Pinterest Story Pins (also known as Idea Pins) give creators an immersive, multi-page way to tell a story directly on Pinterest. Built from video, images, voiceover and text overlays, they are designed to be saved and rediscovered rather than to disappear, which makes them a powerful way to reach new audiences over time. Here is what they are and how to make them work for you.
What are Pinterest Story Pins?
Story Pins are a multi-page format that lets creators share engaging visual stories with their audience. On mobile they appear as a series of image or video pages a viewer taps through, similar to Instagram Stories; on desktop they show as a clickable carousel. Unlike a standard Pin, a Story Pin lives natively on Pinterest and does not link out to an external site, so the whole experience happens in the app. That makes them ideal for curated, editorial content such as recipes, tutorials and step-by-step guides.
Why Story Pins are worth using
Pinterest is a discovery platform, so content keeps surfacing in search and feeds long after you publish it. Because Story Pins are made to be saved, a single well-made Pin can keep earning views, saves and new followers for months. They also sit alongside creator tools like a dedicated creator profile and built-in analytics, so you can see which stories resonate and do more of what works.
How to create a Story Pin
From the Pinterest app, tap the plus icon and choose to create a Story Pin. Add a series of pages using video clips or images, then layer in text, stickers and a voiceover to guide the viewer. Give it a clear title, choose a relevant topic tag so the right people discover it, and publish. Keep each page focused on a single idea so the story is easy to follow.
Tips for Story Pins that perform
Lead with a strong first page that makes the value obvious, because that is what stops the scroll. Keep text short and legible, use good lighting and vertical (9:16) video, and finish with a clear takeaway or call to action. Post consistently and use accurate topic tags so Pinterest can match your content with the people already searching for it.
At P1 Marketing, we help Caribbean brands turn platforms like Pinterest into a steady source of discovery and leads. If you would like a content plan that actually compounds over time, let’s talk.