The start of a new quarter is the ideal moment to step back and check whether your social media is actually working. A performance audit gives you an honest baseline before you set new goals, so the quarter ahead is built on evidence rather than guesswork. Here are the questions we hear most.
Frequently asked questions
What is a social media audit?
A structured assessment of your social presence covering account health, content performance, audience demographics, competitor positioning, brand consistency and strategic goals. It gives you an objective view of what is working, what is not, and what to prioritise next.
How often should you audit your social media?
Most teams should run a full audit at the start of each quarter — four times a year — with a lighter monthly review in between if you manage several accounts.
How long does a social media audit take?
With a clear framework or template, a structured audit takes around 60 to 90 minutes. Ad hoc audits with no framework tend to take longer and produce less actionable results.
What should the audit cover?
Your profile and bio, your best- and worst-performing content, engagement and reach trends, audience growth, posting consistency, and how you compare to competitors.
Why do it before the new quarter?
Auditing before you plan means your goals are based on real performance — so you spend the quarter doing more of what works and less of what does not.
At P1 Marketing, we help Caribbean brands turn social media into real business results. If you would like a team to take this off your plate, let’s talk.