P1 Marketing Academy

Master the art of digital marketing.

Practical, hands-on classes for Caribbean professionals and entrepreneurs who want real digital skills that drive business growth.

What you'll learn

Four pillars of digital marketing mastery.

Each module is built around practical skills you can apply immediately to grow your brand, engage your audience and measure real results.

Foundation module

Digital Marketing Fundamentals

Understand the digital landscape, set measurable goals, and learn how to build strategies that actually convert.

  • Marketing strategy frameworks
  • Audience research & personas
  • Campaign planning & KPIs
  • SEO & paid ads basics
Growth module

Social Media Management

Plan, create, schedule and analyse content that builds engaged communities across every major platform.

  • Platform-specific strategies
  • Content calendars & scheduling
  • Community management
  • Analytics & reporting
Tools module

Digital Marketing Tools

Get hands-on with the industry tools professionals use every day to automate, analyse and optimise their marketing.

  • Canva, CapCut & design tools
  • Meta Business Suite & Ads Manager
  • Google Analytics & Search Console
  • Email & automation platforms
Creative module

Content Creation Tips

Develop your eye for compelling content. From copywriting to video, learn what makes audiences stop scrolling and start engaging.

  • Copywriting that converts
  • Photo & video for social
  • Brand voice & storytelling
  • Content repurposing strategies
Why learn with P1

Real-world experience, not just theory.

Our classes are taught by active practitioners who manage real campaigns for real Caribbean businesses every single day.

100+Students taught
OnlineLive, interactive delivery
100%Practical, hands-on curriculum
Your instructor

Learn from someone who does this every day.

PH
Phil Henderson
Founder & Managing Director, P1 Marketing Solutions

Phil brings over eight years of hands-on digital marketing experience managing campaigns for businesses across Saint Lucia and the wider Caribbean. As both a practitioner and an adjunct digital marketing professor, he bridges the gap between academic theory and real-world execution.

His classes give you the exact skills and tools the P1 team uses daily to deliver measurable results for clients. No fluff, no filler — just practical knowledge you can use immediately.

Get started

Ready to level up your digital marketing skills?

Register your interest and we'll reach out with class schedules, pricing and everything you need to get started.

Digital Marketing
Social Media Management
Digital Marketing Tools
Content Creation Tips

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