3 examples of influencer advertising for restaurant manufacturers in motion
Listed here are some examples of profitable influencer advertising for restaurant manufacturers from Later’s in depth assortment of case research.
El Pollo Loco is the USA’s main fire-grilled hen restaurant. The model had a brand new menu merchandise to advertise—the Double Tostada—and a need to construct on earlier influencer campaigns by going larger and higher than earlier than. Previous campaigns had primarily targeted on TikTok and used between 5 and 10 influencers. This time round, El Pollo Loco relied on Later to assemble a gaggle of influencers, starting from foodies to comedians and way of life bloggers, who function on each TikTok and Instagram.
Moreover, because of Later Affect’s streamlining of the marketing campaign administration course of, the model group was capable of focus sources extra successfully on maximizing partnerships with native influencers inside particular markets.
The marketing campaign generated 39 items of content material that pulled in a whopping 46.7 million impressions. A 2.2% common engagement fee was the idea of document product trials. El Pollo Loco intends to proceed increasing its influencer advertising program into new niches, supported by a various vary of creators.
2. Crumbl crushes its brand-building objectives
Crumbl Cookies turned to Later and influencer advertising as the best strategy to flip their conventional end-of-year gradual interval right into a jolly vacation seasonal upswing. Utilizing Later’s instruments and experience to search out influencers, the model picked 5 content material creators, every with their very own area of interest and audience on TikTok. Crumbl then developed content material with every influencer, utilizing the Later affect platform to handle content material evaluation and approvals.
The outcomes had been gorgeous: 17 items of influencer-generated content material garnered 39.7 million impressions and 175.5K engagements. The earned media worth for the marketing campaign totaled $1.2 million.
3. Behavior Burger & Grill will get large outcomes from the Large Recreation Weekend
Behavior Burger & Grill is a regional franchise with nationwide ambitions. The model noticed the 2025 Large Recreation Weekend in New Orleans as an excellent alternative to construct some buzz and attain a audience of burger lovers who weren’t conversant in Behavior’s award-winning Charburger.
Behavior despatched six TikTok and Instagram influencers and two meals vehicles to New Orleans for the Large Recreation. The creators roamed everywhere in the metropolis, popping up at occasions, creating extremely participating content material as they scoured the streets for “Operation: Discover the #1 Burger Fan.”
Collectively, the creators generated 44 items of content material that picked up 10.5 million impressions and 186K whole engagements. Not dangerous for a marketing campaign that was put collectively in simply 72 hours, from creator contracts to journey coordination and on-site group deployment.