Portfolio

Work that moves Caribbean brands.

Most brands don’t need more posts. They need a plan worth following, content worth stopping for, and proof that it’s working. Our work is organised around the three services that deliver that, usually bundled together in a retainer or a campaign.

01

Marketing Campaigns

For when a launch, a rebrand or a national message has to land, all at once and everywhere your audience is.

AIB · Button Up · Insurance & You
View campaigns →
02

Content Creation

For when your feed looks like everyone else’s. Photography, video and reels that feel current, local and unmistakably yours.

Digicel · Orbtronics · Event coverage
View content →
03

Strategy & Analytics

For when you’re posting but can’t tell what’s working. A plan built on your numbers, and reporting that shows where every result came from.

NAGICO · Orbtronics · Massy Supermarket
View strategy →
01 · Marketing Campaigns

One message, landed everywhere.

A rebrand, a relaunch or a national awareness drive has a short window to make an impression. We plan the rollout, build the creative, run paid and organic distribution, and track it all the way through.

AIB 'Who's actually With You?' campaign graphic, created by P1 Marketing
CampaignAnalytics
Agostini Insurance Brokers

The “Who’s With You” campaign

After three decades in Saint Lucia, AIB relaunched with a new identity and a new brand promise: “With You. With Strength.” P1 planned and ran the “Who’s With You” campaign around the relaunch, covering the teaser, the launch, the relaunch event, and an ongoing people-first series of employee spotlights, client appreciation and “Ask AIB Anything”. Paid and organic distribution were tracked and optimised throughout.

2.9xFacebook followers
35%engagement rate
In five months, June to October 2026.
Button Up 'Every Stitch Counts' post, created by P1 Marketing
Always-on campaignContent
Button Up Inc.

Always-on growth for a high-volume print and embroidery house

Button Up brands garments and promotional products in-house in Saint Lucia, at a standard and scale that corporate, government and sporting clients rely on, including the St. Lucia Kings’ CPL kit. P1 runs their social presence and produces content on their production floor. We also automated their inbox so every enquiry moves toward a quote, and we’re developing a web-based product for the business.

100xFacebook reach
68xInstagram engagement
1.7xFacebook followers
In five months, June to October 2026.
National campaignOfficial Digital Media Partner
Insurance Council of Saint Lucia · Insurance & You 2026

Insurance literacy for a whole country

Insurance & You is Saint Lucia’s national insurance literacy campaign, led by the Insurance Council of Saint Lucia and the Financial Services Regulatory Authority under the theme “Using Insurance to Build Economic Resilience.” As Official Digital Media Partner, P1 built and runs the campaign’s official social channels. We also turn its television and radio content into reels and infographics, and connect every touchpoint back to the campaign website.

Launched October 2026. Results will be added after the first full month.
02 · Content Creation

Content that feels current and Caribbean.

Audiences scroll past anything that looks generic. We shoot, edit and publish photography, video and reels built around the moments people here already care about, with one crew from brief to post.

Guests at a Digicel corporate event, photographed by P1 Marketing
ContentRegional
Digicel South West Indies

Caribbean content that moves with the culture

A telecom brand lives or dies by how current it feels. For Digicel’s South West Indies markets, P1 produced trend-led, culture-based content for audiences across several islands: content built around the moments and trends Caribbean audiences are already talking about. Alongside it, we covered Digicel’s corporate events in photo and video, so every occasion became content the brand could use across the region.

Trend and culture-based content across the South West Indies.

Recent frames, real briefs.

Every frame is real client work: corporate events, brand campaigns, portraits and weddings. No stock, no mood boards.

Orbtronics Innovation Gala, photographed by P1 Marketing
Orbtronics Innovation Gala
Carnival brand campaign, photographed by P1 Marketing
Brand campaign
Guest at the Orbtronics Innovation Gala, photographed by P1 Marketing
Event portraits
Wedding at the Pitons, photographed by P1 Marketing
Wedding
Skincare product campaign, photographed by P1 Marketing
Product campaign
Digicel corporate event, photographed by P1 Marketing
Corporate event
St. Lucia Eye Centre campaign, photographed by P1 Marketing
Ad campaign
Massy Foundation launch, photographed by P1 Marketing
Corporate event
Golden hour wedding session, photographed by P1 Marketing
Wedding
03 · Strategy & Analytics

Know what’s working, and why.

Posting without a plan is guesswork. We build each strategy on your own numbers, report on it every month, and use the results to decide what comes next.

NAGICO team portrait, photographed by P1 Marketing
StrategyEducation
NAGICO Insurances

An education-led content strategy

Insurance is a hard subject to make people stop scrolling for. P1 builds NAGICO’s monthly content strategy around education. That means Life and Medical explainers, short-form reels, weekly trivia, hurricane-preparedness content with community giveaways, and their 15-year anniversary celebration. Each month’s calendar is planned from the previous month’s performance.

20xpeople reached
9xcontent interactions
9xnew follows
In 28 days, October 2026, versus the previous 28 days.
PLAN

Strategy built on SOSTAC

Situation, objectives, strategy, tactics, action and control: a clear plan before a single post goes out.

MEASURE

Monthly reporting

Reach, engagement, growth and clicks, tracked across every platform and explained in plain language.

IMPROVE

Decisions from data

Each month’s results shape the next month’s content, budget and timing, so performance compounds.

Retainers & campaigns

The best results come from all three, together.

Most of our clients don’t buy one service. Strategy tells the content what to say, the content gives the campaigns something worth sharing, and the analytics show what to do next. That’s why we usually bundle all three into a monthly retainer or a defined campaign.

Marketing CampaignsContent CreationStrategy & Analytics
The Massy Foundation is live, launch graphic created by P1 Marketing for Massy Stores
Massy Stores logo
Massy Supermarket · Retainer

Five profiles, one plan, every service working together

On retainer, P1 runs strategy, content and reporting across Massy Supermarket’s social profiles, including launching the brand on TikTok and rolling out the launch of the Massy Foundation.

2xvideo views
2xInstagram followers
1.6ximpressions
4,000+TikTok followers in its first two months
In six months, January to July 2026.
What clients say

The people paying us, in their words.

Verified Google reviews from Caribbean clients. We don’t pick the wording.

★★★★★

“They did an amazing job capturing our engagement in St. Lucia. Everything came out beautifully and was delivered on time.”

Verified Google Review
★★★★★

“Very seasoned and experienced. The quality of work is exceptional and the team is professional at every step.”

Verified Google Review
★★★★★

“P1 is the kind of team that actually shows up. Not just for the shoot, but for your brand every single day.”

Verified Google Review
DIGICELMASSY STORESNAGICOAIBBUTTON UPORBTRONICSLEWIS INDUSTRIESHOSPITALITY CUHANG TENRUDEBOY
Ready when you are

Want results like these?

Tell us where your brand is stuck. We’ll show you which mix of campaigns, content and strategy will move it, and what a retainer or campaign would look like for your business.