Micro-influencers — creators with roughly 10,000 to 100,000 followers — are one of the best-value ways to grow a brand. Their audiences are engaged and trusting. Here is how to work with them.
Why micro-influencers work
They usually have higher engagement and a closer relationship with their followers than big names, so their recommendations carry real weight and cost far less.
Find the right ones
Look for creators whose audience matches your customer and whose content already fits your category. Check engagement quality, not just follower count.
Work with them well
Give a clear brief but let them use their authentic voice, agree fair terms up front, and treat it as a relationship rather than a one-off transaction.
Measure the results
Use unique codes and links so you can see the traffic and sales each creator drives, then reinvest in the partners who perform.
At P1 Marketing, we help Caribbean brands turn social media into real business results. If you would like a team to take this off your plate, let’s talk.