The Mic program — is where she really shines. From showing up on social media to building your brand, Jam has the tips.
Here are more Black creators worth following, learning from, and working with:
- 7. DonYé Taylor — Creator, Ideator, Marketer, and Advisor
- 8. Thaddeus Coates — Illustrator, Animator, and Model
- 9. Mahdi Woodard — Marketing Strategist and Entrepreneurship Coach
- 10. Myla (aka Pradaolic) — Creator, Makeup Artist, and Model
- 11. Amber Burns — Content Creator and Writer
- 12. Joy Ofodu — Creator and Voiceover Artist
- 13. Malcolm Regisford — Content Creator
- 14. Fatou B. Barry — Brand Strategist
- 15. RK Jackson — Creative Director and Social Strategist
- 16. Lowe Saddler — Blogger and Lifestyle Creator
- 17. Damar Little — Photographer and Graphic Designer
- 18. Kelsey-Marie — Creator, Visual Artist, and Writer
- 19. Jayde I. Powell — Marketing Strategist and Content Creator
- 20. Francheska Medina, Dustin Ross, and Assanté Smith — Hosts of The Friend Zone Podcast
- 21. Nana Agyemang — Creator and CEO of EveryStylishGirl
- 22. Erin Ashley Simon — Esports and Gaming Host and Influencer
- 23. Justin Shiels — Creative Director and Illustrator
- 24. Polly Irungu — Founder of Black Women Photographers
- 25. Evelyn Escobar-Thomas — Creator and Founder of Hike Clerb
- 26. Rōze Traore — Chef and Food Influencer
- 27. The Oddity — Digital Creator
- 28. Kim Knight and Shanelle McKenzie — Founders of The Villij
- 29. Alex Wolf — Business and Tech Thought Leader, Investor, and Creator
- 30. Nicholas Bailey — Tech Director, Blogger, and Photographer
- 31. Shannae Ingleton Smith — Fashion Influencer and Agency Owner
- 32. Isis Woods — Business Coach
- 33. Whitney Headen and Tahira White — Founders of 19th Park, Inc.
- 34. Medina Grillo — Interior Design Influencer and Creator
- 35. Jaimmy Koroma — Body Positivity Influencer
Want help building creator partnerships that genuinely move your brand forward? P1 Marketing helps Saint Lucian and Caribbean businesses plan and run influencer and social campaigns that connect with real audiences. Request a quote and let’s talk.