Ciara Strickland began creating content material in 2016, proper in the midst of her lively responsibility service in america Navy. Style was her outlet then, particularly a love of tailoring and fits, together with the conviction that garments shouldn’t be restricted by gender. That perception grew to become The New Mixx, the model she’s spent practically a decade constructing right into a 367K-community on Instagram and 154K following on TikTok centered on what she describes as de-gendering style.
Ciara is a veteran, a queer lady, a content material strategist, and a mode authority, and he or she treats all of these issues as a part of the identical identification relatively than competing labels. “Full self means all of it,” she shares. “The veteran, the queer lady, the creator, and the strategist. I finished making an attempt to determine which a part of me was ‘on model’ a very long time in the past. Seems, the entire individual is the model.”
That readability of identification is what makes her a powerful model accomplice. Ciara’s viewers has adopted her via a Navy tour, a advertising and marketing diploma, and a transfer to Philadelphia as a result of she’s at all times proven up as herself. Manufacturers seeking to attain an viewers that values authenticity, type, and illustration ought to have Ciara on their radar.